Jay Grant Email & Phone Number

San Rafael, California, Us

Lead the collaborative planning and execution of marketing and sales programs that drive growth for some amazing Clients. From strategic issues like product development, value propositions, positioning, and pricing to more tactical lead generation and conversion programs using both digital and traditional channels. Never content with status quo—always innovating and experimenting with ways to achieve greater success.

Yorba Linda, Ca, Us

Helping improve the health and happiness of older adults and their caregivers. Making it easier to stay connected by using the tv for video calling and viewing digital media.

San Diego, California, Us

Supported C-level team in defining new customer-focused strategies to lift the organization’s ability to serve its mission. Led B2B, EDU and B2C/DTC marketing programs in US and International markets.- Turned declining sales to growth and set highest sales record for Black Friday and Cyber Monday in ACE’s history. Changed the product mix, modified the pricing and implemented a digital testing platform to optimize promotions and marketing communications.- Improved E-commerce conversion by nearly 25% through restructuring, training and empowering a 12-person customer-focused, digital marketing team. Modified user flow and introduced Affirm payment plan options.- Improved scale and efficiency of marketing team by leading team through the transition of marketing automation platforms to Salesforce Marketing Cloud.- Led cross-functional team, including outside consultancy PwC, in development of a new SaaS business model projected to generate over $50M in annual revenue with gross margins at or above financial targets.

San Diego, Ca, Us

Recruited to join the founding team of 6 entrepreneurs to raise seed round of investment and launch SaaS MVP.- Hands-on product development and product marketing to bring to market one of the first voice-first social wellness solutions specifically designed and engineered for older adults on both the Amazon Echo and Google Home platforms.- Achieved >65% monthly active users in two pilot programs with 100+ users in the US market. Crafted the end-to-end user experience and created or acquired fresh, daily content that was part of the product experience.- Hands-on development of all B2B marketing communication assets supporting sales, marketing, and fundraising efforts. Led the execution of everything from customer insight to development of websites, sales tools, and pitch decks.

San Diego, California, Us

Finding new and better ways to improve how digital communications and technology can improve life for the aging and those who care for them.Hired to drive growth that would enable the organization to become a valued acquisition or buy-out candidate for initial team of founders and investors.- Exceeded existing financial sales goals and increased net subscribers across all product categories, meeting investors’ request to show accelerated growth. Implemented new marketing technology stack, shifted media and marcom tactics to include more digital marketing strategies and introduced new, actionable performance metrics.- Led a 35-person marketing team in the omni-channel planning and execution of 3 years of record-setting sales of Jitterbug mobile phones, Lively medical alert devices, and service subscription (SaaS) activations.- Introduced and championed new product development that integrated innovative Voice-Technology, Amazon Alexa, into products to make them simpler and more valuable to customers. Now adopted into almost all Lively (formerly GreatCall) products, increasing preference for the product and value in the marketplace.- Increased E-commerce sales by several million dollars without cannibalizing direct and retail sales channels. Reallocated media budget and implemented new customer journeys with higher conversion rates for each customer segment.- Reduced customer acquisition cost (CAC) by more than 5% by introducing a formal affiliate channel that did not cannibalize existing channel sales growth. Increased focus on Amazon as another supported sales channel, rather than competitor of our direct eCommerce sales channel.

Plan and execute acquisition and lifecycle marketing strategies to build awareness, attract new customers and increase retention for both Consumer and B2B audiences.+ Integrated marketing planning including online, mobile and traditional media channels+ Strategic brand planning and value proposition development+ Data Analytics to proactively plan marketing programs and measure the results+ SEO, SEM and programmatic media planning, buying, measuring and optimization+ SaaS subscription and lifecycle marketing for enterprise and consumer audiences+ Product development to improve customer experience and create new revenue opportunities+ Hands-on data exploration and implementation with Marketing Automation and Data Analysis tools like Salesforce, Marketo, Tableau, Omniture, Google Analytics, Optimizely and others.+ Creative development and optimization of customer acquisition and nurturing programs.

San Francisco, Ca, Us

Provide senior leadership and actionable marketing planning to drive growth of fantasy sports subscriptions, live and on-demand video consumption, and online sports news and information on online, mobile and television platforms.- Increased YOY fantasy sports sales compared to previous 2-year decline even though primary competitors ESPN and Yahoo offered similar, free products. Managed and taught a team of 13 marketers how to improve through proven marketing tactics and knowing when/how to break the rules.- Set the all-time record for Super Bowl viewership on both television and online platforms. Led team in planning a multi-month campaign that increased frequency and relevance of messaging using dynamic content and novel flighting of media integrated across tv, radio and online channels.- Successful re-branded CBS Sports’ two mobile apps that reached Top 5 apps in the Apple store and Google Play store. Worked with internal mobile product development team, internal digital UX/UI team, and creative team to consolidate 6 mobile apps into 2 apps and migrate existing users to new apps and to attract new users.- Co-marketing and collaboration with major sports leagues/brands including NFL, MLB, NCAA, Augusta National, etc.

Menlo Park, Ca, Us

Design and implement growth solutions for early and mid-stage companies.+ Market planning, naming and brand identity for a new product in eHarmony's portfolio.+ Developed a go-to-market strategy for an early-stage provider, Akademos, in online promotion and sales of new and used college textbooks.

Bethesda, Maryland, Us

Improve marketing performance thru better strategy, process and technology innovations.+ Developed global field marketing playbooks to promote and sell SMB and Enterprise software solutions for Microsoft's global marketing organization. Including on-site training with US and global offices.+ Reengineering of HSBC's multi-million dollar credit card marketing organization. Included restructuring of team, changes in processes and new technology/production partnerships.+ Analysis and re-packaging of Microsoft's digital advertising properties to generate additional value for the non-marquee properties.

New York, Ny, Us

- Led global teams on Echo award winning B2B and Consumer integrated campaigns for McAfee security products.- Collaborated with product team to successfully convert annuity consumer security products to SaaS subscription products.- Drove traffic and improved on-site conversion for e-commerce sales of wine and wine accessories, including subscriptions to monthly wine clubs.- Senior member of agency's pitch team that won over $150Million in new business, including accounts like McAfee, Mervyn's, and Wine.com.

Mba, Global Management

Bs, Marketing

French Culture And Civilization