Jay Horton

Jay Horton Email and Phone Number

President WEHCO Digital Media @ WEHCO Media, Inc. | Flypaper Digital Marketing @ Local Media Consortium
Jay Horton's Location
Little Rock, Arkansas, United States, United States
Jay Horton's Contact Details
About Jay Horton

With over 18 years of experience in the digital media and marketing industry, I am a passionate and visionary leader who thrives on creating innovative solutions and strategies for publishers and advertisers. My mission is to empower local media brands and businesses to reach and engage their audiences across multiple platforms and channels, leveraging cutting-edge technology, data, and analytics.As the President of WEHCO Digital Media, I oversee the day-to-day operations of 11 digital media brands and a digital marketing agency, serving six states in the South and Midwest. I lead a talented and diverse team of professionals who work collaboratively to deliver high-quality content, products, and services to our customers and partners. Some of my key achievements include launching new revenue streams, optimizing revenue operations, building strategic partnerships, and implementing best practices for digital transformation and innovation. I also serve on the board of directors of the Local Media Consortium, a network of over 90 media companies that fosters collaboration and innovation in the industry. Additionally, I run my own consultancy, Digital Who, LLC, where I help digital publishers and organizations drive new and incremental revenue through technological advancements, sales and business development, and revenue optimization.

Jay Horton's Current Company Details
Local Media Consortium

Local Media Consortium

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President WEHCO Digital Media @ WEHCO Media, Inc. | Flypaper Digital Marketing
Jay Horton Work Experience Details
  • Wehco Media, Inc.
    President Wehco Digital Media
    Wehco Media, Inc. Jun 2018 - Present
    Lead executive overseeing the day-to-day operations, powering their digital media brands, as well as the Flypaper Digital Marketing Agency with offices in eleven local markets.WEHCO Media, Inc., a family-owned company based in Little Rock, Arkansas, owns the Arkansas Democrat-Gazette as well as newspapers, magazines, cable television companies and Digital Marketing Agencies in Arkansas, Tennessee, Texas, Missouri, Oklahoma and Mississippi.
  • Local Media Consortium
    Board Of Directors
    Local Media Consortium Nov 2020 - Present
    Clayton, Nc, Us
  • Digital Who, Llc
    Principal Consultant
    Digital Who, Llc Apr 2015 - Present
    Digital Who is a consultancy dedicated to digital publishers and the organizations that support the industry. My focus is helping to drive new and incremental revenue through technological advancements, building partnerships, sales and business development, as well as optimization of revenue operations.
  • Key Executives Mega-Conference
    Executive Producer
    Key Executives Mega-Conference Jun 2017 - Mar 2019
    February 23rd through the 26th - Save the date! The 2018 Key Executives MEGA Conference, brought to you by the Inland Presss Association, the Local Media Association, the Southern Newspapers Press Association, and the News Media Alliance, is THE industry conference for local news publishers. Don't miss it.
  • Dev/Con Detect
    Advisory Board Member
    Dev/Con Detect Nov 2016 - Dec 2018
    Franklin, Tn, Us
    As programmatic-based revenue streams grow, businesses need protection against cyber theft. When ad revenues seem off, when revenue projections are more than earnings or when actual Adsense dollars don't align with the number of filled impressions, call Dev/Con.
  • Dev/Con Detect, Inc.
    Svp Sales
    Dev/Con Detect, Inc. Nov 2017 - May 2018
    DEV/CON Detect, Inc. is a cyber security company that delivers transparency, protection, data managment and intelligence for publishers and their platforms partners. Fraud in the industry has been estimated at over $8B in lost revenue. With DEV/CON' Ad Tech Security® SaaS platform and our team of white hat hackers and industry operations experts, we help you minimize your risks and maximize your return.
  • The E.W. Scripps Company
    Director Of Digital Sales - Newspapers
    The E.W. Scripps Company Oct 2012 - Apr 2015
    Cincinnati, Oh, Us
    Lead Digital Sales Executive for the newspaper properties of the E.W. Scripps Company with oversight over the go-to-market strategy for the varied sales channels housed within the Newspapers. With direct responsibility for a team of digital sales managers in eight markets and responsibility for the total integrated digital sales in the thirteen markets, to drive digital advertising and marketing services sales throughout the organization.
  • The E.W. Scripps Company
    Senior Director ­ Emerging Media Sales And Product Support
    The E.W. Scripps Company Jul 2010 - Oct 2012
    Cincinnati, Oh, Us
    Corporate sales lead overseeing email, mobile, search, social, transactional and Web development businesses.My experience includes leading Scripps to become one of a select group of companies in the world to be a Google SMB Premier Partner with what has become a multimillion dollar business for the company. We have since added sales of Facebook.com and other popular social media platforms. In mobile, we deliver SMS solutions for retailers, real estate and automotive clients, in addition to placements of mobile display ads and on search platforms. Lastly, our company wide `deals' sales initiative delivered on the transactional opportunity and made a significant contribution to the bottom line.
  • Knoxville News Sentinel
    Director Of Digital Media
    Knoxville News Sentinel Jul 2008 - Jul 2010
    Knoxville, Tennessee, Us
    Lead digital sales and operations executive with the Knoxville News Sentinel, a newspaper of the E. W. Scripps Company.Created a sales strategy for growing digital revenue from pure play products, to decrease the company's reliance on allocated revenue from print and online bundled sales. Led the newspaper division and all of The E.W. Scripps company in digital sales in 2009 and 2010.
  • Tallahassee Democrat
    Director Of Digital Media
    Tallahassee Democrat Jan 2006 - Jun 2008
    Tallahassee, Florida, Us
  • Gannett Company
    Digital Media
    Gannett Company 2005 - 2008
  • Knight Ridder Digital
    New Media Sales Manager
    Knight Ridder Digital 2003 - 2005

Jay Horton Skills

Digital Media Digital Marketing Advertising Online Advertising Social Media Advertising Sales Email Marketing Social Media Marketing Integrated Marketing New Media Digital Strategy Online Marketing Mobile Marketing Marketing Strategy Strategy Marketing Media Planning Leadership Lead Generation Google Analytics Sales Media Buying Facebook Newspapers Sem Marketing Communications Direct Marketing Online Publishing Strategic Partnerships Social Networking Content Strategy Seo Mobile Advertising Web Analytics Management Ppc Mobile Devices Interactive Marketing Google Adwords Search Advertising Niche Marketing Publishing

Jay Horton Education Details

  • Florida State University - College Of Business
    Florida State University - College Of Business
    Business Administration And Marketing
  • University Of Florida
    University Of Florida

Frequently Asked Questions about Jay Horton

What company does Jay Horton work for?

Jay Horton works for Local Media Consortium

What is Jay Horton's role at the current company?

Jay Horton's current role is President WEHCO Digital Media @ WEHCO Media, Inc. | Flypaper Digital Marketing.

What is Jay Horton's email address?

Jay Horton's email address is ja****@****who.net

What is Jay Horton's direct phone number?

Jay Horton's direct phone number is +186521*****

What schools did Jay Horton attend?

Jay Horton attended Florida State University - College Of Business, University Of Florida.

What skills is Jay Horton known for?

Jay Horton has skills like Digital Media, Digital Marketing, Advertising, Online Advertising, Social Media, Advertising Sales, Email Marketing, Social Media Marketing, Integrated Marketing, New Media, Digital Strategy, Online Marketing.

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