Jaymi Michael Email & Phone Number

Blaine, Mn

Collaborate with large and small teams to create short films. • Assist director with vision, talent and crew• Set tone and look and feel of the set, wardrobe and makeup• Build sets• Create all collateral for the films: logos, movie posters• Assist with shot lists, storyboards, schedulesFilm Festival Participation: Z-Fest Film Festival 2015–2020, Minneapolis 48 Hour Film Project 2014 & 2015, Minneapolis 48 Hour Horror Film Project 2014. AWARDS: Best Production Design – “Out of Zen” entered in Z-Fest 2015. Best Production Design – "Oregon Road" entered in Z-Fest 2019

Greater Minneapolis-St. Paul Area

Lead all creative for mission-based health & wellness lifestyle sun protection clothing brand with purpose to protect people and cultivate awareness of skin cancer. Sun50 is an entrepreneurial, socially responsible, eco-conscious, ethically produced and woman-owned and led business. • Created brand identity, brand language (visual and verbal brand expression) and actively champion the look/feel across all marketing channels – web, email marketing, social and digital, packaging, video, advertising, direct mail, event and trade show presentations, retail merchandising• Collaborate and mentor creative team• Conceptualize overall strategy and creative direction for lifestyle location & studio photo shoots• Select talent, photographer, locations and create shot lists for multi-day shoots• Source, negotiate, collaborate and direct all outside creative resources• Direct commercial video productions, storyboard, create shot lists, handle video editing• Track fabric design and color trends• Responsible for creating product textile designs & illustrating patterns/prints

Minneapolis, Minnesota, United States

Lead art director for global lifestyle apparel brand. Coolibar is the leader in UPF 50+ clothing, guaranteed to block 98% of UV rays so you can enjoy an active outdoor lifestyle safely in the sun.• Assist in developing creative strategy, vision and brand expression• Collaborate, mentor and lead a team of graphic and interactive designers• Conceptualize creative direction for overall photo art direction, location and studio photography• Select talent, photographer, locations and create shot lists for multi-day shoots 3-4 times• Merchandise shoots, select wardrobe and scenarios• Concept and design brand icons and logomarks, retail POS and trade show signage, collateral, packaging, video, interactive and site design, 200+ emails and 7 catalogs annually• Review composite/color proofs, attend press checks and work with retouching team to approve all imagery

Greater Minneapolis-St. Paul Area

Branding, retail and advertising boutique working in lifestyle, health and wellness, fashion and retail. Led overall look/feel for clients.• Design brand identities, brand expression and guides, brand campaigns, interactive, video, environmental, packaging, digital marketing and product catalogs• Provide art direction for studio and location photo shoots, create vision for shoots, guiding photographer, talent and stylists• Responsible for all production on projects through to completion• Review composite/color proofs, attends press checks and works with retouchersCLIENTS :: Lifestyle, fragrance, fashion, food, health/wellnessApple + Starkey Hearing Labs, Pillsbury, Land O Lakes, Swarovski, Great Clips Salons, Thymes Fragrances, Joia All Natural Soda, Signet Jewelers (UK/IE), Chamilia Jewelry, Coolibar Apparel, Dreamgard, Hollywood Fashion Secrets, TiSento Milano Jewelry, several start-ups. NEWS: https://www.adweek.com/performance-marketing/digital-effort-looks-help-ladies-wardrobe-malfunctions-159006/

Collaborated with interactive team on bettycrocker.com. Responsible for image creation and recipe visuals for bettycrocker.com and Betty Crocker Kitchen Assistant.

Design print brochures and collateral, email marketing templates, presentations and additional responsibilities including concept art, website development, and photo retouching.CLIENTS: Target, Marvin Windows & Doors, Bacardi, Bauer and Thomson Reuters Westlaw

Design and art direct multi-channel communications, including direct mail, online newsletters/e-mails, product packaging, trade shows, and presentations.