Jayme Maxwell

Jayme Maxwell Email and Phone Number

Content Marketer and Creator With VP/Marketing Experience at Boot Barn, Generation Tux, David's Bridal, University of Phoenix, Men's Wearhouse @ Proleadsoft
Jayme Maxwell's Location
Laguna Beach, California, United States, United States
Jayme Maxwell's Contact Details

Jayme Maxwell work email

Jayme Maxwell personal email

n/a
About Jayme Maxwell

I excel at developing brand marketing programs and content marketing, with a focus on travel, photography, real estate, technology, entertainment, fashion/apparel and beyond. Currently engaged by Proleadsoft, a leading San Francisco-based digital marketing agency, I partner with the CEO and his clients to develop marketing content for the SEO, web, email and social media channels. Recognized for business insight and marketing know-how, I was hired by Men’s Wearhouse and Generation Tux iconic founder, George Zimmer, as well as Boot Barn, University of Phoenix and David's Bridal to take these brands to market leadership. Through creative thinking, business savvy, a pragmatic approach and an engaging interpersonal style, I deliver results.Corporate Growth – Led growth of Men’s Wearhouse from 130 stores with sales of less than $200M to over 1200 stores with sales of more than $2B across 6 brands in US and Canada.Strategic Partnerships and New Product Launches - Launched Vera Wang gowns at David’s Bridal and Moonshine Spirit by Brad Paisley boots and clothing at Boot Barn, expanding customer bases and contributing millions of dollars in sales. Brand Strategy - Re-branded 5 major retail chains and launched 6 brands and sub-brands for some of the nation’s leading retailers. Re-positioned University of Phoenix’s marketing to support its mission-critical careers value proposition and associated online products.Creative Leadership - Developed creative/messaging that drove same-store sales increases YOY at Men’s Wearhouse and Boot Barn; initiated first integrated national campaigns at University of Phoenix.Customer Engagement/Loyalty - Launched / re-branded loyalty programs at Men’s Wearhouse and Boot Barn representing majority of customer transactions, generating millions in incremental sales.Organizational Capability – Built marketing department from ground up at Men’s Wearhouse, including an international in-house media group saving well into seven figures in costs.Additional skills… Broadcast | TV | Radio Copywriting Corporate Identity Creative Direction CRM Direct Marketing Event Marketing Market Research On-Line | Digital Out-of-Home Photography Public Relations Social Media Strategic Partnerships Visual Merchandising

