Vibes creates personal and revenue-driving mobile engagement between consumers and the brands they love. Industry leaders like Chipotle, The Children's Place and Polo Ralph Lauren use Vibes to activate and grow customer relationships with timely, relevant, high-volume mobile messaging at a global scale. Our intelligent mobile engagement platform enables marketers to seamlessly connect with their customers using an automated, data-rich platform that beautifully optimizes and unifies their SMS, MMS and Mobile Wallet campaigns.

I led the 5-person marketing team at Lily AI. As the first marketing hire, I built the company's entire marketing discipline from scratch, from its core messaging & positioning to its website, from its GTM approach and sales enablement to its demand generation & ABM function.- Hired and mentored a high-performing 5-person team (demand generation, product marketing, visual design and content marketing experts) and effectively deployed a $1mm+ budget across targeted ABM campaigns, performance marketing, in-person trade and field marketing events, public relations and brand-building campaigns. - Exceeded core opportunity pipeline targets every quarter, attaining an average of 190% of pipeline goal over the last three quarters while providing both strategic guidance and hands-on tactical input for all aspects of our marketing, from content creation to campaigns to events to paid media to PR/AR to website design- Led all marketing activities around $25mm Series B raise and announcement, Summer 2022

I led the 13-person Corporate Marketing and Demand Generation team at Birdeye, and oversaw all of the company's demand gen pipeline, ABM programs, external communications, content marketing, customer marketing, social media and public/analyst relations. I even hosted and produced the company's podcast, "The Modern Experience Marketer".• Promoted to lead the entire Birdeye marketing team in June 2021. Subsequently boosted monthly MQLs by 58% using aggressive paid, SEO, email, social and content marketing tactics and programs.• Led the creation of company’s marketing personas through extensive customer interviews, then used them to define and drive corporate messaging architecture in 2020-21. Rolled this messaging and positioning out to all marketing channels and used it as the core company story for all media, analyst and external communication• Owned all pipeline metrics and deliverables across ABM; Field Marketing; paid search and paid social; SEO; customer growth and retention and more. Managed a team of channel experts to deliver against aggressive MQL, opportunity and closed/won goals• Hired the company’s first PR agency and implemented a robust thought leadership program with them. I also started company’s first analyst relations program, in which I was lead for all briefings, RFPs and engagements• Created an asset-rich and much-used sales enablement content library for 200+ -person sales organization

I worked as an Executive with B2B-focused companies like msg.ai and Capriza to help them build a demand generation function; to overhaul messaging and branding; to hone product marketing and sales enablement; and to lead content strategy, PR/AR and other tasks and strategies as needed. I then worked over the summer of 2020 with Interrupt Media on in-depth marketing consulting engagements, helping lead 3 clients through demand generation, content marketing and website strategy and tactics.Senior Marketing Strategist - INTERRUPT MEDIA (San Francisco, CA: 2020)VP of Marketing contract role – CAPRIZA (Palo Alto, CA: 2019)VP of Marketing contract role – MSG.AI (San Mateo, CA: 2019)

I led Americas Marketing at data.ai (formerly App Annie), a global, $100mm+ revenue mobile market data platform, until their Covid19-forced restructuring in April 2020. My 4-person team drove all demand generation, field marketing, customer marketing, events and advertising across two continents, with a large annual budget and aggressive pipeline generation and nurturing targets.• Exceeded aggressive company pipeline generation targets for my region during both Q4 2019 and Q1 2020• Successfully managed a $1mm+ budget spread across trade events, online advertising, merchandising, SaaS vendors, demand generation tools, field marketing and a network of freelancers• Introduced a number of high-profile improvements to the company, including an SEO strategy and plan of action; an analytics-based framework for evaluating and managing marketing performance; and a decisive, results-oriented approach to budgeting and spending that ensured that all programs were measured and retained based on their success in driving pipeline and nurturing deals to closed/won• Re-introduced a robust customer story program to Americas Marketing, in which I both wrote numerous case studies and led multiple engagements with our happiest customers

I led a 5-person marketing team at DigitalGenius in San Francisco, CA and London, UK. My team was split between London, San Francisco and Austin TX, and I was on the company's Executive Leadership team. The company closed their US office in 2019.Key initiatives included:- Led accelerated growth of mid-funnel business opportunities in 2018, with inbound MQL growth surging by over 120% in 6 months. Grew Q4 2018 pipeline by 80% over previous quarter, as we transitioned to an Account-Based Marketing focus. With my team, we moved from a focus on raw, top-of-funnel metrics to a holistic account-based focus, targeting over 400 key accounts across EMEA and North America.- Introduced new branding and messaging for company in Summer 2018, including an overhauled website structure and multiple new pages; new company videos; revamped social presence; new aggressive emphasis on content marketing (Guides, Customer Stories, infographics and a blog); strong SEO performance and more- Led product marketing and sales enablement push with persona creation; competitive battle cards; an extensive resource library and a variety of key vendor choices such as Demandbase, Sendoso, HubSpot, Drift and Sigstr

