Responsible for martech stack, reporting and analysis, process improvement, data integrity and support for digital, field and ABM programs.

Managed team of 10 full-time resources and several contractors and third party vendors focused on digital programs, lead nurturing, webcasts, paid search, integrated ABM programs, telemarketing and field marketing programs and events.

• Liaise with the director, campaign management and field marketing, to scope demand program requirements (e.g. engagement, nurturing), budget, resource needs and delivery timeframes• Optimize and standardize demand creation approaches across the organization• Create a model to track program success and drive continuous improvement• Collaborate with and support regional/field marketing teams in their efforts to generate new leads and move existing pipeline• Drive continuous performance improvement through the identification, documentation and implementation of demand creation best practices• Manage the marketing automation platform (MAP) and drive for continuous integration with SFA and sales processes• Work with other marketing teams to extend the reach of marketing automation impact (e.g. pipeline acceleration, lead nurturing, customer retention)• Implement best practices in database management and governance to increase data integrity and market reach across geographies; support marketing database strategy and data requests (e.g. segmentation, list pulls)• Assume responsibility for repeatable demand-related tasks used by all geographies (e.g. inbound, outbound, data analysis)• Manage internal staff, external vendors and budget to accomplish goals• Manage various marketing technologies and integrations used to achieve demand generation goals

Demand Generation team member. Duties include creating emails in Eloqua, managing promotional email calendar and tracking effectiveness of programs. I also manage our lead nurturing efforts including writing and creating emails, reporting and brainstorming on new campaigns. In addition, I manage our paid media and advertising programs to include vendor selection, content selection and tracking. Last, I interact with various members of sales on all campaigns and demand generation efforts.

My responsibilities include review & testing of campaign elements, coordination of set-up of campaigns in OOD & Aprimo and monthly campaign reporting & expired lead reporting.

Manage Demand Generation team with four main areas of emphasis – Lead Generation, Social Media, Web Marketing and Trade Shows/Events.* Lead Generation – Develop and execute lead generation programs including multi-touch outbound email campaigns, advertising (online and offline), webcast promotions and pre and post show marketing efforts. Implemented an integrated Marketing Automation solution beginning in January 2008. Began working with outside teleprospecting company in 2009 to qualify leads before sending to Sales. Implemented comprehensive lead nurturing program. Promote content to generate leads through webcasts, podcasts, white paper syndication, analyst report sponsorships and sponsored email campaigns.* Social Media – We launched our company blog in August of 2007. Oversee blog calendar with marketing coordinator including assigning topics to writers, training and linking strategy. Oversee the marketing side of our general customer, Customer Advisory Board and community portals. Recently launched monthly podcast initiative. Managed twitter account as another means of providing content.* Web Marketing – Manage marketing side of all web properties. Work with third-party vendor on Search Engine Optimization (SEO) and Pay-Per-Click (PPC). Create copy for web pages. Develop ten localized language websites to promote and market company’s global expansion. Created, update and managed analytics for website and search.* Trade Shows and Events – Supervise all trade shows and events, including selection of conferences, staff and marketing focus. Assisted in creation of first Customer Advisory Board and first two meetings. Oversee yearly sales kickoff and sales incentive trip.* Maintain overall marketing program calendar; create and maintain department budget.

* Marketing Communications – Responsible for all communications, including writing copy and editing press releases, website, direct mail, email and advertising. Implemented lead generation programs across multiple vehicles, including tracking, analyzing cost per lead, cost per sale and marketing vehicle selection (direct mail, advertising, email, and web for example). Managed trade show coordinator with duties such as design of booth, selection of shows, tracking show success metrics, organizing shows, training staff for show, staffing show as well as managing the show.* Product Management – Worked with Product Development and Research to identify new products, develop business cases, create marketing plans, identify test markets, launch products, and identify upgrades to products based on internal and customer input and retire products as necessary. Successfully launched 2-channel system featuring all-new alternative programming.* Project Management – Acted as project lead for numerous programs and utilized in-house and outside resources, including development of DVD and web training program for subscribing locations, system development for a large potential national account (McDonald’s) and managing largest seasonal promotion to include game enhancements, sponsor initiatives and associated marketing plan.* Marketing & Promotions – Managed all aspect of promotions with promotions coordinator and research to include identify potential promotions; worked with media sales to create promotional campaigns for advertisers. Collaborated with barter partner to secure prizing for competitions. Clients included Daimler Chrysler, Jose Cuervo, University Games, Clear Channel Entertainment, CNN and Anheuser-Busch.* Overall Marketing Management – Wrote 2002-2006 marketing plans and associated budgets and budget narratives, set and met goals for consumer use increase, lead generation programs and sales and managed $1.3 million budget.