Jay Jackson Email & Phone Number

St Louis, Mo 63141, Mo, Us

• Oversee and continue to drive the practice’s Digital Strategy/Marketing growth (230% growth to date)• Built and manage the Adobe Experience Platform (AEP) practice for the organization; server as subject matter expert for Customer Journey Analytics (CJA, Journey Optimizer and Real-Time CDP practice areas.• Manage a geographically dispersed team of Multi-Solution Architects (MSAs) focused on implementation and retainer-based Adobe Experience Cloud engagements.• Leverage onshore and offshore resources to lead overall solution delivery from initial strategy engagement, proposals/SOWs through execution management and oversight.• Serve as the organization’s subject matter expert for all Adobe Experience Cloud technical and marketing tactics including Experience Manager (AEM), Adobe Target, Adobe Campaign, Audience Manager (AAM) and Adobe Analytics.• Govern the team’s operational excellence of growth, revenue and utilization targets by driving contribution margin. Manage P&L results for the team through effective solution estimating, forecasting, internal process improvement and monitoring.• Build VP/C-Suite client connections through Thought Leadership, Strategic Consulting and developing Trusted Advisor relationships.• Train and mentor the team on delivering best-in-class “outcome-based” consultative engagements, retaining subject matter expert reputation and fostering individual career growth.

St Louis, Mo 63141, Mo, Us

• Understand and establish organizational Digital Marketing goals, objectives and road maps to align on success metrics. • Engage Senior Leadership, Sales/Marketing, IT/Development, End-Users and Legal/Procurement organizations to design and/or augment Digital Marketing Ecosystem(s).• Effectively communicate physical architectural designs and present implementation options/considerations based on industry best practices.• Build and deploy the relevant On-Premises/SaaS Experience Cloud solutions using the customer preferred Agile or SDLC methodologies. • Assist in building key digital marketing plans – including segmentation strategies, optimization tactics, QA planning and oversight/governance schemes, as well as, staffing considerations (capacity planning, required skillsets, etc.) • Document revised architecture (solution design documents, process flow diagrams, etc.) and participate in knowledge transfer via Train-the-Trainer or direct End-User Training sessions.

Atlanta, Ga, Us

Process and strategy execution across Web, Media, Email and Mobile\IoT touch points including: EMERGING TECHNOLOGIES LEADDevelop Sales and Self-Service IoT strategies to increase customer satisfaction (NPS), reduce churn and increase digital transactions by integrating Virtual Assistants (Alexa, Google Assistant, Cortana) into Cox's infrastructure. Building a cohesive mobile app strategy leveraging geofencing, push notifications and account\behavioral personalization based on the Adobe Mobile SDK.ADOBE DIGITAL MARKETING ECOSYSTEM ARCHITECTVendor evaluation\selection, contract negotiation, integration and end-user training for the following Adobe Marketing Cloud tools: - AEM: Vendor selection, prototyping\proof of concepts, business requirements, integration design. - Analytics: Solutions Design Document creation, upgrades to appMeasurement\Visitor Id services and integration with Target, AAM and S&P. - Audience Manager: Built platform to ingest 1st and 3rd Party demographics for execution across Display media and SEM\RLSA campaigns. - Campaign Standard: Designed architecture and integration plan for migration from Oracle Responsys including ETL processes, mobile SDK, Analytics triggers, Geofencing and audience management. - Cross Device CO-OP: Provided direct feedback and use case scenarios to Adobe's Product Development teams during the beta stages and served as Cox's main SME for the 2Q17 implementation. - Search and Promote: Built business rules, user experience and integration with Target, Analytics, AAM and AEM. - Target: Designed and deployed various site optimization activities including AB\Multivariate testing, Target Marketing and Behavioral\Psychographic targeting.EMAIL MARKETING SMEExecuted the transition of Cox's email marketing\lead generation campaign platform to Responsys. Primary stakeholder for evaluating the transition to Adobe Campaign.

Basking Ridge, Nj, Us

Responsible for defining and executing digital strategies for the Internet Sales and Marketing organization to drive increased sales\revenue and operational efficiencies. Roles included: CUSTOMER EXPERIENCE OPTIMIZATIONManaged a team of developers and program managers\testers dedicated to site optimizations leveraging Adobe Test & Target and IBM\Tealeaf's CX Replay Suite. Managed "Voice of the Customer" operations using Foresee Site Feedback, Lithium's customer Forums and User Testing (card sorts, focus groups, longitudinal studies, multi-channel and prototyping) tools.ADOBE PLATFORM ARCHITECTResponsible for contract negotiation, implementation and integration of Adobe's marketing stack into the organization's existing processes (Target and Search and Promote). In-depth and hands-on client-side (Components and Templates) and high-level server side (OSGi Bundles\Jar) development in CQ5 5.5. Developed the Solutions Design document and scode.js JavaScript code necessary to implement Site Catalyst. Create process and managed outsourced development for Adobe Scene 7' s video, image and spin players.B2B\B2E DIGITAL LEADServed as subject matter expert for technical launching of VzW's Web Agent program (digital resellers such as Amazon, WireFly, etc.) , as well as running the White label storefront for SMB affiliates. Served as Marketing sponsor for the organizations implementation of VzW's My Business Billing application (customized eDocs\Seibel Systems platform).

Atlanta, Ga, Us

• Delivered internal process execution plan for United Way’s 211 Call center renovation\relocation.• Deliverables included vendor selection (facilities, asbestos removal, etc.), budget and scheduling forecasts and staff augmentation recommendations.

Strategy and execution lead for three of the State of Georgia’s GED program’s upgrade efforts:• GED Testing System – RFP process definition and vendor selection, business requirements creation, budget management, contractor hiring and overall scheduling. • Network Server Implementation – Hardware procurement and installation of servers across 52 satellite offices. Managed team of network engineers, procurement, schedule and budget.• Finance System Development – Rewrite of the organization’s financial tracking system (pre-PeopleSoft migration) to be Y2K compliant. Managed team of software developers.

Marietta, Ga, Us

● Instructed programming and computer course for the university’s School of Management program. ● Created course syllabus, all course assignments and exams, provided in-class and student based counseling and regularly interacted with all levels of faculty, staff, and university administration.

Washington, Dc, Us

● Manager of Customer Profile System - Management and implementation of company wide customer consolidation system. Budget of 15 million dollars.● Project Manager – Managed several IT, Finance, Sales\Service related projects from software implementation to process development in mainframe, Client/Server and web-based environments.● Business Analyst - Managed resources, budgets, requirements/business rules gathering and writing, created schedules and negotiating issues with internal and external vendors.● Reporting Manager - Created departmental trending and analysis of inbound Field Support call center.

Masters In Technology Management

Bachelors Of Science - Operations Management