Jayjay Lin Email & Phone Number

Singapore

Singapore

Leading a team of 7 for video at Sgcarmart, for all organic and client projects, including consistent output on Singapore's largest automotive YouTube, and TikTok accounts.Managing any client/partner video matters, including launch projects for local authorised dealers. Pitches, announcements, partnerships, > jayjay.lin@sgcarmart.com

Set up FRANK by OCBC's TikTok account. Planned and executed FRANK's digital content plan.

Singapore

Leading the Singapore marketing and content team to hit annual KPIs, daily deliverables, and grow platforms through engaging, trend-jacking content.Responsibilities: Oversee ideation and execution of marketing efforts in line with business goals.Grow social media platforms through engaging, captivating video content.Assist in content production for performance marketing across CARRO's business lines.

Singapore

Created AsiaOne's car/automotive content series: Talking Torque.Picked up tech reviews when our digital content lead left.https://www.asiaone.com/lifestyle/car-review-kia-sorento-suv-offers-premium-bang-your-buckhttps://www.facebook.com/watch/?v=455859722252999Managed AsiaOne's social media platforms to maximise impressions, engagement and derived pageviews.- Quadrupled AsiaOne's Facebook monthly reach within 6 months.- Ensured delivery of client campaigns including government clients, MNCs, and non-profits.- Moderating site content that would be amplified on social media to optimise reach and performance of articles.- Delivered articles across social media to hit over 2 million organic impressions.Set up AsiaOne's Telegram channel for breaking news and direct delivery platform.Set up remote livestreaming events during the circuit breaker period including Jack Neo's streaming of Long Long Time Ago to over 20,000 live viewers.Grew AsiaOne's Facebook reach and social media pageview shareResponsibilities:Active and passive social media listening to aid newsroom capabilities.Project manage between teams to ensure delivery of projects.Produce, publish and optimise shareable social media content from editorial content as well as for commercial campaignsMaintain daily online conversations with social media users across all of AsiaOne's social media propertiesBuild brand followership and increase brand awareness for AsiaOne and its content formatsMonitor social media metrics for editorial and content production improvement recommendations and daily optimisationRespond to comments and customer/audience queries and improve social care infrastructuresMonitor and report on feedback and online reviews as well as assign follow-up tasks to other team membersOrganise and participate in events to build community and boost brand awarenessjayjaylin@asiaone.com

Singapore

ResponsibilitiesDeveloping and managing social media campaigns for our conferences and other events including budget control, timeline planning, and copywritingTracking and documenting the results of each social media campaignDevising strategies to better utilise existing Tech in Asia social media platforms that drive relevant traffic to conference contentDesigning sprints and experiments for new media platforms - Facebook, Instagram, Google Ads, Reddit, Yahoo Japan, Twitter, Peatix, LinkedInSocial media expertise: Knowing which type of content works best on which platform, optimizing content accordingly, and understanding the nuances of each channel

Singapore

Communications regarding delivery partners. I handle E-mail, SMS, In-app cards that communicate messages to the drivers. From weekly earnings updates to stunts and updates to new area launches with UberEATS, I write messages and execute the communications.Assisting in operations, growing top-of-funnel supply.Projects worked on: Delivery partner social media, weekly delivery partner incentive updates, delivery partner appreciation events, UberEATS new launch areas (Punggol, Sentosa, Pasir Ris, Bedok, Jurong, Bukit Batok, Woodlands, Islandwide.)

Central Singapore

Social Content Copywriting. I create and adapt content for brands on social media channels to promote growth, engagement, promotion and interest. I conceptualise ideas and put them into copy and visuals fit for various formats of social media posts on channels such as Facebook and Instagram. My responsibilities include:Brainstorming, copywriting, community management, community engagement, content scheduling, social media monitoring, keeping up-to-date with trends, compiling monthly social media updates for clients, applying trends to content for brands.Brands I have worked with include: Republic of Singapore Navy, Clarke Quay, Royal Caribbean International (Regional), Dulux Singapore, KIT KAT, MAGGI (Singapore), F&N, Wolf Blass Wines, Beringer Vineyards, Nikon Lenswear, American Tourister, and Lipault Paris Singapore.

Ngee Ann Polytechnic

Managed a studio, external and client shoots for student publications NP Hype and NP Tribune.Clients: TANGS, SGXEvents covered: Laneway, Halloween Horrors Night, The Script presser, The Fray presser, Red Bull Flugtag,

Bachelor, Professional Communications

Advertising & Public Relations, Public Relations, Advertising, And Applied Communication

Studied advertising, public relations, communications, marketing

Education record