Jay Key Email & Phone Number

Texas, United States

Dallas, Texas, US

• Oversee all elements of the planning, buying, and evaluation of digital media, inclusive of programmatic, social, and search
• Led transition from agency model to the in-house strategy and planning of digital marketing, including the direct management of digital media vendors, reducing annual non-working dollars by over $350,000
• Directly planned and executed 300+ digital marketing campaigns supporting individual giving, experiential fundraising (Race/Walk events, 3-Day, Pickleball), corporate partnerships, multicultural and health equity.
• Conducted 60+ digital tests across tactics, audiences, and creative to help improve ROAS
• In first two fiscal years overseeing digital media, increased individual giving digital donation revenue by 46% to Komen’s all-time high mark of $8.3MM; in addition, total digital donations increased by 44% and return.
• Reconfigured philosophical approach of programmatic execution, shifting from a multi-DSP approach to a single platform – improving cost per donation by over 200%

Burlington, Massachusetts, US

Burlington, Massachusetts, US

• Managed digital shopper marketing team responsible for digital media spend for a dozen brands (Dr Pepper, Canada Dry, 7UP, Keurig, Bai, Snapple Mott’s, etc.) and twenty retail accounts such as Walmart, Kroger.
• Brought the planning, buying, and executing of all digital shopper marketing media in-house, removing non-working dollars/agency fees.
• Directly planned and executed over one hundred digital media campaigns inclusive of programmatic (display/rich media/video), social, onsite paid search, retailer media network buys, and influencer marketing.
• Oversaw eCommerce tech partner relationship that allowed non-DTC brands to be “shoppable” on brand sites as well as on digital media buys.
• Steward of over fifty vendor partner relationships for eCommerce content syndication, ratings and reviews, product page marketing, social, and digital media.
• Reconfigured the vendor RFP process to be across all retail accounts, generating substantial added value and/or volume-based efficiencies.

New York, NY, US

• Partnered with digital agencies and clients on Sizmek ad tech and mar tech offerings inclusive of self-service DSP and DMP, ad serving, and dynamic creative optimization across accounts such as AdvoCare, Love.
• Developed company’s first shopper marketing-centric pitch deck, “The Predictive Shopper Marketer”, that utilized the company’s Moment Scoring Technology to address key marketing challenges that face CPG Shopper Marketers

Irvine, California, US

• Worked closely with Digital Agency, Brand Marketing, E-Commerce, and Digital Strategy teams to plan people-based/deterministic data-driven digital programming, execute cross-device and cross-format, and measure across.
• Managed $5MM in annual revenue from two of the region's largest accounts in the fashion retail and auto verticals.
• Chosen as speaker and panelist at Viant Sales Conference in Irvine, CA to discuss the digital media landscape in shopper marketing and how a people-based approach can affect programming.
• Developed custom deterministic audience insights templates that showcase high likelihood offline consumer traits across a chosen segment and potential actionable measures based off those insights.

New York, New York, US

• Devised selling strategy and market positioning of DYNAMIQ programmatic solution as a challenger to traditional static consumer segment targeting.
• Developed post-campaign reporting templates, shopper insights reports, pre-sale consumer segmentmaterials, attribution partner guide, and first-party data partner catalog used throughout the organization.
• Developed and produced sales materials showcasing the integration of DYNAMIQ programming and in-store portfolio at Quaker-Tropicana-Gatorade, KraftHeinz, Barilla, Sargento, and Medline.
• Coached and trained sales teams in Chicago, Minneapolis, and Cincinnati on DYNAMIQ positioning and selling against key competitors in the shopper marketing digital space.

New York, New York, US

• Oversaw News America's programmatic digital display offering (DYNAMIQ), targeted email solutions,and online couponing (direct-to-card and print-at-home) efforts for the U.S. Central Division.
• Worked closely with Brand Marketing, Shopper Marketing, Consumer Promotions, and Digital Agency teams to execute strategic programmatic digital display programs inclusive of data-driven campaign set-up and multiple.
• Led division securing the highest volume of DYNAMIQ programming in first half of FY16 – 60+ programs.
• Managed a team of nine salespeople across three U.S.-based offices (Chicago, Cincinnati, and Minneapolis).

New York, New York, US

• Drove sales directly to Brand Managers, Promotion Teams, Shopper Marketing Managers, and Agency Partners; developed innovative, 360-degree solutions – at home, online, and in-store.
• Oversaw a sales territory of more than $45MM in annual revenue across Midwest-based CPG companies, including SC Johnson, Quaker-Tropicana-Gatorade, Wrigley, Sargento, and Johnsonville.
• Implemented office's first retailer and product-specific ROI-based pricing model for in-store advertising; success achieved at two of the largest CPGs
• Delivered more than 106% of sales goal in FY14, accounting for $49MM in annual bookings.
• Responded to RFPs and handled contract negotiations; secured 10+ long-term contracts within the territory, including the first agreement with one of the top CPGs in the territory in more than 15 years.
• Managed and developed a team of seven sales professionals.

New York, New York, US

• Delivered on sales goal of more than $45MM in FY13.
• Oversaw sales for 40+ accounts (ranging from $5K-$19MM in annual revenue) across IL and WI.
• Secured a multi-year contract with top CPG, valued at $19MM annually.
• Appointed by VP, Shopper Marketing at top CPG to oversee and coordinate national efforts between Consumer Promotions and Shopper Marketing teams.
• Chosen speaker at annual recruiting event in New York on the importance of being mobile in your career.
• Promoted eight team members over two years.

New York, New York, US

• Oversaw a $10MM sales territory in Colorado composed of clients including White Wave Foods, Boston Market, Hain Celestial, Atkins Nutritionals, and GFA Brands/SmartBalance.
• Increased territory sales by more than 30% during tenure.
• Captained Western Division's efforts against a corporate selling initiative to revitalize floor-based advertising; finished at 122% of sales goal.
• Managed two sales professionals, both promoted to Account Director.

New York, New York, US

• Managed a $10MM sales territory covering accounts in Northern California and the Pacific Northwest, including Del Monte Foods, Dreyer's Ice Cream, Continental Mills, Coinstar, and Roman Meal.
• Achieved all annual territory sales goals; eclipsed sales high-water mark for territory in first year.
• Delivered new business sales success with traditional CPG clients (FRS Energy Drinks, Shape Foods) and non-traditional in-store clients (American Airlines, Hawaiian Airlines).
• Developed three sales professionals – all promoted to the role of Account Director.

New York, New York, US

• Increased territory sales by 65% in a two-year span; clients included Dr. Pepper/Snapple, Visionworks of America, Mission Foods, WingStop Restaurants, and Bimbo Bakeries.
• Led efforts to convert Visionworks of America (formerly ECCA) FSI business – grew business year one over 10x versus prior year; Visionworks became the divsion's largest account in the next two years.
• Created and contracted the office's largest multi-tactic buy from Mission Foods that integrated seven News America tactics – ranging from in-store advertising to digital promotions to direct mail programming.
• Achieved notable sales of new product launches of C-Store POS programming and Digital Couponing tactics.

New York, New York, US

• Provided account management support for VP, SVP, and Senior Account Director on $15MM sales territory.
• Appointed Marketing Research Captain for Dallas sales office; used Trade Dimensions, BDI/CDI, and ACV coverage tools to build efficient market list recommendations.

New York, New York, US

• Supported multiple Account Directors on sales territories ranging from $5MM-15MM.
• Performed account management and client service for various CPGs and QSRs, including Tyson Foods, CEC Entertainment (Chuck E. Cheese), Daisy Brand, and Pizza Hut, Inc.