Jay Harris

Jay Harris Email and Phone Number

Marketing Leader @ CCG & Tower Tech @ Creative Composites Group
Jay Harris's Location
Troy, Ohio, United States, United States
Jay Harris's Contact Details
About Jay Harris

BRAND COMMUNICATIONS EXECUTIVE, OPERATIONS & REMOTE TEAM MANAGER, AND MARKETING AGENCY CREATIVE LEADER for market-leading brands delivering marketshare growth. A strategic mindset complemented by extensive operating experience managing regional, remote, national and global teams. Skilled at identifying innovative product/service positioning opportunities and developing creative go-to-market strategies powered by branded customer experiences across eCommerce, digital and traditional channels.Experienced at facilitating agencies and organizations with regional and global teams using a “Creative Collaboration” leadership-style.SPECIALTIES:GENERAL MANAGEMENT• Operations, Marketing & Creative Team Leadership (Agency/Corporate/Remote)• Organizational Development & Training• Process & Metrics • P&L & ROIDIGITAL STRATEGY• Brand Strategy & DNA (Genius/Why/Purpose)• Brand Portfolio & Product Innovation• Competitor Analysis & VOC• Search Engine Marketing & SEODIGITAL MARKETING & BRAND COMMUNICATIONS• Brand Experience, Customer & User Experience (BX/CX/UX)• Global Launches & Virtual Team Management• Integrated Digital Campaigns & Comprehensive Web Oversight• Product Management & Lifecycle

Jay Harris's Current Company Details
Creative Composites Group

Creative Composites Group

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Marketing Leader @ CCG & Tower Tech
Jay Harris Work Experience Details
  • Creative Composites Group
    Director Of Marketing
    Creative Composites Group 2021 - Present
    Alum Bank, Pa, Us
    Responsible for sales and marketing integration, digital and content marketing, product management and MarCom. I manage an internal marketing team and several agencies to help promote structural FRP composites for infrastructure. Areas of focus include: Product Lifecycle, Brand Strategy, Digital BrandX, Web UX & UI, SEO, In-bound Marketing (HubSpot), Digital Analytics & Reporting, Trade Shows, PPC, Social and Media Relations for this leader in engineered FRP technology and manufacturing.
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  • Tower Tech
    Director Of Marketing
    Tower Tech 2021 - Present
    Oklahoma City, Oklahoma, Us
    Responsible for marketing communications & go-to-market strategy including: Product Marketing, BrandX (Brand Experience), Web UX (User Experience) & UI (User Interface), Social Media, PR (Public Relations), SEM (Search Engine Marketing), Marketing Automation, Marketing Campaigns and Aftermarket Services for this leader in sustainable cooling towers in the HVAC market.
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  • 1-Earth
    Ceo - Chief Experience Officer
    1-Earth 2015 - 2021
    Dayton, Oh, Us
    A brand experience consultant that has developed market-proven approaches and IP to create Xperience-based marketing, design and brand activation. Marketing consultant working with CPG, B2B and B2C brands on creative and strategic projects. I specialize in helping conscious, design-centric and sustainable businesses create integrated brand experiences that resonate with their customers. Brand experience expertise includes: Remote/Virtual Project Management (creative communications teams), Brand Strategy (verbal, visual and planning), Customer Experience (UX, UI, ECOM & BrandX), Go-To-Market & Launch, Brand Activation, Product/Service Innovation, Design & Development, Environments & Space Design, Video & Animation, Customized Web Experiences, Digital/Social/Interactive/Programmatic Campaigns, Publishing and Sustainable Product Development.
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  • Konecranes
    Global Marketing Manager
    Konecranes 2013 - 2015
    Hyvinkaa, Fi
    Responsible for global marketing & creative team management including: Digital BrandX, Web UX, UI, SEO, Marketing Automation, Digital Analytics & Reporting, Integrated Marketing Campaigns, PPC, Industry Channel Marketing and Service Product Marketing for this €2.1B leader in crane technology & service.• Repositioned global service brand and overhauled productization and go-to-market approach including digital marketing campaigns and website refresh in 30 languages• BrandX update of all 55 websites. This included a new UX design, CMS modules, and a semi-automated translation app to aid in the localization process for web content• Work with global marketing teams in a matrix environment to provide marketing strategies and co-create digital marketing tactics, content and tools that nurture leads, sales and share growth• Provide global digital analytics reports with insights to global leadership• Developed SEO strategy that improved relevance and reduced bounce rate to key pages • Conducted competitive marketing surveys across global regions resulting in localized marketing approaches• Lead Global Marketing Summits and make presentations to global marketing executives to promote alignment for digital marketing activities, web content and SEO, product launches and regional marketing campaign localization• Updated UI for all websites, including planning, direction for design and testing, allowing for clearer responsive navigation and fewer clicks• Support the regional marketing heads, their teams and agencies to continually evolve digital marketing approaches and metrics for success in Europe, IMEA, Northeast Asia, Southeast Asia Pac and the Americas• Direct global content marketing campaigns that include marketing automation, market research, web content, social media, white papers, PPC, video, digital ads and media relations• Develop budgets, implement cost savings, annual financial planning, ROI calculations and forecasting associated with global marketing
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  • Crown
    Manager Of Marketing Communications
    Crown 2008 - 2013
    New Bremen, Oh, Us
    Directed global marketing operations and BrandX for this Fortune 200 private company. Led multiple global & corporate functions including: MARCOM (Digital, Web, Social & Media Relations, Trade Shows, Advertising, SEO/SEM/PPC)BRAND MANAGEMENT (Brand Architecture/Nomenclature, Portfolio Mgt., Positioning, Creation & Launch)TECHNICAL COMMUNICATIONS (Global Parts & Service Publications)PRINTING OPERATIONS (Prepress, Offset/Digital Printing & Bindery)GLOBAL FULFILLMENT (Mail, Warehouse and Distribution Ops)APPLE TECH SUPPORT (Mac Support, Prepress IT Support, Admin.)• Developed team of five direct reports and over two dozen indirect reports to improve marketing operations, global branding, strategic awareness, technical competencies and organizational support • Led a comprehensive update and repositioning of the Crown master brand including: strategy, DNA, tagline, visual and verbal ID for global markets resulting in better alignment with Crown’s culture of innovation, design and technology• Refined the global brand architecture resulting in more focused global brand portfolio. Established processes for creating, managing and protecting corporate trademarks and IP• Coordinated global marketing initiatives and reduced costs through synergies between marketing departments and agencies in China, EMEA, SE Asia and the Americas• Supported global product launches within the logistics technology, supply chain, automation and manufacturing markets• Increased global editorial coverage and brand awareness via content marketing campaigns - included media events, webinars, analyst relations, executive videos, by-line articles, social media, white papers and annual reports• Developed marketing automation and channel marketing initiatives to drive sales across dealer networks in multiple countries• Leveraged SEM & PPC to promote global dealer channels while achieving significant ROI• Led product marketing and global launches for remanufactured and motive power products
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  • 1-Earth
    Founder / Ceo
    1-Earth 1992 - 2008
    Dayton, Oh, Us
    Founder at 1-Earth, a global brand communications and design firm. 1-Earth specializes in helping businesses create brand experiences that resonate with their tribe of users. Our work with sustainable businesses has been recognized by NRDC and the design industry both nationally and internationally. 1-Earth has an award-winning creative approach that focuses on Xperience-based design, branding, web technologies, publishing and environmental space design. Brands served: Cisco Systems, Con Agra Foods, Cox Media, Dap, Evenflo, Fifth Third Bank, Goodrich/UTC, Hobart/ITW, Hugo Bosca, Infotel, Lakeview Farms, NCR, Paramount Parks, Premier Health Partners, Reynolds & Reynolds and Totes-Isotoner.
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  • University Of Dayton
    Adjunct Design Professor
    University Of Dayton 1996 - 2001
    Dayton, Oh, Us
    Responsible for course design and project assignments as well as mentoring both Visual Arts and Marketing students. Courses taught include: Design 1, Design 2, Advertising, and the Senior Portfolio class.
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  • The Pipkins Group
    Brand Experience Designer
    The Pipkins Group 1991 - 1992
    CPG and retail designer for this agency of record for Proctor & Gamble. Charged with creating strategic advertising, design and consumer packaging solutions for brands including: Bounce, Crest, Ivory, Jif, Pringles, other brands within the P&G portfolio and Star Bank.
  • Gibson Greetings
    Designer
    Gibson Greetings 1990 - 1991

