Since May 2011, after a transformational experience on NBC's Biggest Loser making it to the coveted Final 4, Jay has been a highly sought after keynote speaker for both consumer and corporate health + wellness events.Then in September of 2011 after his TEDx Talk and the publishing of his book, "smartphone FIT", Jay's speaking evolved into being very informational and educational which inspired people to get into action and start living healthier lives not only for themselves, but for their children and families too.Ever the serial entrepreneur, and prompted by the overwhelming positive feedback he was getting from people, companies, and the media, Jay saw an opportunity to "shift the conversation from just weight loss, to wellness" by creating a global platform to "inspire people to create a life they loved, and to live it well!"So in September 2014 he quietly launched https://couchkills.com to give himself and a small team a little over year to "strategize" how they could build, inspire and support a world of #couchkillers to become a force for wellness in the world. Still a very active Managing Partner at SHURN GROUP, but in 2016 he's turning up the heat to be traveling the world doing more keynotes, conferences, symposiums, workshops and webinars, to inspire more and more people to get up #offthecouch to start to create a life they love, and to live it well!"Tag You're It!"So… If you're interested in having Jay be a positive catalyst to help your community or company live life well please reach out to Goodman Speakers http://goodmanspeakersbureau.com/keynote_speaker/jacobs_jay for bookings.And if you'd like to discuss how you could collaborate for the greater good of global wellness on #couchkills please email Jay at jay@couchkills.com#couchkills will be officially launching on Friday, January 1, 2016.

SHURN GROUP [enhancing, expanding and revitalizing existing brands]We not only create new brands, we also bring a fresh, resonate voice to existing brands— enhancing every aspect of the brand-customer relationship. The full brand experience isn’t simply a look and feel. It’s a lasting, visceral impression that becomes more powerful and ingrained every time your customer interacts with your product or service. Our goal is to help businesses create a clear, consistent, compelling brand image, and define, nurture and build a memorable brand experience. From Fortune 100’s to small niche and emerging brands, we tend to attract discerning clients looking for strategic thinking, engaging concepts, inspiring design, and business-minded collaboration.

Global weight loss, exercise and wellness web site/blog that has achieved unprecedented global publicity and sales for a start-up, generating 1,000,000+ unique page views and online sales from all over the world, helping the "Global Battle of the Bulge" 1LB at a time.As seen on...CNN,CBS, ABC, NBC, GMTV, TODAY SHOW, GOOD MORNING AMERICA, FOX, MTV MADE, TIME, NY TIMES, READER’S DIGEST to name just a few major media channels. To date we've shipped over 3 tons of mypetfat to over 15 countries.

Directed all corporate marketing efforts establishing a customer database to initiate global direct marketing campaigns. Developed and launched new global corporate identity which included a total redesign of logo, corporate collateral, promotional collateral, web site and corporate signage. Managed staff of 5

Responsible for strategy development, management and implementation of all corporate branding and marketing initiatives to market promotional products to Fortune 500 companies. producing all marketing collateral internally. Specifically company catalogs, tradeshows, advertising, marketing collateral and the corporate web site. Directed the development of all marketing collateral for the licensing launch of the Greg Norman Collection for the corporate market. Included web site, web promotions, catalog, direct marketing campaign, advertising and new tradeshow architecture. Managed staff of 15.Developed all branding/marketing collateral for the corporate licensing launch of the GREG NORMAN Collection. http://www.shark.com/gnccorporate/index.phpFOTUNE 500 Industry Experience on both the corporate buying and manufacturing side in promotional products.www.vantageapparel.com

Promoted to PSEG Director for the sole purpose of realigning and repositioning PSEG and its subsidiaries into a unified global brand to compete in a de-regulated marketplace. Creative direction and management of various advertising agencies with a combined $20 million advertising budget. Managed staff of 6.Positioned PSEG, a global Fortune 200 Company, to be competitive in a de-regulating marketplace by developing a global branding and corporate identity architecture across all subsidiaries.Launched category unique $20 million PSEG "we make things work for you" corporate campaign. www.pseg.com

Lead the overall corporate direction of the PSE&G energy brand with an $8 million annual advertising budget. Responsible for the creative direction and management of in-house creative staff and external ad agencies, conceptualization, design, development and production, not limited to, but including, Annual and Environmental Reports, corporate image/products and services, and internal and external communication/marketing publications.Co-Branded TOMMY HILFIGER TV Campaign with PSEG.Research confirmed highest level of customer awareness and believability in PSE&G advertising history.http://www.tommy.com/about/about_us.aspx

Strategic direction, management and implementation of all client branding and marketing initiatives. Including the development and launch of all marketing collateral, catalogs, tradeshows, advertising, and company web sites. Wide range of industries and markets from start-up ventures to Fortune 500 companies. Managed staff of 3

MIX a division of PAPERPLAINS Created, developed and executed concept for international consumer product division. Created the strategic marketing plan and position, brand, identity, product development, licensing programs, sales support and management programs, resulting in $7 million annual sales in over 20 countries. MIX became recognized as global leader in its market category. Managed staff of 7.

Global B2B Packaging Design Firm Co-founded with nine partners as a Global B2B Packaging Design and Promotions Firm to the retail industry. My primary leadership roles were brand development, identity development, product development, international procurement, marketing, advertising, promotion and sales support collateral. In 8 years we grew sales from zero to $20,000,000+. Managed staff of 20.Clients: Neiman Marcus, Bloomindales, Macy’s, Dayton Hudson, May Co., The Limited, Target

Prior to 1984 - My first design position after Parsons was as a Graphic Designer in Macy New York’s Visual Merchandising department. After a year at Macy’s I was recruited for an opportunity to be an Art Director at Abraham & Strauss New York, and then having earned a good reputation in the retail industry, I was recruited by Bamberger’s to be their Visual Merchandising Design Director. It was at Bamberger’s that I was offered an equity position to head up Design and Product Development for a start-up global packaging firm, Paperplains.