Co Executive Director, Development and Communications

Oversees external and internal communications strategies

As Communications Director, I developed sound branding and communications strategies that encouraged the creation of buildings and communities that are culturally rich, socially just and ecologically restorative. I ensure that the Institute's digital and print messaging amplifies the impacts of our visionary programs, research, and educational events. Specifically, I:• Craft and implement multi-faceted communication plans for initiatives and events• Establish and cultivate… Show more As Communications Director, I developed sound branding and communications strategies that encouraged the creation of buildings and communities that are culturally rich, socially just and ecologically restorative. I ensure that the Institute's digital and print messaging amplifies the impacts of our visionary programs, research, and educational events. Specifically, I:• Craft and implement multi-faceted communication plans for initiatives and events• Establish and cultivate relationships with consultants, designers, developers and media contacts• Design, produce and distribute promotional collateral• Develop organization-wide communications strategy and branding guidelines• Purchase advertising while adhering to strict timelines and budgets• Write copy and manage content for corporate website• Edit and author articles for Trim Tab, the Institute’s quarterly digital and printed magazine • Conduct outreach and track audience engagement using Salesforce CRM and email platform• Lead strategic social media campaigns for program launches, events and annual conferences Show less

Planned and developed themes for US. Environmental Protection Agency (EPA) Earth Day Fair eventsWrote web content, social media updates, sustainability reports, and fact sheets on a broad range of topics including green buildings, waste reduction, climate change, energy efficiency, and water conservationCollaborated with graphic designers to art-direct and develop print and online outreach materialsWrote articles for an online newsletter for WaterSense, an EPA program that promotes… Show more Planned and developed themes for US. Environmental Protection Agency (EPA) Earth Day Fair eventsWrote web content, social media updates, sustainability reports, and fact sheets on a broad range of topics including green buildings, waste reduction, climate change, energy efficiency, and water conservationCollaborated with graphic designers to art-direct and develop print and online outreach materialsWrote articles for an online newsletter for WaterSense, an EPA program that promotes water-efficient productsCoordinated efforts to track and respond to inquiries from the general public regarding EPA’s landmark rulemaking effortManaged web content and maintained the contacts database for Natural Gas STAR, EPA’s voluntary methane emissions reduction programWrote content, corresponded with clients, and analyzed data for a comprehensive outreach campaign to increase EPA’s agency-wide waste diversion rate Show less