Jay Lindemann Email and Phone Number
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I'm a senior global brand marketing leader with a career built around elevating global brands, accelerating revenue and driving operational excellence for leading consumer brands, most notably -- Nike. Having lived in and led teams across APAC, Latin America and the U.S., I've gained broad perspective of consumers in multiple geographies, and experience across strategy, brand management, operations, creative leadership. I am also fluent in both English and Mandarin Chinese.I enjoy leading people, developing diverse, cross-functional teams and leading complex initiatives across multiple countries and regions.I welcome you to connect here or via email: jaylindy3@gmail.com.
Sibeiho
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Marketing Strategy ConsultantAllmax Consultancy Jun 2020 - PresentProviding strategic marketing guidance with various partners including: -H&M-SiBeiHo-CMD Agency-Picky Agency-Timberland, a VF Company
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ConsultantSibeiho Jun 2020 - PresentPortland, Oregon, United StatesSupporting small, local start-up in multiple capacities: trade shows/markets, content creation, sales calls, recruitment.
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Marketing Strategy ConsultantH&M Jun 2023 - Aug 2023Stockholm County, SwedenProviding global brand repositioning strategy and methodology including brand narrative & hierarchy to drive both brand and biz. -
Director Of StrategyCmd Jan 2022 - Jul 2022Portland, Oregon Metropolitan AreaLed a team of Sr Strategists and Insights Analysts across the portfolio of clients including Intel, Microsoft, Jeld-Wen, JP Morgan Chase. Actively managed the strategic development across B2B and B2C for both existing clients as well as winning new business for the agency. -
Consultant To The CmoTimberland, A Vf Company Jun 2020 - Sep 2021Providing the CMO with strategic direction on managing go-to-market and brand planning processes. -
Sr. Director, Strategic Brand Planning & Operations, North America Brand MarketingNike Nov 2016 - Jun 2020Portland, Oregon Metropolitan AreaRecruited to craft a strategy to revitalize the Nike brand, business and consumer perception in North America. Built a holistic, consumer-centric brand voice, including a new marketing model, digital offense and city focus, leading a team of seven direct reports. 🗹 Led a reorganization of a 60+ member brand strategy, planning and operations team. Outlined and executed on a new vision and brand strategy that shifted the team from a vertical category to horizontal (seasonal) focus and led to notable business results. -
Director, Strategic Brand Planning - Global Brand MarketingNike May 2015 - Nov 2016Portland, Oregon Metropolitan AreaReturned to the states, taking on a global role driving integration of brand strategies across the organization. Created and introduced new tools and processes designed to build strong partnerships between brand marketing leaders across all geographies.🗹 Served as a key advisor and Chief of Staff through an corporate transition, translating the CMO’s vision into a narrative that galvanized the global organization.
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Director Of Brand Planning & Operations, Greater ChinaNike Jan 2011 - May 2015Shanghai, ChinaReturned to China to re-position Nike as a sports brand and inspire the next generation to see the value of sport. Oversaw operational aspects of marketing campaign development across China, Taiwan and Hong Kong. Led a team focused on creative and retail. Promoted in 2012 and helped shape, drive and operationalize a bold strategic vision in the rapidly evolving China marketplace. 🗹 Developed and deployed an entirely new marketing game plan process that changed the way Nike’s brand and category voice was delivered to consumers and led notable revenue growth.🗹 Led the creation and execution of “Festival of Sport,” an immersive experience featuring 100+ premiere athletes that introduced sports to emerging youth athletes.
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Brand Manager, Cross-Category Brand / Emerging Markets Brand MarketingNike 2009 - 2011Shanghai, ChinaShifted into a global brand leadership role within a new business unit, Emerging Markets, which represented 56 countries and nearly 3 billion people. Partnered with Sports Marketing teams to customize brand planning specific to each market. 🗹 Led development and execution of marketing strategies that elevated Nike’s brand presence at World Cup 2010 and the Cricket World Cup.🗹 Gained deep understanding of multinational marketing. Mined consumer insights and forged powerful internal partnerships to further impact across each geography represented.
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Strategic Brand Planning & Category Brand Manager, ApacNike 2005 - 2009Portland, Oregon Metropolitan AreaHeld progressive roles in brand planning & operations and category leadership for Nike’s APAC business. Rebuilt the Athletic Training category for APAC. Also, developed and executed the cross-category ’08 Beijing Olympics “Preparation” campaign, featuring LeBron James, Roger Federer, Liu Xiang, Manny Pacquiao and others.
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Strategic Accounts Manager (Retail Brand), North America Brand MarketingNike 2003 - 2005Portland, Oregon Metropolitan AreaForged strategic partnerships with Macy’s and Nordstrom that led to the first-ever Nike Women’s Marathon in San Francisco, and additional brand opportunities at the 2004 Olympics.
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Director Of MarketingQuest Sports 1999 - 2002Shanghai, ChinaBuilt out the entire marketing function for what was then a startup. Gained early career expertise in brand strategy, positioning, go-to-market strategy, partnership marketing and global leadership. Played a pivotal role in Quest becoming the largest sports retailer in China.
Jay Lindemann Skills
Jay Lindemann Education Details
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Mandarin Chinese -
Bachelor Of Science - Bs
Frequently Asked Questions about Jay Lindemann
What company does Jay Lindemann work for?
Jay Lindemann works for Sibeiho
What is Jay Lindemann's role at the current company?
Jay Lindemann's current role is Global Marketing Leader | Brand Strategist | Planning & Operations | Driving Brand & Revenue Growth for Iconic Consumer Brands.
What is Jay Lindemann's email address?
Jay Lindemann's email address is jl****@****ncy.com
What is Jay Lindemann's direct phone number?
Jay Lindemann's direct phone number is +197133*****
What schools did Jay Lindemann attend?
Jay Lindemann attended Shanghai International Studies University, Willamette University.
What skills is Jay Lindemann known for?
Jay Lindemann has skills like Brand Management, Sports Marketing, Strategic Planning, Marketing Strategy, Merchandising, Leadership, Business Strategy, Management, Global Marketing, Retail, Footwear, Brand Development.
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