Jay D Herrera Email & Phone Number

San Francisco, Ca, Us

Delegate is a fast-growing modern services platform for revenue operations experts. We deliver high-quality results with a flexible service model so you can start seeing the impact you want.

San Carlos, Ca, Us

• Helping companies meet their missions by driving client-specific implementations, and support with their technical stack. • I am responsible for the development and ongoing system improvements of the rampmetrics salesforce.com application.

Portland, Oregon, Us

• Management of the the entire technical stack that is utilized by the revenue team (Salesforce, Marketo, SalesLoft, InsightSquared, Pendo and a variety of other connected tools and applications)• Provided training and documentation to cross-functional organizations including sales, customer success, professional services, finance, etc..• Acted as first level support to all end users within the organization for platform related issues• Lead the analysis, development, testing, change management, and implementations of new software• Developed custom applications, widgets, and components to improve the end user experience and business automation in Salesforce• Designed reports and dashboards used by everyone in the company to provide insights on business metrics, KPI’s and data quality for forecasting, business intelligence, capacity planning, and other operational needs

San Mateo, Ca, Us

Scoping, leading and executing strategic, data-driven projects with key executive stakeholders and partners at SMB companies in the SAAS industry. Main areas of focus are in Marketing Automation, CRM, BI, Integration and Front End Web Development.• Scoped, lead and executed strategic, data-driven projects with key executive stakeholders and partners at SMB companies in the SAAS industry• Managed technical​ ​projects with CRM & Marketing Automation platforms, and a wide array of industry leading Sales and BI Tools• Maintained​ ​business​ ​relationships​ ​as​ ​the​ ​customer​ ​facing​ ​technical​ ​resource• Provide​ ​functional​ ​and/or​ ​technical​ ​expertise​ ​to​ ​support​ ​and​ ​meet​ ​project​ ​objectives• Train​ ​and​ ​engage​ ​clients​ ​in​ ​the​ ​product​ ​architecture,​ ​configuration,​ ​and​ ​use​ ​of​ ​Marketing Automation ​ ​and​ ​CRM

Foster City, Ca, Us

• Core specialist and team lead for Salesforce and Marketo related projects• Ensure that lead management data processes between Website, Marketo and Salesforce are working seamlessly• Design, customize and implement new features, process and UI to support sales initiatives with Salesforce• Developing multi-channel lead generation, customer acquisition and retention campaigns• Lead nurturing, scoring, segmentation and qualification process development• Email, landing page, web form design

San Carlos, Ca, Us

Supporting Sales & Marketing teams at SMB companies with CRM and Marketing Automation related projects:• Implementing marketing automation platforms• Providing training and support for the user adoption of MA products, principles and practices• Scoping and leading strategic, data-driven projects with key executive stakeholders and partners• Database architecture, modelling and systems integration (e.g. MA, CRM, website, eCommerce) • Lead nurturing, scoring, prioritisation, assignment and qualification process development• Optimising lead & opportunity management to maximise conversion to pipeline / revenue• Data auditing, cleansing and normalisation for improved customer insights analysis• Developing multi-channel lead generation, customer acquisition and retention campaigns• Designing emails, landing pages, web forms, logic and reporting for client campaigns• Creating real-time reports & dashboards to provide actionable insights and measure ROI

San Francisco, California, Us

Working under the Co-founder I helped manage all aspects of Marketing and Sales department• Designed, integrated, customized and facilitated an automated sales and marketing eco system using Salesforce, Pardot, our own business intelligence data, and a variety of other 3rd party sales & marketing tools.• Defined and implemented sales process based on business needs and target customer profile.• Designed, wrote and deployed all landing pages, emails, guides, newsletters, and other marketing and sales related content.• Ran a number of very successful digital ads through different channels. Google, Yahoo, LinkedIn, etc…. • Optimized our website using best practices with SEO and SEM • Designed multiple Board, VP, Manager and Representative dashboards for the Marketing and Sales departments to track lead lifecycle, inbound/outbound campaigns, product sign-ups, outbound activities, and data quality.• Assisted in Sales Development, Lead Qualification, Demos, Support Issues, Customer Success and follow up for any inbound leads.• Designed and deployed many successful outbound targeted email campaigns to drive and nurture sales funnel.

San Carlos, Ca, Us

A key player on the marketing team, helping to facilitate the development of marketing strategies and plans, support strategic business needs and measurement of their success. Partnered with sales and marketing leaders to drive qualified leads and opportunities while improving the effectiveness and efficiency of processes, programs, and infrastructure.• Salesforce Administrator: Responsible for all data hygiene, data import, segmentation, best practice, new user, customization, UI, trouble tickets, training, and 3rd party apps.• Marketo Administrator: Responsible for all campaign creation (nurturing, flash, scoring), and content distribution• Management of inside sales team (anything to make their job easier).• Successfully implemented and rolled out Marketo Marketing Automation Program, Marketo Lead Scoring system/Revenue Model, and Marketo Sales Insight with the Zuberance Org. • Trained all sales staff on use and best practices for Salesforce and Marketo.• Rolled out many successful marketing and advertising campaigns to download content (Whitepapers, Case Studies, Recordings, etc…) and drive attendance to social events (Webinars, Tradeshows, Company events, etc…).• Create, proofread, and scale content for distribution and advertising at tradeshows, events.• Familiar with building web pages and forms for capturing leads.• Successful implementation of data cleansing, and 3rd party lead generation apps (Jigsaw for salesforce, ringlead, Demandbase, addataexpress.com, The List).

Burlingame, Ca, Us

Green Citizen is a socially and environmentally responsible company with the mission to create a cleaner environment by addressing the growing electronic waste crisis. Green Citizen does this by keeping electronics running efficiently through its IT Support and repair services, along with providing environmentally friendly E-Recycling.• Great knowledge of tools, equipment, practices and methods used in Computer/Electronics repair.• Maintain, adjust, upgrade, service and repair: Laptops, Desktops, Servers, Smart Phones and many other types of machines.• Providing excellent customer service pertaining to matters with Ebay, purchases, repairs, shipping, and general questions about services provided.• Manager of shipping & receiving dept. Oversaw the packaging and shipping of large quantities of electronics to customers located all across the nation using UPS, FedEx and USPS.

Aa, Gis (Geographic Information Systems)

Intern

Internship, Worked Closely With Water, Traffic, And Landscape Divisions