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Professional Expertise• Launch marketing strategies • Marketing communications • Management training • Global promotions and programs Jay has been involved in technology marketing for over 20 years. He is the former CEO of Promo Magazine’s #1 Technology Promotion Agency (Creative Source International) and current CEO of Stratus Global Partners, a leading launch marketing firm with operations and clients on three continents. His experience encompasses virtually every marketing discipline, including strategic planning, market and sales development, product marketing, channel marketing, marketing communications and promotion. Jay has developed national and worldwide programs and defined marketing best practices for a diverse group of technology companies, including Hewlett-Packard, IBM, Microsoft, Philips, Iomega, Fujitsu-Siemens and Compaq. He is also a published author and nationally recognized expert and public speaker on tech product launches. Before moving into technology, Jay worked extensively in the food and packaged goods industries with companies such as Clorox, J.R. Simplot, Golden Grain, Dole and Ekco Housewares. He is also the current adjunct professor of marketing and advisor for the Boise State University National Student Advertising Competition (NSAC) team.Specialties: Tech product launch marketing (strategies and tactics)Channel programs and promotionsInternational marketing programsMarketing communicationsManagement training
Stratus Launch Marketing
View- Website:
- stratusmarketing.com
- Employees:
- 12
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President And CeoStratus Launch MarketingBoise, Id, Us -
President/CeoStratus Launch Marketing Feb 2001 - PresentBoise, Idaho, UsMarketing Services for High Tech Companies. Strategic Planning, Channel and End User Program Development, Marketing Communications and Contract Marketing Personnel Deployment. National and international clients include HP, Microsoft, Philips, and Intel. Offices in NA and Europe. -
Adjunct Professor Of MarketingBoise State University Aug 2001 - Mar 2012Boise, Id, UsAdvisor for the Boise State University National Student Advertising Competition team -
PresidentStratus Global Partners 2001 - 2009Spearheaded start-up functions for firm and developed strong global client base consisting of such accounts as Hewlett-Packard, Microsoft, Fujitsu-Siemens Computers, Kodak, RePromotion, and SAIC.Chief Executive over marketing, sales, and operations for 11 consecutive years of incremental growth. Leadership for over 50 employees and contractors. Prepare go-to-market plans and administer launch and execution of program development. Head all marketing communications; secure contract personnel for sales and marketing operational support. Recruit and maintain talent bench of 100+ marketing consultants specializing in product, marketing, sales, marcom, and channel management; marketing research; strategic messaging; business intelligence analytics; and solution partner management.• Boosted revenues across 3 business units, including strategic consulting, marketing services, and contract talent, to $5.1M within 6 years.• Developed Stratus Firepower process to launch technology products and services, which has been used to roll out technologies for 50+ companies on 3 continents; process builds comprehensive launch market strategy through:o determining critical user needs and value proposition for product/service;o defining product solutions and identifying gaps that needed to be filled;o completing market segmentation and mapping adoption process and sales cycle to optimal channels;o developing integrated, solution-based program to engage channel partners and users;o managing product lifecycles during launches to achieve profitability; ando tracking and evaluating programs as well as identifying business opportunities.• Generated over $500K in revenue and $4M in follow-on marketing project revenue via development of Firepower.• Created operational model combining 3 business units into unique managed service for launching technologies; provided comprehensive launch platform for companies in US and overseas.
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President/CeoCreative Source International Aug 1997 - Nov 2000Nationally recognized leader in promotional and channel marketing for the High Tech industry
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PresidentCreative Source International (Agency Since Acquired By Aspen Marketing Group) 1987 - 2000Established corporate vision and strategy, focusing in areas that increased shareholder value and set platform for eventual sale to Aspen Marketing Group. Led 80-member team across 5 business units charged with delivering sales increases of more than $2M within 1 year. Directed strategic planning, sales and marketing, account service, creative services, interactive media, operations, finance, and fulfillment. Controlled $12M budget.Developed international business segment that included programs in 30+ countries; opened Creative Source Europe in London. Functioned as CSI Board of Directors member. Headed marketing and sales activities for new division of Aspen Marketing; prepared plan and budget for new division and surpassed $4M in new business goals 2 months ahead of schedule. Led team accountable for providing due diligence support that led to purchase by Aspen Marketing Group.• Drove agency from $250K in billings to more than $15M annually, achieving consistent net revenues at 18% to 24%; tripled contribution in billings within 1 year.• Realized 80% client retention rate for 2 consecutive years; increased personnel and broadened responsibilities in strategic planning to boost sales from $3M to $15M.• Propelled company to become leader in technology product promotion and achieve more than 280% growth within 3-year period; achieved nationwide status as #11 agency per Promo Magazine; earned recognition as “The High Priests of High Tech Marketing” in July 2000 issue.• Generated more than $40M in combined billings through leading business development functions that secured major domestic and international clients, including Hewlett-Packard, IBM, Intel, Microsoft, Compaq, Lucent, Kodak, Seagate Technology, Canon, Saga Software, In Focus Systems, and Xerox.• Produced over 30 new business presentations within 90 days for Kodak, Apple, Earthlink, Nvidia, Handspring, Avnet, National Instruments, Tivoli, and US Robotics.
Jay Longwell Skills
Jay Longwell Education Details
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University Of Alaska AnchorageAnd Related Programs -
University Of Alaska AnchorageAnd Related Programs
Frequently Asked Questions about Jay Longwell
What company does Jay Longwell work for?
Jay Longwell works for Stratus Launch Marketing
What is Jay Longwell's role at the current company?
Jay Longwell's current role is President and CEO.
What is Jay Longwell's email address?
Jay Longwell's email address is ja****@****ail.com
What is Jay Longwell's direct phone number?
Jay Longwell's direct phone number is +120842*****
What schools did Jay Longwell attend?
Jay Longwell attended University Of Alaska Anchorage, University Of Alaska Anchorage.
What are some of Jay Longwell's interests?
Jay Longwell has interest in Guitar, Skiing, Economic Empowerment, Politics, Education, Science And Technology, Audio And Video Recording, Golf, Travel, Arts And Culture.
What skills is Jay Longwell known for?
Jay Longwell has skills like Marketing Communications, Marketing Strategy, Strategy, Marketing, Advertising, Product Marketing, Start Ups, Social Media Marketing, Strategic Planning, Management, Business Development, Public Relations.
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