Associate Product Director focused on SEO and SEM customer engagement for the Wayfair Storefront Landing Experiences team.- Responsible for strategic planning and experimentation in the space, as well as cross-team feature orchestration and development. This included ownership of the editorial CMS leveraged by Wayfair and its properties.- Quickly developed quarterly/half-yearly roadmaps and strategic vision through broad collaboration with Storefront teams- Restarted stalled re-platforming effort by organizing teams around a clear business case and narrative- Leveraged technical acumen to increase team engineering and BI capacity when resources were not available* Role was eliminated in restructuring

Product manager for the innovation.nike.com athlete experience. Focused on optimizing the participant funnel, nurturing a community of innovation athletes, and building internal tools to aid in the deployment of new sports research studies. -       Led multiple scrum teams to deliver iOS and web app solutions for internal stakeholders and participant athletes-       Set narrative for business stakeholders and owned the definition and prioritization of long-term roadmap-       Developed short-term initiatives within the program increment planning structure-       Coordinated dependencies between multiple teams to rapidly deliver features to the athlete community -       Managed UX/UI resources

Product leader at Source, a specification platform for manufacturers and designers in the commercial construction industry. - Transformed the company’s approach to product development and implemented tactics that increased velocity, improved efficiency, and (most importantly) optimized burn - Led complete redesign/re-architecture of product and delivered against critical launch milestones with careful scope management and requirements definition- Managed UX/UI resources and coordinated discovery efforts to validate and prioritize feature work.- Built custom KPI reporting capabilities and internal tooling- Developed and executed on a technology roadmap that delivered incremental value to the business. - Managed product team tasked with maintaining the Source catalog and implemented strategies to accelerate growth- Effectively served as BI manager, internal tools developer, data engineer, QA, and UX tester

PM/PO for Kroger Digital and its family of retail consumer applications.- Led strategy for the Cart, Checkout and Post Order mobile experiences that served 2+ million app users - Defined and prioritized work for combined Android/iOS scrum teams in the Post Order domain- Led quarterly OKR planning and related KPI reporting- Successfully managed dependencies and Post Order feature development for the company-wide ship-to-home initiative. Coordinated across multiple, matrixed teams to deliver business critical functionality under tight timelines

Product lead at Circle, a provider of hardware and software products used to manage a child's internet usage.- Managed a small but mighty PM department comprised of hardware and software POs and PMs - Introduced agile principles and tooling (Jira) to the company - Managed business relationship with Netgear and coordinated product development/integration- Led product planning for enterprise engagement with T-Mobile, including the successful launch of T-Mobile’s FamilyMode white label offering- Owned strategy and KPIs for software subscription service. Brought discipline and data to decision-making - Moonlighted as a TPM, tools developer, enterprise account manager, and BI analyst

Creator and developer of GooGooList.com, a web-app for new parents focused on content curation and friend-sourced parenting recommendations. Responsible for all aspects of product strategy, design, engineering, and marketing.

Product leader of Moz Content, a SaaS offering for content strategists and marketers. - Incubated product and secured internal funding to bring it to market- Led product vision, feature planning & definition, roadmap management & prioritization, market research, customer outreach, go-to-market strategy, forecasting, internal communication & advocacy, testing, prototyping, and Quarterly/Yearly/3-Year Planning - Guided development and strategy through the full product life cycle, meeting launch targets with limited resources- Build internal CRM tooling to guide retention efforts and reduce churn - Halved churn and optimized CAC after six months in market - reaching $43k in MRR, $85 ARPU and 50% adoption at target tier

Responsible for the research, planning and the prototyping of new feature concepts as part of the Special Projects group. - Delivered multiple prototypes including: a social influencer tool for local SMBs, keyword suggestion tools, the initial Moz Content prototype, and a full-scale (1.5 billion profile) Google+ crawl to aggregate and analyze social influencers- Served as Product Manager for Moz Research Tools and led cross-team collaboration during the redesign of a core product, Open Site Explorer

Creator and developer of HipDek, a SaaS analytics toolset for publishers. The reporting suite provided actionable insights and alerts to editors who were actively engaged in content creation. Responsible for all aspects of product strategy, design, engineering, marketing and business development.- Took product to market as a one-person design and development shop in 9 months- Onboarded major publishers into beta including Entertainment Weekly and TMZ

Developed SEO and Audience Development campaigns for enterprise content publishers with a specialization in web analytics and technical optimization. Responsible for account management and client relations. Provided training and general consulting along with auditing and reporting services.

- Managed the development of SearchClu, an enterprise SEO crawler and analysis tool utilized by major publishers including Time Inc, TV Guide, The New York Times and Hearst - Led client outreach, user requirement definition, wire-framing, product planning, process management and general strategic planning

Provided SEO, SMM and web analytics consulting services for large publishers.

Advised on SEO and SEM strategy with a focus on analytics. Developed customized deliverables for clients related to website traffic, keyword research, paid activity and organic rankings.

Managed marketing activities on the website including SEO, paid strategy and promotions. Shot and produced streaming video as well as a recurring podcast.

Wearer-of-many-hats marketing role that included including video production, web development, collateral design, SEO and customer outreach.