I managed digital content for Wake Forest School of Medicine, one of the top medical schools in the U.S. Prior to my involvement, the school had no social media presence. I crafted a social strategy aligned with our clinical partners, Atrium Health and Advocate Health's goals, focusing on enhancing the school’s national reputation and built the online excitement with the announcement of the school's second location in Charlotte, North Carolina. Each year, thousands apply, but only 120 are admitted, making reputation management crucial in drawing top-tier applicants. I implemented a multi-platform strategy, tailoring content to specific audiences. On Instagram, for example, our focus was on future and current students, inspiring the next generation of physician leaders. During this time I led faculty and alumni social media trainings, organized student takeovers and ambassador programs and positioned the school as a place where thought-leaders thrive growing our reputation in new markets across the southeast and midwest. One student engagement comment stood out: 'I love seeing your page highlight and celebrate the student body and show how we, as students, can be multi-dimensional people with various interests encouraged.'What sets me apart is I wasn't just a social media manager, I managed digital content including email and web content and crafted a strategic approach to how these touch points work together to build and inform the larger enterprise audiences.

The Innovation Quarter faced unique marketing challenges, including a substantial social media following built largely through Instagram promotions, which left the audience undefined and disengaged.During my time there, we underwent a major rebranding, requiring a refreshed social media strategy to reflect the new look and feel, while also capturing the true essence of the Innovation Quarter. A key focus was highlighting the people behind the technology district and growing local community engagement. By using Instagram to tell authentic stories, I aimed to show that the Innovation Quarter is more than just a collection of beautifully restored buildings—it's a thriving community where everyone can find their place, building local pride among Winston-Salem residents and beyond. I oversaw digital strategy for Innovation Quarter, driving brand growth and engagement. Lead the social media channels (30K+ followers), content creation, and analytics reporting. Identify and implemented opportunities to optimize the website and digital channels, enhancing user experience and increasing engagement with key target audiences.

I led both paid and organic social media for Lowes Foods, a supermarket chain with 75 locations based in Winston-Salem, North Carolina. During my time, I developed and executed targeted Facebook and Instagram campaigns focused on loyalty cardholders and key shopper segments. By leveraging Facebook product catalogs and loyalty card data, we delivered personalized product recommendations, allowing customers to seamlessly shop via Lowes Foods To Go, the online grocery pickup and delivery service. This always-on paid social and display ad strategy resulted in $3.2 million in incremental sales.Additionally, I managed the overall strategy for email/mobile messaging, paid search, and display advertising, ensuring a cohesive and impactful digital marketing approach.

• Create maximum engagement across Aftermarkets's Digital portfolio.• Work closely with Marketing, Sales, Service, and Uptime Services.• Drive innovation, development, and marketing execution of digital initiatives.• Assist in achieving core strategic goals and growing online presence, position, and engagement.

• Create and execute communication plans for Mack and Volvo aftermarket products based on current marketing initiatives. • Management of The PARTner, a B2B e-mail newsletter designed to advertise current aftermarket parts promotions, and news. • Training and management of Ad Builder, an internal publishing platform used by Mack and Volvo dealerships to create dealership ads to market their parts and services to end customers. • Content and editing of SHIFT Magazine, a quarterly B2B marketing magazine distributed to all Mack and Volvo dealerships in United States and Canada. • Content Management and creation Digital Aftermarket Sales Tool, Mack and Volvo Ipad applications. • Optimize content on corporate extranet sites to drive traffic to new aftermarket products. • Manage and maintain the digital media for the marketing group. • Analyze reports on analytics for e-mail campaigns, extranet trends, and Ad Builder usage. • Coordinate and oversee monthly supplier web training for parts and service dealership managers in United States and Canada. • Coordinated trade fair booth design and logistics for Commercial Aftermarket Regional Training Events for the remainder of 2012.• Managed all Mack and Volvo Aftermarket printed collateral.