A national role across the different offices. Working closely with CSO, in driving the planning agenda across the offices and clients. Have specific responsibilities in being planning lead on national accounts. Instrumental in winning key clients Portea, Bata, Acer, Jockey, Brigade, AU SFB & Star PKL. Play a lead role in getting more organic business from clients. Anchored IP studies on Indian youth, women, technology and its impact on youth. Additional mandate of anchoring lead accounts & projects in VML

Developed the cultural planning framework helping brands find their point of advantage and opportunity. It is simple science of how culture plays a larger and lasting role in shaping people's beliefs and behaviors. As a part of culture, their ethnic and linguistic background, their neighborhoods where they grow up, the nation ideologies, all goes to have its fair share in impacting their values and outlook to life. Using these observations from culture, you find the right fit for brands into people’s lives. It helps in finding realistic and relevant solutions for the challenges and problems, the brands face in the marketplace.Worked across diverse categories – retail, foods, FMCG, durables, e-commerce, food flavorings.