Jayme Maxwell Email & Phone Number

San Francisco, California, US

Proleadsoft is a full-service digital marketing agency born in the heart of San Francisco. I partner with the CEO to develop digital marketing strategy, marketing communications, and content marketing for the SEO, web, email and social media channels for the Proleadsoft brand and its clients in the real estate, technology, mergers and acquisitions, and.

Engaged by Beach Break Entertainment to develop marketing strategy and content marketing for SF Bay Area coastal film events. Previously engaged by George Zimmer, legendary entrepreneur and founder of Men's Wearhouse, to inform, develop and implement integrated digital and traditional brand marketing strategies to help grow an innovative online tuxedo and.

Initially engaged on a consulting basis, I was later hired as VP/Marketing in an incredibly innovative environment with a strong sense of collaboration. I helped develop overall marketing strategy, and I also created and executed integrated marketing campaigns that illustrated this revolutionary online suit and tuxedo rental concept's perfect blend of high.

Irvine, CA, US

• BOOT BARN, INC. Irvine, CA 2013 – 2016 Vice President, MarketingRecruited to the nation’s largest western and work wear retailer and category leader based on prior success in driving record levels of market leadership.
• Supported growth from 116 stores in 21 states to 219 stores in 31 states, two ecommerce brands, and six private label brands.
• Delivered increases in same store sales, the bellwether metric of retail performance, 12 of 14 quarters while retail industry was facing challenging economic conditions.
• Generated well into seven figures in incremental sales and profit through direct marketing campaigns.
• Delivered millions of dollars in non-paid impressions via product and logo placements on national high visibility television.
• Expanded loyalty program components, added new members, grew customer database, increased percent of transactions from rewards program members and maintained high levels of reward program transactions.

Phoenix, AZ, US

• UNIVERSITY OF PHOENIX San Francisco, CA 2011 − 2013Vice President, MarketingBrought in to one of the largest universities in the world with close to 200K students and 1M+ alumni based on expertise in retail marketing.
• Oversaw planning and execution of university’s first-ever fully integrated national marketing campaigns, including an enhanced “I Am a Phoenix” campaign.
• Drove double digit increases in levels of interest/consideration, as well as lead conversion.
• Built marketing strategy for launch of Phoenix Career Guidance System, an enhancedstudent online resource, and university’s first integrated online career support and networking portal.

Conshohocken, PA, US

• DAVID’S BRIDAL, INC. Philadelphia, PA 2008 – 2010Vice President, Marketing Hired by category leader with 300+ stores in 120 US, Canada and Puerto Rico, and one of the most-visited websites in its market space as.
• Delivered double-digit same-store sales increase in key high-end category.
• Participated heavily in marketing strategies and launch for popular-priced gowns by Vera Wang, paving the way for appearance of Vera Wang on the “Oprah” show.
• Achieved hundreds of thousands of dollars in media savings annually, drove higher quality/better targeted programming in television buys, also resulting in significant value-added components.

Houston, Texas, US

• THE MEN’S WEARHOUSE, INC. San Francisco, CA 1992 – 2008Senior Vice President of Marketing 2004 – 2008Vice President, Marketing 1999 – 2004Director of Advertising 1992 - 1999Brought in by legendary entrepreneur and.
• Spearheaded repositioning from discount to specialty retailer, and rebranded Zimmer as company CEO, ramping business and enhancing corporate image.
• Drove same-store sales increase in first year, exceeding company’s highest sales goals and contributing to double-digit market share and dominance.
• Established in-house media buying department, saving company seven figures annually.
• Launched three new brands and repositioned three existing brands; launched company's first e-commerce website, as well as email marketing and customer loyalty programs.
• Transitioned Canadian division’s media mix to more efficient, high-impact media including TV, decreasing advertising as percentage of sales; helped company exceed its highest sales goal.