Development of brand, growth strategy and execution elements for wide-range of US and Canadian organizations in government, private, publicly-held, and not-for-profit sectors.• Ground up construction, evolution, and launch of four new consumer and enterprise brands.• Development and delivery of launch strategy for Walmart (USA) partner brand.• Strategic development, project management and execution of content plan for award-winning “Downtowns of Durham” web property.• Brand, mission, and vision re-work for private enterprise, not-for-profit community agencies.• Ground up project development and launch of 9 corporate websites, including 3 e-commerce sites.

• Partner with VP and SVP of Marketing to evolve strategy, supporting marketing initiatives and budget.• Built funnel-focused inbound marketing practice from scratch including all content, workflows, CTA’s, automated emails.• Develop and execute multi-channel marketing strategies and campaigns to drive incremental results directly impacting the top line of the business by influencing growth at the top of the sales funnel.• Development and execution of company rebrand• Represented the brand in press interviews, industry panels, and corporate communications initiatives.• Built and developed relationships within all levels of government, various mediaDirect Reports: 3 FTE, 2 Contract Revenue Target: $60MOperational Budget: $1M Integrated HubSpot/SFDC instances, 3 web sites & 10 social channels

This role straddled the work of corporate marketing, the development and expression of 360's voice in our marketplace and user base, and continued work in building 360insights' reputation as a good community partner and a great place to work. Alongside core marketing functions such as marketing and sales-enablement content development, key deliverables in this role included development and implementation of efficiency-building client-branded messaging portals and other client-branded work.The role continued to support building culture and clarity through communications, support recruiting with timely and professional marketing collateral and help formulate fun, intelligent, and informative communications with 360's users and team members.Some fun highlights of this role include the production of a video series showing the process behind the construction of 360's new headquarters, culminating in the coordination and production of the grand opening party for building following the complete renovation of a 100-year-old schoolhouse. This event was an opportunity to bring together stakeholders from governments, education and the startup community, along with our team members and neighbourhood supporters. Additionally, I formed a partnership with the Smart Commute program, creatively encouraging team members to find other ways to work apart from the 1 person, 1 car model. This involved a contest for most trips by foot/bicycle/skateboard etc as well as most kilometres travelled to work by these means. A final highlight would be the chance to express my enthusiasm for health and fitness through the origination and continued annual production of our ToddWOD workout and fundraiser, celebrating the life of an important friend and leader to 360 and the community. I was able to further express this enthusiasm through the formulation of a partnership with a local Crossfit gym who now helps us facilitate 3 weekly workouts for 360 team members right on our own premises.

As a very early employee of a fast-growth startup, this role understates the breadth of work happening from my chair at the time. Key work included corporate website update, development of key marketing messages and outreach, from-scratch development of sales-enablement tools.In addition to working on 360's growth marketing initiatives, I had the privilege of playing key roles in the development and codification of 360's corporate values, including significant roles as a founding board member of 360's Culture Ambassador team, working closely on the core team who has built the foundation of 360's reputation as an award-winning great place to work.In addition to internal marketing and culture work, I produced or meaningfully contributed to a variety of tech/startup networking and community-building events, such as a well-attended Startup Drinks event in the 360 office, the inaugural Ignite Durham contest, featuring 4 Hour Work Week author Tim Ferriss, and the 2016 Innovation Celebration. Each event involved working closely with all levels of local government, as well as organizations such as our local tech incubator, Spark Centre.

Skateboard, snowboard and street culture specialty retail store and brand.Bootstrapped from my 1996 income tax refund into a 7 figure business with 3 retail locations and nearly 30 team members, Alcatraz became a hub of community built around culture.Fun highlights: Formation of public/private partnerships with municipalities to partially fund and help steer the design and construction of two permanent concrete skateboard parks. Produced two full-length skateboard videos, At Large and Chairmen of The Board, documenting the local skateboard scene.