Whether as creative director, senior copywriter, or marketing lead, the roles I have served all involved some form of the following process: 1) establish a clear and attainable business objective, 2) formulate a sound positioning strategy to achieve that goal, and 3) create emotionally resonant branding and advertising content across multiple platforms that aligns with the strategy and accomplishes the originally stated objective with a desired response.This three-part equation takes various shapes, depending on the initial ask, but it always ladders back as a solution to a problem that is solved with a simple and concise Big Idea that is visually on-brand and messaged in the pitch-perfect voice. To distill this precious kernel into an actionable campaign execution requires an array of innovative thinking, inspirational leadership, strategic vision, mastery of craft, and an intimate understanding of the customer journey.That’s what I’m good at, and what I bring to the table. I am built to synthesize that process and encourage teams to deliver simple solutions to what seem like, or are, complex problems.
Clickpros E-Commerce
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Creative Marketing Director, PartnerClickpros E-Commerce Oct 2020 - PresentTampa, Florida, United StatesAs a partner at ClickPros, I wear all the hats when it comes to client acquisition and brand engagement. In this multifaceted role, I am responsible for attracting potential clients to invest in our e-commerce store management business, and also generating brand awareness and loyalty among our growing base of Amazon retail customers.What I do: - Collaborate with client and internal teams to create and execute branding, advertising, and marketing strategies that delivered on business goals and objectives.- Oversee the creation and implementation of a diverse array of content, including brand identity, commercials, videos, photos, events, creative assets across all platforms, as well as experiential extensions. - Manage and mentor a multi-disciplinary team of art directors, designers, copywriters, videographers, photographers, and animators, providing direction to ensure the best-in-class work.- Lead the brainstorm and ideation phases to generate insights, innovative ideas, unique positions, and emotionally resonant concepts for campaigns, and to develop creative briefs that encourage and inspire the team to produce exceptional work.- Inspire unexpected, disruptive, and on-brand thinking that supports the creative and marketing initiatives.- Exemplify a deep understanding of craft across creative disciplines (videography, photography, design), while always focusing on progressive technologies and techniques.- Work alongside all stakeholders and departments to establish brand and messaging consistency across all channels.- Scour industry trends, implement best practices, and instill both into the creative strategy.- Cultivate and enrich relationships with external partners, including vendors and freelancers.- Ensure that all initiatives embody a comprehensive grasp of each target consumer and their unique marketing journey.
Jay Heff, Mfa Education Details
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Creative Writing -
Business Administration, Journalism, Philosophy
Frequently Asked Questions about Jay Heff, Mfa
What company does Jay Heff, Mfa work for?
Jay Heff, Mfa works for Clickpros E-Commerce
What is Jay Heff, Mfa's role at the current company?
Jay Heff, Mfa's current role is Air, food, water, storytelling..
What schools did Jay Heff, Mfa attend?
Jay Heff, Mfa attended Queens University Of Charlotte, Flagler College.
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