Jay Marsac

Jay Marsac Email and Phone Number

Head of Partnerships @ World's Greatest
New York, NY, US
Jay Marsac's Location
New York City Metropolitan Area, United States, United States
Jay Marsac's Contact Details
About Jay Marsac

With more than 25 years of experience across the sports and media business, I have held a variety of senior leadership roles responsible for cross platform media and sponsorship sales as well as league partnerships.   I have established a proven track record of leading top producing sales teams, growing revenue & creating collaborative partnerships with both brands and agencies. A collaborative approach to building partnerships and sales, both internally and externally, has helped me develop extensive contacts and relationships across the client, agency and sports communities.Key Skills & Experience Include:- Sponsorship Sales- Integrated Media Sales- Digital Media- Sports Marketing- Solution Selling

Jay Marsac's Current Company Details
World's Greatest

World'S Greatest

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Head of Partnerships
New York, NY, US
Jay Marsac Work Experience Details
  • World'S Greatest
    Head Of Partnerships
    World'S Greatest
    New York, Ny, Us
  • A+E Networks
    Director Of Political Advertising & Sponsorship Sales
    A+E Networks Jan 2020 - Sep 2024
    New York, New York, Us
    - Managed Mid Atlantic territory and grew revenue by +39% - Led strategy and business development within Political category and grew revenue both within and outside Presidential election years.- Developed and cultivated relationships and business with both agency and clients directly.- Worked collaboratively with internal counterparts to lead and cultivate client relationships and outreach both within, and outside territory.
  • A+E Networks
    Vp, Nwsl Partnerships/ Client Strategy & Insights
    A+E Networks Dec 2016 - Dec 2019
    New York, New York, Us
    • Developed marketplace strategy, positioning and pricing for NWSL on heels of a groundbreaking deal which included equity and broadcast rights.• Responsible for leading sponsorship sales from both a media and NWSL league perspective • Collaborated across both internal and external NWSL teams to orchestrate and implement sponsorship sales strategy with production, marketing, PR and digital/social teams• Exceeded budget by +27% in year 1 and drove value proposition through +104% pricing premium over daypart average.• Member of client facing A+E team focused on integrated opportunities and solutions across the A+E portfolio which reach beyond and complement traditional media.
  • World Surf League
    Vp, Global Partnerships
    World Surf League 2014 - 2016
    El Segundo, California, Us
    Responsible for leading global partnership sales across portfolio of WSL properties & assets.• Built sales strategy, process and revenue model for global and regional sales across WSL events, partner activation and media properties.• Created media sales infrastructure and process around Sales Marketing, Account Management, AdOps & Digital Network Sales.• Collaborated across WSL divisions to create new revenue opportunities and manage partner deals.• Grew year over year revenue by 90%.• Responsible for negotiating the single largest deal in pro surfing history.
  • Nbc Sports Group
    Vp, Sponsorship Sales & League Partnerships
    Nbc Sports Group Nov 2012 - Jan 2014
    Stamford , Ct, Us
    Co-Manager of NBC Sports Group sales with national ad sales billings of over $1B. • Developed and executed Sponsorship Sales strategy across breadth of NBCSG portfolio.• Managed strategy and deal process for integrated sponsorship deals in conjunction with league partners.• Oversaw NBC Sports Group league and organizational relationships to drive league partner revenue. • Sales liaison with production and programming in development of sponsorship opportunities around new and original programming.• Sales lead on development and strategy for endemic and non-unit sponsorship sales.
  • Nbc Sports Group
    Vp, Nbc Sports Network & Nhl Network Sales
    Nbc Sports Group May 2011 - Nov 2012
    Stamford , Ct, Us
    Managed national sales team responsible for revenue generation across NBC Sports Network and NHL Network. • Managed group with yearly billing of $140M, exceeding network sales revenue targets.• Led re-launch of NBCSN into national broadcast marketplace.• Increased upfront revenue by 42% in year 1 along with double-digit cpm growth, outpacing the marketplace average.• Adjusted NHL marketplace on heels of new rights deal, significantly outpacing sports marketplace.• Drove average deal size, increasing # of $1M+ deals from 8 to 17 advertisers in first year.• Led transition of sales groups into a single sales organization responsible for both NBCSN and NHLN sales.• Developed non-traditional sales opportunities for endemic community.
  • Nbc Sports Group
    Vp, Universal Sports Sales & Sponsorship
    Nbc Sports Group 2008 - May 2011
    Stamford , Ct, Us
    Developed sales strategy and revenue model to launch Universal Sports into national broadcast marketplace. Led both national broadcast and digital sales teams. • Grew advertising and sponsorship revenue in first two years by 117%.• Developed coordinated strategy across both tv and digital platforms.• Grew overall revenue to over $13M from launch.• Integrated team into NBCU organization and managed transition of all aspects of sales infrastructure and strategy, including launch of new sales system and the transition DR/PP business from 3rd party.
  • Nbc Sports Group
    Director Of Olympic Sales & Sports Sponsorships
    Nbc Sports Group 2002 - 2008
    Stamford , Ct, Us
    Director of national ad sales for 3 Olympic Games (Athens, Torino, Beijing) • Part of 3 person sales team which generated over $800M+ of ad sales and sponsorship revenue within 3 individual Olympic games. • Negotiated, closed and executed multi-million dollar Olympic deals with fortune 50 companies.• Evangelized Olympic opportunity across both agency and client communities.• Internal lead within NBCU to educate larger sales force around Olympic sales positioning, strategy and cross network/platform opportunities.• Covered agency list for NBC Sports sales as well and closed high profile national sponsorship deals including first ever NBC SNF Half Time entitlement with Toyota.
  • Nbc Universal
    Account Executive, Nbc News Sales
    Nbc Universal 2001 - 2002
    New York City, Ny, Us
    Account Executive responsible for national broadcast sales across the portfolio of NBC News properties including NBC Nightly News, Today Show and MSNBC.• Negotiated first ever entitlement of Today Show Concert Series with Toyota.• Covered multiple agencies and negotiated both upfront and scatter business across multiple national broadcast clients.
  • Excite@Home
    Sports Channel Manager
    Excite@Home 1999 - 2001
    Managed Excite.com’s sports & games channels from a sponsorship sales and revenue perspective. • Responsible for developing, advocating and coordinating sales strategy and revenue opportunities in conjunction with production with sales teams.• Served as conduit between site development and sales teams to create unique non-standard revenue opportunities, help drive PVs develop overall strategy around channel
  • Grey Advertising
    Group Director, National Broadcast
    Grey Advertising 1993 - 1999
    Responsible for overseeing national broadcast accounts with yearly spending reaching $120M. • Managed a team of 10 members to provide insight into national broadcast marketplace and create new and unique marketing opportunities to clients.• Negotiated broadcast upfront and scatter deals across network, cable and syndication marketplaces with total spending reaching $120M.

