Jay J. Johansson Email & Phone Number

United States

Irvine, California, United States

- Multi channel marketing including Google Ads, social, and display marketing. - Analytics including Google Analytics and Datorama, Looker Studio dashboards, AB testing, and content development.- Launched extensive AB testing initiative across Auction.com and increased organic traffic 100% dropping average search position for all terms by 17 positions

Mission Viejo, California

- Responsible for strategic media planning for a wide breadth of clients running digital, tv and radio campaigns across multiple verticals. Specializing in acquisition, intake and lifecycle flow of online leads in many verticals including legal, finance, real estate, and SaaS.- Responsible for installation of online analytics platforms to record media spend, call-center performance, online traffic and more. Create reports for C-level executives and managers to monitor daily performance. Daily use of DataStudio, Hubspot, Zoho One, BnTouch, and more.- Consulting with multiple web-based clients to achieve online marketing and lead monetization goals.

Irvine Ca

- Secure and maintain online advertising and strategic partnerships including establishinga real-time bidding advertising network that doubled site revenue per page- Increased Facebook, Twitter and Linkedin audience by 25% through regularengagement with relevant content and promotions- Achieved 300% organic website traffic growth through SEO based initiatives, contentadditions, and on-going analytics reporting- Created executive dashboards for ongoing progress analysis of SEO and PPC- Extensive use of Google Analytics for data mining and site flow analysis

Irvine Ca

- Created and executed all aspects of online marketing including driving credit and student loan leads through multiple paid channels, social posts, and internal email drip campaigns. - Created landing pages with extensive A/B testing functionality that increased conversion by 250%. - Generated, analyzed and managed the workflow for all leads to a sales team of 35 people. - Facilitated installation of new CRM (Hubspot) to better handle lead follow up, call routing, SEO, and site content increasing the percentage of lead to sales by 20%

Irvine Ca

- Generated leads through affiliate, display, and email media buying and management; used Salesforce, and Google Analytics data to create a comprehensive company dashboard for online marketing allowing for enhanced ROI transparency on media buys.- Grew the affiliate channel from the ground up into a $100k a month business.

- Oversaw sales operations for advertising, property listings, leads, and email lists.- Led a sales team to achieve a 50% increase in site RPM and 100% sell out of ad inventory while overseeing all ad operations, trafficking and new ad products.-Facilitated partnership and collaboration with multiple business units resulting in an annual increase in financial growth of 10% through co-registration, online ads, email, new products and partnerships.

Irvine Ca

- Created a multiple site auto-vertical advertising network (Auto Reach Network) with rich media capability and monthly revenue in excess of $200,000.- Analyzed web site metrics, media buying results and sales team performance to optimize processes, site flow, and find revenue opportunities.- Increased revenue per page on the Autobytel network by 15%; integral in closing strategic partnerships collectively generating over $70,000 in monthly revenue.

Orfalea College Of Business Masters Of Business Administration, Mba

Activities and Societies: Cal Poly Triathlon Team.

Ba, Political Science

Activities and Societies: International Business Club member. International Careers Symposium Company Director. Triathlon Club.