Leading email strategy, building out capabilities and deploying resources to execute campaigns aligned with business partner goals and objectives.

Drives strategic planning and automation for digital marketing campaigns aligned with Client Marketing and Product Marketing business partner goals and objectives for global Institutional and Wealth products. Incorporates dynamic content, personalization, and trigger-based emails to increase demand generation and performance.• Collaborated with Marketing Technology to maximize demand generation capabilities through Pardot, Engage, and Salesforce Marketing Cloud, enabling sales team to have more autonomy with client communication while maintaining consistent brand voice.• Created robust landing pages and forms to support product promotions across online channels and enhance advisor education and buy-in.• Streamlined flow through marketing funnel to optimize automated communications and promote thought leadership content around selected products and services.• Refined distribution process to deliver value-added communications to key audiences based on demographics, data analysis, and user activity while minimizing opt-outs and unsubscribe requests.• Expanded European capabilities by hiring and training team members to handle global marketing activities to offer more timely service and support.• Mentors and develops Marketing team to increase knowledge, capabilities, and performance with automation, subscriptions processes, and workflows.

Directed email strategy and marketing automation for Digital Marketing team. Crafted engaging subscription emails, cross-selling emails, weekly newsletters, and product release announcements to increase brand awareness and drive sales of asset management products. Led a two-member team in developing, implementing, analyzing, and refining campaigns to maximize impact.• Consolidated digital resources of legacy firms TIAA Global Asset Management, Nuveen Investments, and TIAA Henderson Real Estate to standardize marketing operations using Pardot and Salesforce; facilitated transition and unified messaging in collaboration with Analytics, Creative, Content, Communications, and Branding teams.• Trained associates in the U.K. on new system and created templates to obtain consent from users to receive marketing promotions and maintain compliance with European Union GDPR regulations.• Streamlined marketing technology to drive efficiency and optimize strategic planning and execution; designed customizable templates to improve access to information and content distribution.• Partnered with Branding and Digital Content teams to ensure integration of new brand and alignment of messaging following rebranding as Nuveen.

Developed comprehensive, integrated marketing campaigns spanning multiple channels, including digital marketing, direct mail, email, online gamification, sponsorships, sponsored content, social media marketing, and special events. Tracked campaign performance and metrics to measure effectiveness and return on investment.• Collaborated with Sales team to define key audience, align messaging, and determine product mix in order to create targeted marketing strategies.• Devised strategic planning and execution of integrated marketing campaigns for Defined Contribution Investment Only (DCIO) space; partnered with external agencies to on high-impact, interactive creative media aligned with brand and product messaging.• Directed the development of an online gamification campaign and direct mail marketing to increase awareness around Target Date Funds; created branded collateral and marketing materials for Sales team to deliver more engaging presentations to retirement advisors.• Built and led a sales enablement program for LinkedIn to increase brand awareness and grow advisor base through enticing content; measured key performance indicators (KPIs) using Socialware to track engagement.• Leveraged Salesforce Marketing Cloud capabilities to meet strategic goals; established reporting benchmarks, tailored campaign messaging and content distribution, and recommended process improvements.• Motivated Sales team through weekly newsletter featuring newly added content and engagement metrics.

Grew national and strategic accounts in conjunction with Sales team through innovative marketing, advertising, and communications focused on independent distribution channel insurance general agencies, banks, and financial institutions. Capitalized on value propositions to differentiate Prudential from the competition and position the brand as a preferred provider. • Contributed to 70% and 63% growth rates within top strategic accounts from 2012 to 2014.• Prepared robust marketing plans and collaborated on product rollout strategies for key accounts to capture new business and expand existing portfolios.• Served as a subject matter expert for marketing trends and best practices to guide decision making and enhance market share and revenue generation.• Led the development of sales and marketing collateral encompassing email, direct mail, and print advertising to increase demand generation and customer engagement.• Presented alongside sales representatives at customer meetings to maximize impact.

Created customer communication materials including post-issue and new business collateral. Managed development and implementation of direct mail, telemarketing, email, and print advertising campaigns for Bank of America credit card affinity marketing program.

Created strategies to reach new clients. Development of maketing materials and presentations to support new business process.Responsible for research and hiring of new public relations firm.

• Management of U.S. new business activity across network of agencies.• Wrote business cases to pursue potential clients, presentations and RFPs in response to prospect requests for information on the agency.

Manager of Business Development for New York office of Worldwide Agency