Hi, I'm Jason White, a Center of Excellence, creative thinker, and curious explorer. With over two decades of experience in SEO and leadership, I’ve honed my craft to solve complex marketing challenges by aligning strategies with business goals, developing innovative tools, and leveraging data in unique ways.While the market calls what I do Search Engine Optimization, I see it as much more—building capacity, elevating brands, and empowering people with knowledge. My approach moves beyond marketing for consumption; I focus on campaigns that contribute to the greater good. I believe in proactive strategies, seamless channel integration, and making marginal gains that compound into significant results.Over my career, I’ve had the unique opportunity to work with brands as part of the internal team and supporting from the agency side - leading teams to transform declining SEO channels into thriving revenue streams. At PMG, I reversed five years of negative ROI, driving $6.2M in SEO revenue growth. I was a key member of the digital transformation efforts at Hertz Global, rebuilding SEO operations and launching content marketing strategies which resulted in a 135% increase in revenue despite a 15% budget cut. Throughout my leadership roles, I’ve consistently developed scalable processes and strategies which have enabled positive ROI and employee retention. These results have led to industry recognition, content marketing awards, and groundbreaking success in eCommerce demand development.Beyond the office, I’ve raced bicycles in 34 states over the last 22 years, and that passion for cycling has shaped me as a person and professional. I'm active with my PTO and love humor, burritos, BBQ, and growing plants indoors and out.
Listed skills include Seo, Online Advertising, Keyword Research, Social Media Marketing, and 46 others.