Jay Marsac Skills

Sponsorship Advertising Sales Digital Marketing Sports Marketing Integrated Marketing Advertising Broadcast Sports New Media Sales Digital Media Digital Strategy Television Sponsorship Sales Media Buying Strategic Partnerships Online Advertising Media Planning Marketing Social Media Mobile Marketing Mobile Advertising Social Media Marketing Marketing Strategy Broadcasting

Jay Marsac Education Details

  • Hamilton College
    Hamilton College
    Ba
  • The University Of Edinburgh
    The University Of Edinburgh

Frequently Asked Questions about Jay Marsac

What company does Jay Marsac work for?

Jay Marsac works for World's Greatest

What is Jay Marsac's role at the current company?

Jay Marsac's current role is Head of Partnerships.

What is Jay Marsac's email address?

Jay Marsac's email address is sm****@****epc.com

What is Jay Marsac's direct phone number?

Jay Marsac's direct phone number is +191776*****

What schools did Jay Marsac attend?

Jay Marsac attended Hamilton College, The University Of Edinburgh.

What skills is Jay Marsac known for?

Jay Marsac has skills like Sponsorship, Advertising Sales, Digital Marketing, Sports Marketing, Integrated Marketing, Advertising, Broadcast, Sports, New Media, Sales, Digital Media, Digital Strategy.

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