- Drive Brand Development: Lead initiatives that align marketing strategies with overarching business objectives, ensuring cohesive brand representation and market growth.- Enable Sales Success: Develop and execute sales enablement strategies to enhance client acquisition and retention while reinforcing brand identity.- Product and Service Launches: Oversee the successful introduction of new products and services through integrated marketing campaigns and strategic partnerships.- Creative Direction: Direct the creative process for marketing campaigns and events, collaborating with designers, writers, and videographers to deliver impactful, visually compelling materials.- Plan and Execute Events: Manage in-person and virtual events, coordinating with photographers, videographers, and creative professionals to deliver brand-aligned, high-impact experiences.- Create High-Impact Content: Develop marketing collateral, including videos, digital campaigns, and branded materials, to engage audiences and strengthen brand identity.- Conduct Competitor Audits: Perform in-depth market analysis to identify opportunities for differentiation and strategic growth.- Leverage Data-Driven Insights: Optimize marketing spend and campaign strategies by analyzing performance metrics to inform decision-making.- Streamline Operations: Modernize processes and materials, including training guides and enrollment tools, to improve efficiency and effectiveness.- Deliver Stakeholder Presentations: Present account updates, marketing strategies, and performance metrics to senior leadership and stakeholders to maintain transparency and alignment.- Foster Team Collaboration: Cultivate a culture of teamwork, ensuring alignment across creative, sales, and marketing teams to achieve business goals. Awarded the 2023 Collaboration Value Award for exemplifying company values through cross-functional teamwork and the successful execution of marketing initiatives.

- Cross-Department Collaboration: Developed and delivered cohesive go-to-market strategies, ensuring alignment with sales and marketing teams while maintaining clear communication with stakeholders.- Presentation Development: Crafted and delivered presentations via webinars and on-demand videos to strengthen stakeholder engagement and understanding of marketing initiatives.- Vendor Management: Managed distribution partnerships through consistent communication, ensuring timely product setups and fulfillment while addressing distributor needs.- Campaign Communication Leadership: Directed multi-channel campaigns by overseeing email, digital, and paid media strategies, ensuring clear messaging aligned with brand objectives.- Strategic Reporting: Provided detailed account updates to senior leadership, emphasizing key priorities, achievements, and goals through comprehensive presentations.- Training Modernization: Created animated and voice-enhanced Brainshark Decks to effectively communicate new processes and enhance team understanding.- Event Stakeholder Coordination: Engaged with event stakeholders by managing photographers, videographers, and final edits for in-person and virtual events.- Created Digital Promo Assets: Produced and edited promotional videos for product launches, ensuring high-quality visuals and messaging to enhance brand awareness and engagement.- Storyboarding Leadership: Designed storyboards to guide video creation, aligning visual concepts with brand messaging and marketing goals.- Stakeholder Relationship Building: Fostered trust and alignment with organizational goals through ongoing dialogue and collaboration.

- Strategic Leadership & Branding Excellence: Delivered business strategies for B2B sales, brand recognition, and revenue generation, adopting effective branding techniques to achieve KPIs within set timelines.- Audience Engagement: Ensured consistent audience engagement and boosted customer acquisition through differentiated messaging,optimizing market performance and product visibility.- Quality Assurance: Reviewed, edited, and proofed marketing materials to meet customer specifications and business objectives.- Custom Solutions: Provided customized solutions with captivating print and digital marketing materials for educational, promotional, and branding purposes.- Analytics Tracking & Market Analysis: Tracked analytics to enhance user experience and modified value propositions based on in-depthmarket analysis and competitor insights.- Advertisement & Social Media Programs: Elevated market performance and visibility through targeted advertisement programs and maintained a strong social media presence to engage audiences effectively.- SEO and Design: Implemented SEO procedures and used Adobe CC to create customer-focused promotional materials, presentations,and marketing collateral for revenue generation.- Project and Budget Management: Managed a $20k marketing budget, aligning resources with data-driven impact potential to increasecampaign efficiency by 15%.

- Strategic Growth & Content Leadership: Directed marketing strategy, content creation, and digital presence for a children’s book and magazine publication, driving a 25% increase in subscriptions through targeted advertising, social media strategy, and event promotion. • Team Leadership & Collaboration: Managed and trained a multidisciplinary team of designers, videographers, writers, and sales professionals, fostering creativity and collaboration to produce high-quality content that exceeded client and audience expectations.- Brand Expansion & Relationship Building: Strengthened partnerships with bookstores, libraries, and trade show attendees, enhancing brand awareness and driving sales through relationship-building and strategic promotions.- Content Development & Execution: Designed and edited lifestyle content aimed at informing, educating, and entertaining the target audience while leading the production of promotional videos and interviews.- Operational Excellence: Coordinated with management and team members to establish operational frameworks, ensuring efficiency and alignment with organizational goals.

- Enhanced audience engagement by creating branded messages, contests, and internal collateral, fostering stronger connections with target audiences and boosting morale.- Led the redesign and modernization of internal and external digital collateral, including P.F. Chang’s weekly newsletters, training manuals, and departmental marketing materials, using tools like Adobe Creative Cloud, Publisher, and InDesign.- Streamlined marketing resources by upgrading and preserving the marketing library, ensuring all digital graphics aligned with current technological and industry standards.- Collaborated with cross-functional teams to produce impactful content for training, employee engagement, and internal campaigns, improving team performance and operational efficiency.- Organized and led internal events to foster collaboration, enhance employee morale, and support departmental objectives.

- Pipeline Analytics & Brand Strategy: Leveraged Salesforce to report on pipeline and forecast, overseeing marketing initiatives. Reviewedcustomer analytics and delivered clear product pitches to support brand recognition within budget constraints.- Project Direction: Collaborated with product, sales, and marketing teams to align strategies and deliver on growth objectives, improvingcampaign efficiency and driving overall business growth.- Marketing Operations and Advertising Procedures: Managed planning, promotion, and execution of marketing initiatives, incorporating targeted email campaigns, digital/print proposals, videos, and social media graphics to enhance B2B visibility and business development.- Brand Integrity & Stakeholder Engagement: Maintained brand voice and integrity through performance monitoring, asset design, and stakeholder engagement. Developed long-term plans and edited materials to strengthen market presence.

- Brand Strategy Leadership: Led brand strategy revamp initiatives, collaborating across departments to ensure consistent brandmessaging and identity. Worked closely with cross-functional teams to align marketing efforts with business objectives, driving improvedbrand awareness and customer engagement.- Promotion & Client Acquisition: Promoted to Corporate Marketing Manager after exceeding expectations in marketing strategydevelopment, social media management, and client acquisition. Led product demos, optimized pipeline coordination, and improvedconversion rates by 15%, surpassing ROI targets.- Team Leadership & Development: Led a team of 15 employees, driving team success through coaching, performance management, andcommission oversight. Spearheaded hiring processes, ensuring top talent acquisition, while fostering a positive and productive teamenvironment.- Strategic Leadership: Drove productivity and revenue growth by leading high-impact presentations and managing creative projects.

- Led and developed a high-performing team of 25 Account Representatives, providing training, onboarding, and continuous mentorship to achieve individual and collective goals.- Drove social media advertising success by managing and optimizing multi-platform campaigns, overseeing significant ad spend, and delivering a 20% average increase in ROI for clients.- Exceeded team targets by surpassing lead generation and conversion quotas by 15% in Q4, while aligning campaign strategies with client objectives.- Streamlined campaign performance through ongoing keyword analysis and data-driven recommendations, enhancing marketing strategies and business development outcomes.