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Jay Lee is a Growth + Experimentation @ Cloudflare at Cloudflare. Colleagues describe him as "Jay is phenomenal. I had the pleasure of working with Jay for over a year at Microsoft Azure Engineering. During this time, Jay helped the team build a robust experimentation program, from defining short/long term strategies, establishing clear processes/guideline to coaching internal/external stakeholders. Above all, I was impressed with Jay’s ability to work with various groups of audiences, promoting collaborative environments across teams while adhering to data centric decision making. Jay would be a great asset to any team requiring expertise in strategic planning, website optimization and experimentation.", "Jay is as knowledgeable as he is enthusiastic. He makes doing good works fun. He learns things fast, he works hard and he is all about getting everyone on the team trained up. Also, I found his Instagram photos to be amazing but that is not really a work review point, but just very cool. He also knows about (and shares) the very best whiskey on the planet.", and "Jay has a valuable mix of skills—data analytics, UX strategy, and technical know-how. He is my go-to for UX strategy support. He has the ability to quickly hone in on opportunities and improve the overall user experience. Not only does he find these opportunities, but he backs them up with data and finds creative ways to help bring them to life."
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Manager Growth, Self-ServiceCloudflare Apr 2024 - PresentSan Francisco, California, Us -
Manager Product, Martech - ExperimentationCloudflare May 2022 - Apr 2024San Francisco, California, Us -
Manager Product, Web ExperienceCloudflare Jul 2021 - May 2022San Francisco, California, Us -
Program Manager, PersonalizationMicrosoft Jan 2021 - Jun 2021Redmond, Washington, Us -
Program Manager, ExperimentationMicrosoft Jan 2019 - Sep 2020Redmond, Washington, UsI created and led a highly successful experimentation program that resulted in multi-million dollar optimizations across the Azure web experience and acquisition journey. -
Senior Analyst, Online Product AnalyticsA Place For Mom Aug 2018 - Dec 2018New York, Ny, UsAt A Place for Mom, I re-strategized and optimized web and clickstream analytics from the ground up.-Re-strategized tagging strategy and managed vendors to re-deploy all website tracking and tagging within Google Marketing Platform 360 (enterprise level) -Worked cross-functionally with engineering, product and marketing executives to investigate company-wide pain points and create actionable solutions-Deployed and managed tools to capture qualitative data to inform UX and conversion efforts -Providing insights and recommendations for user-centered design-Utilized Google Optimize to create A/B tests and MVT objectives to provide actionable insights-Acted as experimentation SME to provide expertise and insights to test & learn team to inform testing methodology and analyze testing efforts -
Consulting, Digital StrategyConsultant Dec 2016 - Nov 2018CaI help small companies improve their digital presence and conversion funnels.- Work with C-suite and senior executives to develop multi-channel growth marketing strategies- Lead creation and optimization of user acquisition flows and marketing funnels from ads to activation-Implemented tools to gather qualitative and quantitative insights to develop data-driven marketing campaigns- Uncover UX insights and learnings to create recommendations- Audit web analytics data for accuracy and performing ongoing site analysis and keyword research - Provided oversight and guidance on multi-channel attribution strategies to integrate online/offline -marketing campaigns- Designed and executed PPC A/B testing campaigns that resulted in an increase in conversion rate in excess of 300% for a client in online tutoring verticals -
Senior Strategist, T-MobileWunderman Oct 2017 - Jun 2018As a Senior Strategist working on T-Mobile, I created strategies to raise awareness, increase engagement, and to boost incremental ROI for both acquisition and base customers. - Evaluated client objectives against brand promises and audience insights to create effective communication strategies that creates delightful customer experiences and delivers measurable results- Created multichannel, customer-centric strategies and go-to-market plans for campaigns across T-mobile business units- Crafted a/b tests to test segmentation effectiveness and improve email CTR- Planned and developed key messaging and information architecture on acquisition and base campaigns- Acted as an internal SEO and UX strategy resource- Utilized research tools and methodologies (surveys, social listening, sentiment analysis) to synthesize qualitative and quantitative research into key consumer insights and findings to create data-informed recommendations -
User Experience Strategist (Web)Cornerstone Ondemand Jun 2015 - Aug 2016Santa Monica, Ca, UsAt Cornerstone OnDemand, I managed the Web User Experience program and worked cross-functionally with dev teams, and marketing teams to evaluate business needs and to find insights for the corporate website (www.csod.com). - Created and maintained the web UX roadmap - Developed and designated measurement KPIs - Created and managed website tagging and tracking strategy - Evaluated historical performance, identify trends, and areas for improvement- Utilized heuristic evaluations & quantitative data to create better user experience flows- Ensured that the website is in compliance with SEO and usability best practices- Generated wireframes and prototypes of testing concepts- Designed and executed A/B tests and presented the insights and outcomes to the team - Served as an internal consultant for various teams on user behavior, analytics, and optimization- Created and deliver weekly analytical reports and dashboards- Leveraged qualitative and quantitative data to develop hypotheses and experiments for the website -
Online Marketing AnalystLaserfiche Jan 2015 - Jun 2015Long Beach, California, Us- Managed six-figure spend, strategy and execution of SEM campaigns across multiple channels- Worked in cross-functional teams to evaluate lead generation channels and lead quality- Assisted in shaping and developing forward-facing digital marketing strategy and direction - Analyzed web traffic, conversions and user flow reports to deliver dashboards and optimizations- Owned 300+ landing pages, including A/B testing and funnel analysis with CVR avg over 15%- Identified and implemented critical SEO opportunities -
Online Marketing AssociateLaserfiche Oct 2013 - Dec 2014Long Beach, California, Us- Tactical execution of keyword research, ad copy creation and landing page testing- Assist in planning and execution of overall digital strategy- Reduced PPC spend by 30% while maintaining click-through rate- Strategize and execute SEM strategy -
Product Marketing / Product ManagerHarvestcube Apr 2013 - Sep 2013- Acted as a liaison between sales and design teams to ensure marketing materials resonated with segmented audiences and addressable market- Assisted in planning, and implementing pricing and marketing roadmaps- Developed product features and created prototypes for production- QA'd product to ensure batch quality and consistency across shipments- Developed content and messaging to cater to specific audiences - Designed packaging and sizing for most efficient packing for international shipments- Product photography
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Manager, Online Marketing & Business DevelopmentVisual Awards & Gifts Jan 2012 - Jun 2013- Recruited, trained and managed a six member team to conduct research and develop social media campaigns as well as analyze online trends and target demographics. Resulting data was presented to CEO and used to create targeted SEO/ Social Media campaigns- Revamped checkout process and user flow, enabling an increase of purchases by 30+%- Increased user engagement and unique visits by redesigning website layout and infrastructure as well as managing content- Collaborated with website team in China to build efficient databases and construct a search engine friendly website
Jay Lee Education Details
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Uc IrvinePsychology
Frequently Asked Questions about Jay Lee
What company does Jay Lee work for?
Jay Lee works for Cloudflare
What is Jay Lee's role at the current company?
Jay Lee's current role is Growth + Experimentation @ Cloudflare.
What is Jay Lee's email address?
Jay Lee's email address is ja****@****ail.com
What is Jay Lee's direct phone number?
Jay Lee's direct phone number is +171436*****
What schools did Jay Lee attend?
Jay Lee attended Uc Irvine.
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