I was responsible to direct client communication, requirement gathering, 360-degree digital marketing strategy drafting, execution with the help of team and myself.• Creating, developing & implementing effective long- and short-term paid search strategies with good ROAS.• Managing PPC budgets, while strengthening platform accounts and key client relationships.• Executing & optimizing multiple PPC campaigns simultaneously.• Overseeing campaigns across a number of search platforms (e.g. Google Ads, Social Media ads, Bing).• Targeting selected groups through keyword and audience research.• Managing and editing campaign budgets and adjusting bids to optimise ROAS, tracking daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spend.• Reporting KPIs to management / Clients on a regular basis via various dashboards.• Producing engaging, clear and concise copy for campaigns• Ensuring campaigns are aligned across multiple channels, avoiding wasted spend or crossover.• Staying up-to-date with PPC/SEM trends and techniques and applying them where relevant. • Handled to $1 million+ paid budget for kitchen cabinet project based in USA• Managing SEO processes on multiple client projects.• Conduct Audit and optimization, industry best practices in place for pay-per-click campaigns including Google and Facebook.Measure insights, comparison with newsletter goals and constant efforts to match goals and actual results.• Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations.• Improvements via On Page techniques Meta tags, Alt tags, Content Optimization, Google Sitemap, robots.txt• Content Marketing – Infographics, Videos & Blogs• Draft Entire Month Newsletter / Email marketing / Promotional campaigns / welcome series email / abandoned cart emails - through various marketing automation tools.

• Creating strategies to increase online traffic to the organization’s website.• Plan and execute SEO for GaneshaSpeaks.com• Researching and expanding category horizon for Ganeshaspeaks.com for 10x organic Growth.• Co-ordinate with content team to create new pages and target 18k keywords.• Dealing with existing SEO challenges on website – fixing and improving total health of a site.• Drive sales and business through email newsletter subscribers & customers.• Agile approach for enhancing current subscriber lists. Draft a strategy to achieve pre-defined targets with email marketing.• Managing team of four with existing work flow.• Improving the user experience on the company’s website. (Includes design,content and usability)• Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them.• Identify trends and insights, and optimize spend and performance based on the insights.• Measuring and reporting on the performance of all digital marketing campaigns.Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Brainstorm new and creative growth strategies.• Plan, execute, and measure experiments and conversion tests.• Collaborate with internal teams to create ideal new landing pages and optimize happy user path.

• Measuring and reporting on the performance of all digital marketing campaigns. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Brainstorm new and creative growth strategies.• Plan, execute, and measure experiments and conversion tests.• Collaborate with internal teams to create ideal new landing pages and optimize happy user path.• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.• Collecting and evaluating customer feedback data.• Instrument conversion points and optimize user funnels.• Collaborate with agencies and other vendor partners for new products.• Constant in touch with higher management for action feedback loop for infinite business growth.

• Managing requirements on multiple digital marketing projects• Drafting strategies as per client’s requirement and goals.• Managing Team of 5• Handling Social Media optimization• Co-ordination with Content writer and creative designers to draft Plan of action for Projects.• Monthly editorial content and campaigns.• Client servicing for specific assigned projects.• Monitor, an on-going basis, clients’ SEO results and manage projects to ensure continued committed ROI.• Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations.• Proactively make strategic PPC campaign recommendations on all channels like Google Adwords and Facebook.• Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates. • Improvements via On Page techniques Meta tags, Alt tags, Content Optimization, Google Sitemap, robots.txt• Content Marketing to improve domain authority (by Blog Submission, Forum / Discussion boards, Social Media Marketing, Classifieds, Press Release, blogger outreach as well as guest blogging)• SEO analysis using webmaster tools (Google, Bing). Google Analytics to track site search metrics.• Assisting in layout design programming of webpage when required• Continually monitoring search rankings to increase traffic.• Creating and reviewing reports for various online sites and promotions• Designing blogs and its effective utilization• Tackle junior team member’s requirements and achieving deadlines of allocated sub-projects.

Managing SEO processes on multiple client projects• Drive targeted traffic to websites through major search engines like Google, Yahoo and Bing• Conduct keyword research for SEO and for Paid campaigns on Google.• Optimizing, monitor Google Shopping Campaign – Google Merchant Center• Measure insights, comparison with newsletter goals and constant efforts to match goals and actual results.• Monitor, clients’ SEO results and manage projects to ensure continued committed ROI.• Monthly quarterly and yearly forecast and paid marketing budget planning.• Proactively make strategic PPC campaign recommendations.• Utilize bid management tools and data modelling to maximize the effectiveness of PPC campaigns.• Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.• Improvements via On Page techniques Meta tags, Alt tags, Content Optimization, Google Sitemap, robots.txt• Off Page Optimization - Page Rank improvement (by Blog Submission, Forum / Discussion boards, Classifieds, Press Release, blogger outreach as well as guest blogging)• Content Marketing – Infographics, Videos & Blogs• SEO analysis using webmaster tools (Google, Bing). Analytics to track site search metrics.• Working on Local SEO with Google My business listing as well as other local directories like yelp, yellow pages, showmelocal and more.• In depth knowledge of htaccess, robots.txt, meta robots, schema, rich snippets and more.• Ensuring quality of website and SEO friendliness with Google's content guidelines, latest algorithms and other lates SEO marketing trends.• Assisting in layout design programming of webpage when required. Conversion rate optimization for better sales funnel.• Creating and analyzing weekly bi-weekly monthly reports for constant agile growth• Designing blogs and its effective utilization• co-ordinate with junior team member’s requirements and achieving deadlines of allocated sub-projects.

• Improve a company's website and other associated client's organic search results. • Prepare detailed strategy plan.• Develop and optimize content for targeted keywords. • Write effective call-to-action statements.• Link building in Social bookmarking, article posting, directory submission, blog posting on external sites etc. • Affiliate marketing• Monthly Reports

Buyfinediamonds.com• Review and analyze client sites for areas that requires improvisation.• Prepare detailed strategy reports. • Identify the least expensive but most powerful and profitable keywords for client sites. • Write effective headlines and descriptions for ads. • Write effective call-to-action statements. • Run pay-per-click campaigns.• Improve a company's organic search results. • Ensure websites are filled with optimal keywords. • Implement off-page SEO content strategies • Build directory listings, reciprocal link building strategy since it was working that time :D• Listings on Various marketplace like, shopping.co.uk, amazon.uk, ebay.co.uk - we had multiple ebay store. • HTML page builder for listing page, managing order flow and co-ordinating with production team for order fulfillment• Email newsletters for promotions and email marketing through Constant contact and MailChimp.