Jay Makwana Email & Phone Number

Winnipeg, Mb, Ca

Winnipeg, Canada Area

Largest School Division in Winnipeg, having 78 K-12 schools and 29,593 students • As a technology enthusiast, I excel in building and managing WSD's online reputation. • Expert in content creation and curation, social media management, video production, and public relations.• Passionate about delivering an informative and engaging digital experience to all audiences• Inspire students and create a sense of curiosity that ignites their passion for continued learning.• Analyze… Show more Largest School Division in Winnipeg, having 78 K-12 schools and 29,593 students • As a technology enthusiast, I excel in building and managing WSD's online reputation. • Expert in content creation and curation, social media management, video production, and public relations.• Passionate about delivering an informative and engaging digital experience to all audiences• Inspire students and create a sense of curiosity that ignites their passion for continued learning.• Analyze customer experience data and monitor global education trends to identify areas for improvement.• Lead cross-functional teams in implementing new digital solutions and ensuring customers' digital experience is filled with knowledge.• Strive to exceed brand and customer needs while consistently improving performance metrics. Show less

Toronto, Canada Area

Leading Private Career college with over 100 courses and professional certifications• Managed marketing activities for 4 centers in the Greater Toronto Area, generating leads for student recruitment• Brand building through offline marketing initiatives like radio ads, Canada Post flyers, and attending job fairs and events. Prepare and manage marketing budget for all campaigns.• Social Media & Community Management: Promoted the brand by establishing social media presence. Worked with… Show more Leading Private Career college with over 100 courses and professional certifications• Managed marketing activities for 4 centers in the Greater Toronto Area, generating leads for student recruitment• Brand building through offline marketing initiatives like radio ads, Canada Post flyers, and attending job fairs and events. Prepare and manage marketing budget for all campaigns.• Social Media & Community Management: Promoted the brand by establishing social media presence. Worked with an advertising agency to create lead-generating Google ads.• Copywriting & Content Development: Developed SEO plan, created and optimized content for the new college website on CMS platform. (WordPress) • Prepared and generated Management Information System (MIS) reports for leadership, indicating productivity and progress against targetsSuccesses include:• Lead Generation through online marketing: Generated 35% more leads in 2016 using online and offline marketing efforts. Thus, monthly enrolments were also up by 20%. • PPC Advertising: Consistently increased click-through rates and ROI on PPC advertising, driving improvements up to 110% over prior results. Show less

Toronto, Canada Area

Completed a Career Edge paid internship to gain practical work experience in Digital Marketing. • Devised digital strategies and conversion tools for real estate agents in Canada and the US, intended for online lead capture and the automation of real estate business administration.• Built strong relationships with clients through technical and marketing support, including telephone, email, live chat and one-on-one consultation sessions.• Continuously improved the content and design… Show more Completed a Career Edge paid internship to gain practical work experience in Digital Marketing. • Devised digital strategies and conversion tools for real estate agents in Canada and the US, intended for online lead capture and the automation of real estate business administration.• Built strong relationships with clients through technical and marketing support, including telephone, email, live chat and one-on-one consultation sessions.• Continuously improved the content and design of websites to further enhance the user experience and ensure adherence to best SEO practices.• Optimized digital campaigns on Google and Facebook within a specified budget, geo-targeted areas and audience profiles• Leveraged Web Analytics tools to track, measure, evaluate and report on Campaign performanceSuccesses include:• Optimized PPC campaigns on Google Adwords through keyword research, best bidding practices, improving landing pages to generate more conversions and better quality of leads Show less

