Marketing strategy consultancy led by two senior-level marketing executives with very different backgrounds, one coming from the start-up world, and one from the world of corporate CPGs.

• Director of Marketing, Pepsi Brand 2015• Senior Marketing Manager, Foodservice Innovation 2013-2015• Marketing Manager, Shopper Marketing 2012-2013• Associate Marketing Manager, Sierra Mist Brand 2011-2012Led the innovation agenda for the Pepsi brand, developing a strategy to build a multi-year innovation pipeline that was grounded in consumer insights and delivered on the key strategic imperatives of the brand. Influenced the Pepsi insights learning agenda to field qualitative and quantitative research to understand consumer preferences and validate innovation concepts. Managed the product development relationship for PepsiCo Beverages’ largest Foodservice customer; launched six fountain flavors and a new beverage platform that drove incremental incidence. Developed a portfolio-wide beverage marketing plan for a key retail account that drove incremental volume and built brand equity; customer volume trend outpaced the market trend by 2pts. Managed digital and social media activation for Sierra Mist; grew fan base by 213% to surpass 1MM fan mark and delivered 35MM impression in four weeks through blogger outreach.

• Planner, Men’s Designer 2008-2009• Associate Planner, Girls 7-16 2007-2008• Senior Assistant Buyer, Men’s Basics 2006-2007• Assistant Buyer, Men’s Tailored Clothing 2005-2006Developed plans for a $33M annual business. Managed inventory levels to plan through negotiation of order cancellations, vendor returns on slow selling products, and vendor assisted markdowns. Drove girls’ premium denim classification to achieve a 40% increase in sales on only 22% increase in stock; resulted in classification growth from $400K to a $2M annual business. Delivered a 9% increase from the previous year for the fall 2008 back-to-school sale event by identifying trends in the market and partnering with vendors to expedite shipping. Analyzed sales, stocks and markdown performance to proactively address changing business trends.