James Joseph Email & Phone Number

Boston, Ma, Us

Boston, Ma, Us

Boston, Ma, Us

• Department Leadershipo Developing, training, mentoring Digital Advertising teamo Expanding department’s offeringso Overseeing data science, analytics offeringso Producing data-backed strategy, overseeing executiono Research and development• Strategic overview of goals and objectiveo Real-world success metrics i.e. not just ‘sold X units’ but captured highest company market share ever resulting in unprecedented sales growth!• Strategic researcho Target Audience researcho Strategic messaging of key audiences, custom to audience needs and interests• Execution planning including:o Budget planning i.e. optimum budget to achieve goalso Tactical planning i.e. high/mid/low funnel mix, awareness vs direct responseo Channel planning i.e. organic vs paid search, social advertising vs community management, rich media vs nativeo Audience Targeting i.e. demographic analysis, remarketing/retargeting, prospecting, purchase intento Campaign flight planning, seasonality analysis, optimized buys• Measurement planningo Front end data i.e. on-site analytics, tracking and conversion code implementation, remarketing pixels, demographic/audience analysiso Back end data – CRM integration, offline lead and sales tracking and data integration• Reporting and Analysiso Key performance indicators; unit sales, revenue, ROI, share of voice, new customer acquisition, etc.o Campaign and web metrics; campaign impressions and clicks, competitive win rate, search ranking, reach and frequency, new users, on-site engagement

Boston, Ma, Us

• Leveraging 3rd party tools as well as Python and R for predictive modeling and data visualization• Advanced statistical techniques using AI and Machine Learning to create custom attribution models• Marketing Mix Modeling (MMM) providing statistical analysis of marketing performance across all strategies and tactics to allow for revenue maximization against omni-channel data• Omnichannel marketing analysis, forecasting, and insights making ‘Big Data’ understandable and actionable• Fully integrate advertising and analytics platforms, CRM and all other business data• Predictive and prescriptive analytics allowing clients to intelligently optimize future decisions with real-time intelligence• Deep-dive competitive analysis painting a clear picture of the competitive landscape• Fully quantified buyer-journey reporting & visualization• Cohort analysis of most valuable customers, and least, fueling strategic decision making to super charge revenue• Pairing data with UX and UI expertise provides tactical website optimization recommendations, maximizing AOV and LTV for new and existing customers• Custom data visualizations and reporting

New York, Ny, Us

London, Gb

• Planned, managed, and executed paid search campaigns, including but not limited to account setup, strategy development, organization, and management• Responsible for ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions, ad creative, and landing page revisions based on performance history and the client's objectives• Daily use of reporting, analytics, and trend tools, including but not limited to Google Analytics, comScore, and Compete• Audited both assigned client accounts as well as assisted other accounts when needed• Execution and analysis of paid search beta tests and new platforms/vendors• Assisted Client Services team with client communications around paid search knowledge, and recommendations to develop and deliver a clear strategic vision to the client• Forecasted and planned paid search growth, and regularly communicated opportunity with the client

Boston, Ma, Us

Tactical campaign development and optimization including keywords, ad copy and campaign management, landing page identification and/or creation, trafficking creative production, bid strategy execution, and budget management.Execution and evaluation of account maintenance/optimization to determine PPC objectives and goals, and collaborate on a search marketing strategy based upon those objectives while making recommendations for how best meet and exceed client KPI's.Creation of cross-platform paid search strategies including building content, promotions, and more.Integration and analysis of advanced analytics across platforms to track and analyze results to identify and implement account improvements as well as overarching account strategies.

Boston, Us

• Digital marketing consultant providing SEO, PPC, Analytics, and Conversion Rate Optimization• Professional speaking engagements on the topics of online reviews, AdWords, and relevancy in copywriting with our partner; Constant Contact• Built and executed online marketing strategies for a wide range of small and mid-sized businesses• Client-centric approach that focused on repeat and referral based customers and minimal churn; their go-to for digital marketing• Website design and redesign based on clear data with quantifiable improvements• Additional marketing channels included email, content, and social media

Boston, Ma, Us

• Founder of MaidPro’s Advanced Marketing Service, a suite of PPC, SEO and reputation management services• Managed 40+ AdWords accounts concurrently, doubling conversion rates, and increasing click-through rate 8X• Provided online marketing support and training to 130+ franchisees and home office staff, including weekly webinars and 1:1 training for all incoming franchise owners• Provided SEM tools and resources including the online marketing section of the intranet, how-to videos, email tutorials, and 1:1 workshops• Managed MaidPro’s social media properties, building content, managing fan base, establishing, analyzing and reporting on key performance metrics for Facebook, Twitter, Google+, LinkedIn and YouTube• Reduced Facebook cost per Like by 75%, and tripled fan base to 27,000+ through optimized ad copy and strategic use of contests and incentives• Analyzed website performance with Google Analytics and Webmaster Tools (now Search Console), analyzing key metrics, translating them to action items, and working with the web team to increase on-site conversions• Regularly spoke on topics related to online marketing and customer service, including key speaking positions at MaidPro’s 2012 Franchise Convention, and Google Boston’s first Small Advertisers’ Panel• Oversaw the development of iOS and Android apps

Boston, Ma, Us

Online marketing for MaidPro Boston

Redondo Beach, Ca, Us