Jaymie Degaetano Email & Phone Number

New York, United States

Report directly to president, oversee key partnerships, grow revenue through client retention and new business. Ensure clients grasp the competitive advantages of retaining partnership status.o Manage company’s largest client, increasing year-over-year investment by 21% o Grow book of business by 15%, surpassing quarterly and annual revenue goalso Create customized RFP responses in collaboration with Marketing and Editorial stakeholders to deliver multi-faceted pitches; negotiate and finalize contractso Recommend core products to achieve branding, direct response, email database growth, and ad distribution KPIs o Present analytical wrap-up reports to secure renewals for established clients, leading to 89% retention rateo Develop new solutions and marketplace positioning for company brand, focused on hand-picked deals and expert advice o Design and roll out marketing content for the new Smart Luxury product line, based on a cohort of clients interested in luxury travel experiences with an emphasis on value; identify prospect list of partners aligned with the luxury values o Conduct weekly/biweekly check-ins with direct reports on Client Services team; assess campaign performance, explore opportunities for monetization, and ensure contracted advertising buys are delivered

New York, New York

Steered overall product strategies, working with key internal Marketing, and Leadership stakeholders. Managed consultants on Development and Design teams and developed personal Client growth strategy.o Guided redesign of core email franchises and site, resulting in new and expanded revenue channelso Conceived and launched new cohort-aligned and 1-1 email, doubling engagement metrics o Developed Account Management Team, tasked with maintaining all retained and new client relationships; optimizing campaign success; identifying incremental business opportunities; and producing sponsored ads for client approvalo Analyzed data sets, including email performance metrics, product revenue yields, and Google Analytics; presented findings to President, CTO, and CRO to optimize email, site, and network performanceo Led Email and Deals Production, providing high-quality traffic, leads, and brand awareness for dozens of top-tier travel clients, including mass-market cruise lines, airlines, tourism boards, OTAs, hotels, tour operators, and moreo Created, edited, and QAd all 100% share-of-voice and franchised emails – including weekly flagship Top Deals newsletter, deployed to 3 million email subscribers and containing up to 16 sponsored ad unitso A/B tested subject lines and creatives, improving open- and click-through rates by 35%o Proofed and edited all ad copy submitted by junior staff, maintaining brand voice and best practiceso Mentored and promoted junior- and mid-level staff through weekly check-ins and semiannual reviewso Drafted, finalized, and posted new job listings; vetted resumés; interviewed top candidates; distributed, reviewed writing and quantitative tests; trained and on-boarded new employees

Greater New York City Area

Lead ShermansTravel’s account management team, in collaboration with the sales team, in building and maintaining relationships with all advertisers. Produce and deploy weekly newsletters to 4 million subscribers. Drive email product development and strategy. Syndicate advertisers’ deals to third party network partners, including SmarterTravel and New York Times. Oversee all advertising campaigns, capturing contracted revenues and identifying opportunities for incremental revenue growth. Analyze data sets and present to President and Chief Revenue Officer to optimize email, site, and network performance.

New York

Managed assigned roster of 40+ key high-profile clients from campaign pre-launch, through post-wrap. o Recommended campaign optimization tactics to clients in consideration of their KPIs to achieve success metricso Liaised with internal and external stakeholders on production and approval of sponsored products: on-site and syndicated travel deals; email sponsorships; display; email lead gen; boosted social media; and branded contento Provided syndication partners – SmarterTravel, New York Times, and USA Today and more – with hand-picked offers that both align with the publisher’s audience and help ShermansTravel realize monthly revenue goalso Tracked performance-based campaigns, ensuring full delivery of $500K+ monthly revenues o Monitored competitive sets, and booked site and email inventory, to identify new prospects for sales team o Attended domestic and international press trips on behalf of company; produced editorial and social media coverage, reviewing hotels, resorts, cruise ships, and destination experienceso Generated and circulated campaign reports to Sales and clients (direct and agencies) with weekly and monthly cadence

New York, Ny

Managed more than 50 client relationships to develop, execute, and optimize digital advertising and marketing campaigns; assisted with production of signature newsletters sent to up to 4 million subscribers; and contributed editorial content for ShermansTravel blog by covering industry news and embarking on press trip assignments.

New York, Ny

Conducted in-person and over-the-phone interviews with emerging artists, and reviewed live shows, for written coverage in Next Magazine's print and online editions, as well as other indie publications.

Greater New York City Area

Promoted from Fellow to Account Executive after two months of employment. Managed projects for Nestle, John Thureur Cancer Center -- New Jersey's largest cancer center, Pfizer, the W.K. Kellogg Foundation, and other corporate and non-profit clients by utilizing interns and seeking guidance from senior staff:-Pitched client news that led to placements by the Associated Press, NY1, The Record, and specialty trade publications such as Oncology Times, earning more than 10 million impressions-Developed and organized media lists and daily media monitoring reports-Managed social media campaigns for the John Thureur Cancer Center: Increased Facebook "likes" by 175%; and Twitter "followers" by 90%-Worked directly with clients to coordinate onsite and over-the-phone media interviews-Produced projects to support large-scale events attended by more than 1,000 health care and education industry experts, journalists, and professionals

Prepared displays of multiple high-end clothing collections for client meetingsAssembled media kits and look books for market and trunk showsExpanded client database by adding more than 100 new contacts through sales outreach

Drafted articles for alumni magazine reaching an audience of thousandsComposed and edited press releases for local and national distribution

Bachelor Of Science, Communication Studies And French Language And Culture

French Language And Culture