Jay Marsac Email & Phone Number

New York, Ny, Us

New York, New York, Us

- Managed Mid Atlantic territory and grew revenue by +39% - Led strategy and business development within Political category and grew revenue both within and outside Presidential election years.- Developed and cultivated relationships and business with both agency and clients directly.- Worked collaboratively with internal counterparts to lead and cultivate client relationships and outreach both within, and outside territory.

New York, New York, Us

• Developed marketplace strategy, positioning and pricing for NWSL on heels of a groundbreaking deal which included equity and broadcast rights.• Responsible for leading sponsorship sales from both a media and NWSL league perspective • Collaborated across both internal and external NWSL teams to orchestrate and implement sponsorship sales strategy with production, marketing, PR and digital/social teams• Exceeded budget by +27% in year 1 and drove value proposition through +104% pricing premium over daypart average.• Member of client facing A+E team focused on integrated opportunities and solutions across the A+E portfolio which reach beyond and complement traditional media.

El Segundo, California, Us

Responsible for leading global partnership sales across portfolio of WSL properties & assets.• Built sales strategy, process and revenue model for global and regional sales across WSL events, partner activation and media properties.• Created media sales infrastructure and process around Sales Marketing, Account Management, AdOps & Digital Network Sales.• Collaborated across WSL divisions to create new revenue opportunities and manage partner deals.• Grew year over year revenue by 90%.• Responsible for negotiating the single largest deal in pro surfing history.

Stamford , Ct, Us

Co-Manager of NBC Sports Group sales with national ad sales billings of over $1B. • Developed and executed Sponsorship Sales strategy across breadth of NBCSG portfolio.• Managed strategy and deal process for integrated sponsorship deals in conjunction with league partners.• Oversaw NBC Sports Group league and organizational relationships to drive league partner revenue. • Sales liaison with production and programming in development of sponsorship opportunities around new and original programming.• Sales lead on development and strategy for endemic and non-unit sponsorship sales.

Stamford , Ct, Us

Managed national sales team responsible for revenue generation across NBC Sports Network and NHL Network. • Managed group with yearly billing of $140M, exceeding network sales revenue targets.• Led re-launch of NBCSN into national broadcast marketplace.• Increased upfront revenue by 42% in year 1 along with double-digit cpm growth, outpacing the marketplace average.• Adjusted NHL marketplace on heels of new rights deal, significantly outpacing sports marketplace.• Drove average deal size, increasing # of $1M+ deals from 8 to 17 advertisers in first year.• Led transition of sales groups into a single sales organization responsible for both NBCSN and NHLN sales.• Developed non-traditional sales opportunities for endemic community.

Stamford , Ct, Us

Developed sales strategy and revenue model to launch Universal Sports into national broadcast marketplace. Led both national broadcast and digital sales teams. • Grew advertising and sponsorship revenue in first two years by 117%.• Developed coordinated strategy across both tv and digital platforms.• Grew overall revenue to over $13M from launch.• Integrated team into NBCU organization and managed transition of all aspects of sales infrastructure and strategy, including launch of new sales system and the transition DR/PP business from 3rd party.

Stamford , Ct, Us

Director of national ad sales for 3 Olympic Games (Athens, Torino, Beijing) • Part of 3 person sales team which generated over $800M+ of ad sales and sponsorship revenue within 3 individual Olympic games. • Negotiated, closed and executed multi-million dollar Olympic deals with fortune 50 companies.• Evangelized Olympic opportunity across both agency and client communities.• Internal lead within NBCU to educate larger sales force around Olympic sales positioning, strategy and cross network/platform opportunities.• Covered agency list for NBC Sports sales as well and closed high profile national sponsorship deals including first ever NBC SNF Half Time entitlement with Toyota.

New York City, Ny, Us

Account Executive responsible for national broadcast sales across the portfolio of NBC News properties including NBC Nightly News, Today Show and MSNBC.• Negotiated first ever entitlement of Today Show Concert Series with Toyota.• Covered multiple agencies and negotiated both upfront and scatter business across multiple national broadcast clients.

Managed Excite.com’s sports & games channels from a sponsorship sales and revenue perspective. • Responsible for developing, advocating and coordinating sales strategy and revenue opportunities in conjunction with production with sales teams.• Served as conduit between site development and sales teams to create unique non-standard revenue opportunities, help drive PVs develop overall strategy around channel

Responsible for overseeing national broadcast accounts with yearly spending reaching $120M. • Managed a team of 10 members to provide insight into national broadcast marketplace and create new and unique marketing opportunities to clients.• Negotiated broadcast upfront and scatter deals across network, cable and syndication marketplaces with total spending reaching $120M.

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