• Craft and deploy go-to-market (GTM) campaigns, internal product promotions, and engaging sales enablement programs for F5's Security Product Group, specifically for Trusted Application Access - including authentication and authorization, Zero Trust, Conditional Access, and Identity Aware Proxy (IAP); and Application Infrastructure Security - including SSL / TLS visibility and orchestration, and encrypted threat defense• Serve as product and service "CMO," passionately providing subject matter expertise, evangelism, and serving as chief composer and storyteller for existing and emerging products and services related to Trusted Application Access and Application Infrastructure Security• Create and implement co-marketing plans and sales training with technology alliance partners, including Microsoft, Cisco, Okta, VMware, and others

• Developed and drove product marketing acceleration and go-to-market launches for new and emerging markets and cloud services. • Created marketing materials, including solution briefs, white papers, research reports, and customer studies for new service and market launches, and for use in demand generation campaigns.• Generated extremely effective messaging, positioning, and value propositions that led to exponential increases in customer wins and revenue. • Established and implemented digital marketing programs, increasing social networking presence and followers by over 1,000% in less than 12 months, and garnering awards for the corporate blog.• Served as content creator, manager, and webmaster for corporate website.

• Successfully and enthusiastically served as subject matter expert (SME), evangelist, and chief story-spinner for F5’s Application/Cloud Access product portfolio, including application access control, mobile security and management, identity federation, identity and access management (IAM), remote access and connectivity (SSL VPN), secure web gateway (SWG), and web access management (WAM)• Defined and led lucrative product launches, developed go-to-market (GTM) strategies, and deployed GTM tactics, including sales plays, programs, and product promotions that generated significant product revenue• Designed the curriculum, produced materials, and conducted field and channel sales enablement• Evangelized technologies and products through speaking engagements, product demos, videos, blogs, and social media

• Led the product launch, and developed and implemented Go-to-Market (GTM) strategies and tactics for one of Juniper’s most important product launches, spearheaded the development of a very successful new business unit, established numerous customer deals and partner opportunities, and drove significant revenue capture (< $100M) • Served as subject matter expert and thought leader for mobile security, mobile device management (MDM), remote and mobile access, network, cloud and application access control, application acceleration, and Bring Your Own Device (BYOD) solutions• Defined and evangelized products, messaging, positioning, and value propositions, both internal and external to Juniper• Created premium marketing materials and sales tools• Conducted press and analyst briefings• Developed sales enablement plans and conducted product and “how to sell” training for corporate, channel, service provider and OEM partner sales and marketing teams• Presented and demonstrated products live at global industry events

(For over 20 years, Funk Software was a provider of network access security solutions for networks of any size, from enterprise to operator, wired or wireless. Funk Software was acquired by Juniper Networks.)• Working closely with various internal cross-functional teams, drove the development and introduction of several new, groundbreaking, standards-based software offerings in the hotly-contested network security and access control product categories• Served as product manager and product marketing manager for market-leading, standards-based access client/supplicant, defining and driving the market and product requirements for multiple, operating system and federal requirements based editions of the client/supplicant• With Business Development, established channel alliances, and technical, product and OEM relationships with other enterprise network security, network equipment, and endpoint security developers• Created momentum in market for the only standards-based, software-only NAC offering (out of over 50 other NAC offerings in the market at that time), as well as for the de facto standard in standards-based clients/supplicants, which helped to drive the acquisition of the company by Juniper Networks