Muscat, Oman

• Business Development - Grew Print + digital advertising sales revenue through direct and internal sales channels by monitoring marketplace, competition and developing sales strategies from the acquired competitive intelligence. Developed innovative initiatives that propelled sales. • Promoting Multi-Media campaigns - Increased sales team and customer confidence in products by testing and improving marketing campaigns for clients using controlled tracking of digital display ads, print ad… Show more • Business Development - Grew Print + digital advertising sales revenue through direct and internal sales channels by monitoring marketplace, competition and developing sales strategies from the acquired competitive intelligence. Developed innovative initiatives that propelled sales. • Promoting Multi-Media campaigns - Increased sales team and customer confidence in products by testing and improving marketing campaigns for clients using controlled tracking of digital display ads, print ad and contest using social media. • Marketing of New Digital products - launched 'Breaking news'​ using Whatsapp + social media and special FIFA micro-site with Video content on our website. Generated revenue of 93,600 $ from OMANTEL sponsorship for both new initiatives.• Digital Marketing - Focused on marketing of the newspaper website and generated revenues through banner advertisements of local and International clients. Google Analytics data was extensively used to highlight strengths of our website. • New Magazines launched - Led marketing launch of 3 new products. Identified opportunities, researched new product possibilities, collaborated with designing, editorial, sales team and build additional revenues. • Newspaper Redesigning and Marketing - Developed modular rate card for Times of Oman and Al Shabiba on the basis of a special training session conducted by Mr. Len Kubas, Kubas consultants, Toronto post re-launch & redesigning in new trimmed size in April 2011. • Social campaigns for Ministries and Government clients - Actively promoted 'Child nutrition Campaign'​ for Ministry of Health, Oman & Unicef through a series of articles + awareness ads in our publications. Worked with Government of Oman's tourism development authority OMRAN to promote and generate excitement for Muscat Asian Beach games Show less

• Sales : responsible for business development and growth. • Agency and Client servicing : Handling and taking care of big agencies and clients including United Media Service, OHI, NPA, Saud Bahwan etc for all their printing requirements like Monthly magazines, Brochures, Annual reports, Annual publications, calendars, etc. • Estimation & quotation : Price estimation and finalization of prices for every different job depending upon finishing processes like spot UV, lamination… Show more • Sales : responsible for business development and growth. • Agency and Client servicing : Handling and taking care of big agencies and clients including United Media Service, OHI, NPA, Saud Bahwan etc for all their printing requirements like Monthly magazines, Brochures, Annual reports, Annual publications, calendars, etc. • Estimation & quotation : Price estimation and finalization of prices for every different job depending upon finishing processes like spot UV, lamination, die cutting, foiling, embossing etc. • Recovery : responsible for recovering the outstanding dues within the specified credit period. Show less

• In-depth Analysis of MIS to identify strengths and weakness of marketing department of 5 editions Bhopal, Indore, Gwalior, Raipur and Bilaspur. • Administering special projects and top priority assignments like new Life-style magazine, advertisement campaigns, marketing presentations etc • Planning and Execution of various Marketing events across 5 editions of Madhya Pradesh and Chattisgarh. • Formulating strategies for increasing circulation and readership in districts where… Show more • In-depth Analysis of MIS to identify strengths and weakness of marketing department of 5 editions Bhopal, Indore, Gwalior, Raipur and Bilaspur. • Administering special projects and top priority assignments like new Life-style magazine, advertisement campaigns, marketing presentations etc • Planning and Execution of various Marketing events across 5 editions of Madhya Pradesh and Chattisgarh. • Formulating strategies for increasing circulation and readership in districts where the competitor is more active and stronger.• Identifying key advertisers and agencies and ensuring healthy and cordial relations in order to procure more business from them. Show less

Management Of Ebusiness / Ecommerce, Digital Marketing, A

Understand the key concepts, strategies, and trends behind the extraordinary rise of e-commerce and its impact on both, our professional.

Mba, Marketing

Activities and Societies: Projects, Case studies, group discussions and book reading.

B.Com, Banking And Finance, Cost And Works Accountancy

Intermediate School

Activities and Societies: Elocution, Sports like Table Tennis, Football and Basket Ball, Charity fundraisers etc

Business Edge, Leadership And Communication