Develop marketing strategies in alignment with global strategy to meet business targets, ensure compliance with global brand strategy and CI & VI for Mercedes Benz.Partner intimately with sales, communications, and CRS team to ensure consistency and effectiveness of all marketing programs.Identify China market trends and growth opportunities, analyze new needs within retail environment.Drive media directions, develop tactics for digital marketing, content marketing and social medias.Develop in-store events and campaigns to engage existing leads and create new leads.Develop and manage implementation of a comprehensive event calendar of all regional marketing events including test drive events, lead generation and corporate events.Co-branding with leading luxury brands eg. Hermes, channel,Dior etc. to create win-win situations, constantly engage and enhance customer experience. Manage and evaluate agencies and vendors to track programs and campaigns in order to effectively deliver results of marketing objectives within annual budget.

GM - Beijing Blue-gate PR Corp, Ltd – Beijing, CHINA Develop sales and marketing strategies and plans to frame solid business infrastructure. Partner closely with Mercedes Benz ensure consistency and effectiveness of all marketing event programs and identify new needs within the retail environment. Develop and implement a list of comprehensive onsite/offsite campaigns and corporate event plans for Mercedes Benz to consistently enhance existing and potential customer experience. Develop and implement promotion plans for Beijing Tourism Administration. Develop digital marketing tactics and provide contents for clients including SEO/SEM, online/offline and social media solutions.Manage and evaluate agencies and vendors to effectively deliver marketing programs and campaigns within available resources and budgets.

Develop and implement marketing strategies and plans in alignment with overall business objectives.Establish and maintain sustainable central and local government relationships.Develop digital marketing tactics for creating cross-promotional opportunities within the network, as well as for growing online views and subscriptions.Conduct and execute corporate forums/events.

Develop and implement sales plan which meet business target.Successfully imported Asus, Acer, Creative, Foxconn, etc. into Australia & New Zealand market and framed solid distributorships.Partner closely with marketing and PM team to forge concrete branding for all electronic products within both wholesale and retail environment.Developed 30 new key account clients in retail nationwide, signed over $500,000 NZD in new business and maintained 10% growth year-over-year.year.