Jay Harris Skills

Integrated Marketing Advertising Marketing Communications Brand Development Marketing Strategy Corporate Branding Digital Marketing Direct Marketing Social Media Strategic Planning B2b B2b Marketing Graphic Design Fmcg Personal Development Account Management Growth Strategies Copywriting Public Speaking Email Marketing Project Management Strategic Communications Brand Management Retail Branding Web Design New Business Development Website Development Corporate Communications Coaching Internal Communications Social Media Marketing Branding And Identity Brand Architecture Brand Implementation Sustainability Sustainability Reporting Online Advertising Seo Public Relations Strategy Sem Logo Design Marketing Business To Business Cutomer Experience Product Design

Jay Harris Education Details

  • Columbus College Of Art & Design
    Columbus College Of Art & Design
    Advertising & Graphic Design

Frequently Asked Questions about Jay Harris

What company does Jay Harris work for?

Jay Harris works for Creative Composites Group

What is Jay Harris's role at the current company?

Jay Harris's current role is Marketing Leader @ CCG & Tower Tech.

What is Jay Harris's email address?

Jay Harris's email address is ja****@****rth.com

What is Jay Harris's direct phone number?

Jay Harris's direct phone number is +193733*****

What schools did Jay Harris attend?

Jay Harris attended Columbus College Of Art & Design.

What are some of Jay Harris's interests?

Jay Harris has interest in Family, Writing, Personal Development, Speaking And Fishing, Furniture Design, Sustainable Design.

What skills is Jay Harris known for?

Jay Harris has skills like Integrated Marketing, Advertising, Marketing Communications, Brand Development, Marketing Strategy, Corporate Branding, Digital Marketing, Direct Marketing, Social Media, Strategic Planning, B2b, B2b Marketing.

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