I was on Neumob’s senior leadership team for nearly 2 years and drove our strategic marketing vision, while also being the day-to-day tactical implementer of every aspect of the marketing mix as well as our partnership/business development efforts. We marketed our mobile app acceleration solutions to engineers, developers and product owners across thousands of brands. I helped set up the company for our successful acquisition by Cloudflare in November 2017.- I ran and led all aspects of Neumob's global marketing: content creation & promotion, demand generation, branding, PR, advertising, SEO, social media, events and beyond. I used data science and a variety of marketing tools to drive decision-making and to improve how we attract, grew and retained our enterprise customers.- Drove dramatic increases in marketing-generated, qualified sales leads from enterprises each month. In 2016 I grew month-over-month leads by 270% and led a boost in web traffic to our site by 312%, a number that continued to increase. I also drove comprehensive inbound marketing programs that generated “top two” SEO placement for our key terms, as well as positive media attention from TechCrunch, VentureBeat, Forbes and other media outlets.- Built Neumob's customer-facing website and all other marketing channels from the ground up by writing core messaging; by picking and establishing third-party demand gen tools and lead nurturing schedules; by creating an inbound program centered on heavy content marketing (papers, case studies, videos, blogs, infographics, email, webinars and much more) and public relations, including byline articles and a strong social media presence. I was also a frequent company spokesperson and writer of articles about our space on third-party sites and publications.

I led global marketing for Smaato, a mobile advertising pioneer since 2005 and the leader in delivering innovative, real-time monetization solutions for the world's mobile publishers and app developers. The company was acquired by Spearhead Investors in 2016.- I drove priorities and work activities for a global team of 10 employees, with my directors and managers located in Hamburg, Singapore and San Francisco. Our roles encompassed all aspects of the marketing mix, from content marketing to user acquisition, performance marketing and ad buying, from product marketing to lead generation; from UI/design/web development to corporate branding, and from global trade events to social media.- My role included the selection and daily management of 3 PR agencies, who were respectively located in San Francisco, Singapore and Hamburg. We focused on using innovative content, thought leadership & market positioning to drive regular media and analyst coverage, as well as bylined articles, industry awards and speaking slots at global events.Successes included: - A full overhaul of Smaato's website, messaging architecture and content marketing programs to focus much more on becoming a trusted and regularly-visited resource for the universe of mobile publishers and app developers - A robust PR program that placed strategic stories in outlets like TechCrunch, VentureBeat and MediaPost, as well as numerous APAC and EMEA media outlets - An SEO campaign that drove Smaato up the rankings for strategically important search terms - Implemented a new Global Trends in Mobile Programmatic quarterly report, building on earlier reports, designed to uncover trends based on our own analytics. September 2015 report resulted in over 40 unique pieces of coverage, including a feature in TechCrunch, as well as hundreds of new leads

Head of B2B Marketing for Opera Software, focused on marketing our solutions to mobile operators, smartphone OEMs and their consumers worldwide. Helped lead Skyfire to a successful acquisition by Opera in early 2013.- After Skyfire acquisition, I led global B2B Marketing and PR for Opera. My focus was on bringing Opera's suite of mobile operator- and OEM-focused products to carriers and device makers around the world. This encompassed product marketing, extensive content marketing, marketing communications, PR, lead generation & management, and a strong focus on generating thought leadership and overall customer lifecycle management- From July 2012 to October 2013, I was Head of Marketing at Skyfire, who were acquired by Opera in March 2013. I continued to market their products under the Opera Software brand (Network Solutions division). I led all aspects of this unit's marketing, including strategy; corporate marketing and positioning; product marketing; online marketing and all website/social media copy; branding; global PR; solution brief and white paper creation; lead gen & more.- Defined, oversaw and wrote all materials for corporate marketing transition from B2C app company into a solely B2B, operator- and OEM-focused organization. This included aggressive content creation and thought leadership marketing (white papers, bylined articles, case studies etc.); revamped messaging architecture & repositioning of the company's mission and external focus; full SEO overhaul; and a piece-by-piece upgrade of the company's external materials and branding.- Led definition and selection process for two new global PR agencies in 2012, and continued to work successfully with them until 2015 on a daily basis to generate media coverage, regular bylined articles, analyst relations and media events.- Company spokesperson for media and analyst interviews, and regular writer of bylined articles for publications ranging from Wired to RCR Wireless to Billing/OSS World.

- Directed work efforts and strategic planning for all aspects of MobiTV’s marketing organization, including direct-to-consumer marketing; partner marketing (with major operators like AT&T, Sprint and T-Mobile); product marketing (product launches into App Stores & elsewhere and acquisition/retention management); corporate marketing; and User Experience/Design. • Led the definition, launch & ongoing lifecycle of multiple consumer products into the Apple, Android and carrier-owned App Stores, including MobiTV, Playground TV, MobiNOW, AT&T U-verse Live TV & others. I led all online and offline marketing, including direct relationships with Apple to gain repeated product featuring.• Multiple managers reported directly or indirectly to me in both the Marketing and Creative functions, and I led & had P&L responsibility for several indirect relationships with agency partners.• Led MobiTV’s marketing relationships with major mobile carriers such as AT&T, Verizon, T-Mobile and Sprint – directly responsible for growing and retaining subscribers, creating innovative consumer & carrier marketing campaigns, and ensuring MobiTV’s value proposition was well-positioned in the marketplace.• Oversaw all content partner marketing relationships with large media brands such as The Walt Disney Corp., NBC Universal and dozens more. I led the strategic marketing of MobiTV’s products over multiple mobile, online, retail and non-traditional campaigns with these partners. • Owned and managed all aspects of MobiTV’s corporate marketing and external company positioning, including web site; social media; SEO; company blog; mobile advertising and direct sales support• Company spokesperson for media interviews (2009-12 on-camera & printed interviews have included CNBC, Wall Street Journal and CNET); was frequent speaker & panelist at wireless industry trade events – Mobile Marketing Forum; Digital Hollywood; OMMA Global & more

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