• Administer Zapier zaps integrating to: CRMs (Litify, SmartAdvoate, Insightly), marketing agencies, platforms (advertising, call tracking, social and electronic signature - eSignature), webforms, and chats• Administer call tracking including in/out porting and call center call flow• Administer legal intake script for intake service and work management system• Customize and administer CRM for agency tracking of multiple clients’ leads

• Conduct routine and ad hoc performance analysis and reports• Manage lead qualification and intake/call center team• Managed transition to new CRM including ongoing customization• Administer API connections, call tracking, PPC/SEM, CRM and chat

Analyze, provide insights and publish analytics / metrics for an enterprise collection of 22 websites in 9 languages in addition to website updates.• Create quarterly and as-needed reports to support business strategy, design decisions and to optimize website performance. Improved accuracy and reduced lead-time by 65% (17 days).• Performed SWOT analysis of competitors’ websites. Recommended improvements to Fluor's.• Troubleshoot and test websites and analytics. Edit website content.• Monitor, forward and report website generated sales leads.• Helped innovate, develop and publish six new homepages for targeted industries.

Managed, analyzed and influenced strategy for websites and applications (apps) for corporate marketing and business divisions. • Turned around (project managed) corporate website launch mired in delays • Created effective processes by collaborating with technical and creative contractors. • Enhanced company’s intranet functionality and visitors’ experiences by researching, evaluating, and implementing 1st mobile application (app) and 1st social site. • Forged partnership between Marketing and IT, contributing to department’s success in digital branding. Responsible for translation of corporate website into 5 languages. • Reviewed company and customer (distributors / re-sellers) websites, advising on strategy, keyword targeting, and improving SEO and lead generation.

Generated leads that converted to sales in 3 new industries and 4 new geographies, including the client’s 1st multi-national customer. Earned largest RFQs in client’s history from Time Warner Cable, Foot Locker, KIK Custom Products, The Federal Reserve, and Starbucks. • Provided clients with lead generation, marketing collateral, content marketing, email campaigns, webinars, PR, sales and Internet marketing. • Earned 1 - 2 sales leads weekly by conducting research, crafting strategy, writing content, creating and executing search engine optimization (SEO) and PPC campaigns, soliciting testimonials, and working with the designer. • Advised on company name and domain. Earned 1st or 2nd page ranking in search engine results for 11 keyword phrases and 1st position on most important keyword phrase. • Conceived, researched, wrote and placed 2 promotional articles (content marketing), earning inclusion into client’s target market newsletter and receiving placement on home page of industry news e-journal.

• Served as Project Manager, implementing 3 business conversions (INA, SKF and Rockwell) to new warehouse management system (WMS - RedPrairie), and supporting 2 projects that surpassed previous productivity within 1 month. • Saved $516K by managing team of 5, implementing Lean, improved processes, reducing waste, and changing company culture.

• Researched, qualified and managed relationships with 3rd party suppliers, collaborating with translation companies, qualitative researchers, web site testers, web designers, and recruiters.• Managed Help Desk, Development Testing Team and Business Analyst, coaching staff on desired performance levels and customer satisfaction.• Assisted with business development as part of Executive Team by participating in feasibility studies.

• Supported launch of most successful, North American, industrial power transmission web site PTplace.com by creating web site content and leading web design / user interface (UI) team.• Implemented new features and improved online sales by converting web site administrators' and marketing needs into functionality requirements for developers.