Sensi.AI’s platform leads the way in healthcare innovation with audio AI that detects and predicts care-related events while also protecting privacy. This technology equips care agencies with insights into the health acuity of seniors, fostering timely interventions and personalized care plans. The impact? A dramatic reduction in hospitalizations, enhanced caregiver-client relationship, and a notable increase in the duration of service – keeping seniors happier and safely at home for longer.

I resigned from my last job to take a career break. In addition to making music, doing community service, and spending time with my family and friends, I loved writing a book, advising founders, mentoring younger talent, and teaching marketing and technology-related topics as a guest lecturer in universities.

Globality is an AI-first B2B startup founded by Joel Hyatt and Lior Delgo who are seasoned entrepreneurs. The company has raised $300+ million from renowned investors.When it comes to optimizing spend for enterprise companies like BT and Santander Bank, GLO, the generative AI-powered bot, optimizes their company’s spend and does the heavy lifting as a highly knowledgeable, incredibly fast-learning, and talented virtual team member, seamlessly integrating intelligence into every step of the buying process.Responsible for leading overall marketing (Demand gen, Corporate Marketing/PR, Product Marketing) since Jan 2023. First few years led product marketing including Go To Market strategy, messaging, and positioning, influencing product strategy and roadmap, and delivering exceptional user experience. - Led x-functional initiatives to accelerate growth and drive an average of $4 Billion spend volume per customer on the platform resulting in 20X revenue growth- Launched bold positioning of GLO, our AI bot, as "The most powerful enterprise savings tool on the planet"- Created a value-driven narrative and launched a modern and high-performing website within 3 weeks- Developed scalable content strategy (such as localized, industry-specific) blending product marketing and thought leadership effectively to make customers the heroes - Hypertargeted Global 2000 brands through strategic channels to ensure marketing spend is optimized- Spoke at the World Procurement Conference on the topic of 'Procurement Innovation with AI' with a thought-provoking pitch- Influenced product strategy on how AI at scale can deliver actionable insights for customers- Delivered operational excellence by optimizing the marketing budget- Led PR with the principle of 'driving awareness that leads to buying' and established Globality as the market leader in autonomous sourcing- Demonstrated how to achieve substantial results by empowering and inspiring teams to do more with less

Automile is a fast-growing Internet of Things (IoT) company disrupting a $30 Billion telematics market and beyond. With a perfect blend of big data, technology, and SaaS, Automile is transforming the lives of field service businesses by making them more productive. Automile has raised $47 Million to date and is backed by industry leaders and renowned VCs including Insight Venture Partners, Jason Lemkin from SaaStr Fund, Salesforce Ventures, Dawn Capital, Point Nine Capital, Niklas Zennström (Skype Founder), Justin Kan (Partner at the seed fund Y Combinator), and Sam Nurmi (Pingdom Founder). Key strategic contributor from Seed to Series B growing the company by 10X in 32 months. Responsible for overall marketing and product marketing strategy:- Led demand generation globally and hacked growth with 100% inbound lead generation in the US doubling down on digital marketing channels that worked and eliminating the ones that didn't via test and experimentation- Managed global (US & EU) budget and optimized cost of acquisition- Built strategy with market research and competitive analysis to accelerate SMB market penetration- Drove sales enablement, content strategy, messaging, and positioning- Influenced product strategy and led GTM plan working closely with dev team

As the head of Product Marketing, was responsible for driving acquisition, retention and up-sell by enabling sales & customer success, creating messaging and positioning strategy, accelerating marketing programs, influencing product strategy and establishing GuideSpark as a thought leader. During my tenure, GuideSpark doubled its customer base and revenue, with more than 600 customers (including 20% of Fortune 500).- Led a team of product marketing leaders - Drove overall content strategy including authoring/creating compelling thought leadership content- Partnered with Sales to drive revenue and customer growth- Evolved positioning, messaging, and product strategy staying close to market trends/customers.- Worked closely with product and engineering to drive great customer experiences- Enabled sales teams with an effective pitch, powerful stories and assets- Grew thought leadership in the market across enterprise companies - Orchestrated and led industry events with enterprise customers such as Southwest Airlines, Johnson Controls, Lionsgate, Ochsner and more.- Voice and face of GuideSpark: Speaker and influencer at external conferences (SHRM, EBN etc.) and webinars.

A mobile evangelist working across all business units at Intuit to drive mobile growth (units & revenue), mobile innovation to delight customers, build a mobile community and deepen our relationship with app store partners - Apple, Google & Amazon. 

Drove Go To Market strategy for Intuit’s mobile apps across the globe & strengthen partner relationships- Evangelized apps (QuickBooks Payroll and Accounting, TurboTax, Quicken, Mint etc.) to App Store partners to secure marketing & strategic opportunities - Worked with mobile product teams to develop ‘best in class’ apps, built a strong go-to-market plan to drive mobile growth, and influenced competitive strategy- Drove product briefings & UI reviews with app store partners

Built a strong & effective mobile community
- Led workshops to bring mobile teams together to get inspired, learn & innovate on several topics such as mobile sensors, augmented reality, mobile analytics, etc.
- Host of a video show 'Art of Mobile' to teach mobile best practices across Intuit. 

End-to-end streamlining from ideation to launch of mobile apps
- Identified gaps and collaborated with cross-functional teams to solve technical as well as process related issues.- Coached mobile teams on product strategy, messaging, best practices and app store guidelines.Innovation CatalystEnabled teams across the organization to apply design thinking by helping them understand deep customer empathy and rapid prototyping with customers to quickly test, learn, fail, iterate, and innovate. Led 'Design for Delight' sessions at the World Economic Forum event attended by Fortune 500 CEOs across the globe.

Responsible for planning and executing several marketing initiatives to maximize revenue for Intuit Online Payroll (previously PayCycle), drive deep competitive analysis and define new product lines for increasing revenue per customer, manage Workers Comp and 401K partners (Hartford, Intego), and maintain exceptional end-to-end customer experience. Leadership RecognitionWon CPA Technology Advisor 40 under 40 award

PayCycle offered small businesses an easy and accurate way to run payroll in the cloud anytime anywhere. Responsible for strategizing, creating, and executing marketing campaigns to drive growth in the small business market. Product manager for new employer services for accountants. Led customer research initiatives including focus groups, usability sessions, quantitative surveys, A/B testing, and PayCycle’s very first advisory council session. - Led the entire product development for the 1099 product and beat the forecasted results two years in a row- Secured PC Magazine Editor’s Choice Award and other accounting publication awards; developed winning reviewer’s guides and worked closely with expert reviewers- Successfully created and strategized the tradeshow plan bringing significantly more qualified leads while spending less money than in past years- Worked with product management on the development of critical product features- Developed and implemented several plans to increase the Payroll for Accounting Professionals business- Positioned PayCycle as category leader for online payroll with deep knowledge of the market- Represented PayCycle in several press briefings and as a speaker in conferences

Marketed RFID solutions to libraries on the West Coast. Developed marketing strategies for growing customer value to promote Bibliotheca products to U.S. libraries. Represented Bibliotheca at American Library conferences to educate prospects about the different RFID products.

- Conducted market analysis and research of all companies providing RFID solutions- Developed business plans on innovative companies for acquisition/partnership