Jayme Maxwell's Current Company Details
Proleadsoft

Proleadsoft

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Content Marketer and Creator With VP/Marketing Experience at Boot Barn, Generation Tux, David's Bridal, University of Phoenix, Men's Wearhouse
Jayme Maxwell Work Experience Details
  • Proleadsoft
    Senior Marketing Communications, Digital Marketing, And Content Marketing Consultant
    Proleadsoft Feb 2022 - Present
    San Francisco, California, Us
    Proleadsoft is a full-service digital marketing agency born in the heart of San Francisco. I partner with the CEO to develop digital marketing strategy, marketing communications, and content marketing for the SEO, web, email and social media channels for the Proleadsoft brand and its clients in the real estate, technology, mergers and acquisitions, and wellness industries.
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  • Jayme Maxwell Consulting
    Brand And Content Marketing Consultant
    Jayme Maxwell Consulting Dec 2016 - Present
    Engaged by Beach Break Entertainment to develop marketing strategy and content marketing for SF Bay Area coastal film events. Previously engaged by George Zimmer, legendary entrepreneur and founder of Men's Wearhouse, to inform, develop and implement integrated digital and traditional brand marketing strategies to help grow an innovative online tuxedo and suit rental concept. Previously engaged by Alliance Connection, a strategic marketing and experiential partnerships agency specializing in resort travel and entertainment, to conceptualize and craft B2B and B2C marketing and sales materials for events, product development, custom productions and strategic partnerships.
  • Generation Tux
    Vice President Marketing
    Generation Tux Jul 2019 - Mar 2020
    Initially engaged on a consulting basis, I was later hired as VP/Marketing in an incredibly innovative environment with a strong sense of collaboration. I helped develop overall marketing strategy, and I also created and executed integrated marketing campaigns that illustrated this revolutionary online suit and tuxedo rental concept's perfect blend of high tech and high touch. Founded by legendary menswear guru, George Zimmer, Generation Tux has transformed the way men dress for life's most special events.
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  • Boot Barn
    Vice President Of Marketing
    Boot Barn Jul 2013 - Dec 2016
    Irvine, Ca, Us
    BOOT BARN, INC. Irvine, CA 2013 – 2016 Vice President, MarketingRecruited to the nation’s largest western and work wear retailer and category leader based on prior success in driving record levels of market leadership at Men’s Wearhouse to navigate the rapid and explosive expansion of Boot Barn after infusion of PE capital. Managed overall marketing/branding/creative efforts. Led multi-million-dollar budget and team of ten, along with four external agencies. Oversaw planning, execution and evaluating of all marketing, branding, and creative. Added fresh perspectives and initiatives to marketing, and developed targeted social media campaigns. Developed and directed strategic partnerships and endorsements, leveraging cultural icons and high visibility media/TV relationship.Impact highlights included…• Supported growth from 116 stores in 21 states to 219 stores in 31 states, two ecommerce brands, and six private label brands. • Delivered increases in same store sales, the bellwether metric of retail performance, 12 of 14 quarters while retail industry was facing challenging economic conditions.• Generated well into seven figures in incremental sales and profit through direct marketing campaigns. • Delivered millions of dollars in non-paid impressions via product and logo placements on national high visibility television.• Expanded loyalty program components, added new members, grew customer database, increased percent of transactions from rewards program members and maintained high levels of reward program transactions.• Developed new private label collection of boots, clothing and accessories.• Initiated television as a medium for the first time and significantly expanded use of social media, including Snapchat, Facebook, and others.
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  • University Of Phoenix
    Vice President, Marketing, Education To Careers
    University Of Phoenix Jun 2011 - Jul 2013
    Phoenix, Az, Us
    UNIVERSITY OF PHOENIX San Francisco, CA 2011 − 2013Vice President, MarketingBrought in to one of the largest universities in the world with close to 200K students and 1M+ alumni based on expertise in retail marketing to drive student growth in both online and physical campuses in the face of declining enrollment and sea changes in education space. Led cross-functional teams and administered multi-million-dollar budget. Initiated and executed integrated marketing strategies and campaigns using traditional and digital media. Collaborated with PR, advertising, media buying and user experience agencies. Drove industry-segmented marketing targeting healthcare, technology, corporate, and military.Impact highlights included...• Oversaw planning and execution of university’s first-ever fully integrated national marketing campaigns, including an enhanced “I Am a Phoenix” campaign.• Drove double digit increases in levels of interest/consideration, as well as lead conversion. • Built marketing strategy for launch of Phoenix Career Guidance System, an enhancedstudent online resource, and university’s first integrated online career support and networking portal.
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  • David'S Bridal
    Vp/Marketing
    David'S Bridal Feb 2009 - Sep 2010
    Conshohocken, Pa, Us
    DAVID’S BRIDAL, INC. Philadelphia, PA 2008 – 2010Vice President, Marketing Hired by category leader with 300+ stores in 120 US, Canada and Puerto Rico, and one of the most-visited websites in its market space as consultant after collaborating with company while at Men’s Wearhouse. Joined full-time to oversee all marketing. Managed budget in the tens of millions of dollars and in-house department of dozens of marketing professionals, as well as external public relations and media buying firms in New York. Served as marketing lead on cross-functional, executive corporate operating committee. Developed marketing plans and brand positioning. Supported strategic partnerships with over 1000 partners. Spearheaded new marketing programs targeting lucrative mid- to upper-tier customers. Impact highlights included…• Delivered double-digit same-store sales increase in key high-end category.• Participated heavily in marketing strategies and launch for popular-priced gowns by Vera Wang, paving the way for appearance of Vera Wang on the “Oprah” show.• Achieved hundreds of thousands of dollars in media savings annually, drove higher quality/better targeted programming in television buys, also resulting in significant value-added components.
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  • Men'S Wearhouse
    Senior Vice President/Marketing & Chief Advertising/Creative Officer
    Men'S Wearhouse Apr 1992 - Jan 2008
    Houston, Texas, Us
    THE MEN’S WEARHOUSE, INC. San Francisco, CA 1992 – 2008Senior Vice President of Marketing 2004 – 2008Vice President, Marketing 1999 – 2004Director of Advertising 1992 - 1999Brought in by legendary entrepreneur and company founder George Zimmer to what is now an international, $2B company as sole marketing resource in company’s earliest days to build a more complete and professional internal marketing capability while vastly expanding customer base. Managed strategic planning and execution of high eight-figure budget. Led full-service marketing department of dozens of resources, including in-house, international media group placing tens of millions of dollars in media. Oversaw all creative, branding, development and execution of integrated media, investor relations/internal communication and co-marketing partnerships.Impact highlights included…• Spearheaded repositioning from discount to specialty retailer, and rebranded Zimmer as company CEO, ramping business and enhancing corporate image.• Drove same-store sales increase in first year, exceeding company’s highest sales goals and contributing to double-digit market share and dominance. • Established in-house media buying department, saving company seven figures annually.• Launched three new brands and repositioned three existing brands; launched company's first e-commerce website, as well as email marketing and customer loyalty programs.• Transitioned Canadian division’s media mix to more efficient, high-impact media including TV, decreasing advertising as percentage of sales; helped company exceed its highest sales goal.
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Jayme Maxwell Skills

Integrated Marketing Advertising Direct Marketing Marketing Social Media Creative Direction Leadership Crm Strategy Strategic Partnerships Marketing Strategy Management E Commerce Strategic Planning Sales Market Research Retail Social Networking Copywriting Public Relations B2b Cross Functional Team Leadership Digital Strategy Event Planning Brand Development Digital Marketing Market Planning Program Management Media Planning Budgets Positioning Research Time Management Budgeting Customer Relationship Management Social Media Marketing

Jayme Maxwell Education Details

  • University Of Tennessee, Knoxville
    University Of Tennessee, Knoxville
    Advertising

Frequently Asked Questions about Jayme Maxwell

What company does Jayme Maxwell work for?

Jayme Maxwell works for Proleadsoft

What is Jayme Maxwell's role at the current company?

Jayme Maxwell's current role is Content Marketer and Creator With VP/Marketing Experience at Boot Barn, Generation Tux, David's Bridal, University of Phoenix, Men's Wearhouse.

What is Jayme Maxwell's email address?

Jayme Maxwell's email address is jm****@****arn.com

What is Jayme Maxwell's direct phone number?

Jayme Maxwell's direct phone number is +194945*****

What schools did Jayme Maxwell attend?

Jayme Maxwell attended University Of Tennessee, Knoxville.

What skills is Jayme Maxwell known for?

Jayme Maxwell has skills like Integrated Marketing, Advertising, Direct Marketing, Marketing, Social Media, Creative Direction, Leadership, Crm, Strategy, Strategic Partnerships, Marketing Strategy, Management.

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