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Passionate and driven Marketing professional with a track record of success advising and working with brands from an array of industries. Relevant work experience including marketing strategy, management, sales, marketing advising, social media management, as well as SEO support, and more. Have worked closely with countless national brands on product launches, branding initiatives, PR and marketing strategy. Local community leader with years of volunteer service. Serves as Vice President and co-founder of The Heights Collective.
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Senior Marketing StrategistNews & Experts Oct 2014 - Jan 2020Tampa/St. Petersburg, Florida AreaPromoted to position to further assist in the consulting of businesses and brands, as well as bring a more complete social program to my company. Responsible for management of special corporate clients and strategic business relationships. Quickly developed and implemented strategy to increase social leads dramatically. Sought out organizational oversights or misuses of resources to create a more efficient marketing department. Redeveloped direct marketing strategy, leading to growth in leads and sign ups. Consulted on SEO practices, leading to simple updates that increased overall search engine visibility. Consulted on successful rebranding initiative, leading to creation of entirely new logo, website, et al. Planned and managed high level social campaigns involving the SuperBowl, CES 2015 and SXSW. Tasked with taking over CISCO corporate social accounts to ensure campaign success. Directly impacted the acquisition of both Grumpy Cat and Friskies as clients for my corporate client, after a full year of social engagement. Published in Social Media Monthly and invited to speak at a marketing conference in Manhattan. -
Social Media StrategistNews & Experts Jan 2014 - Oct 2014Tampa/St. Petersburg, Florida AreaDeveloped, implemented and managed social media strategies for national clients including corporations, authors, financial consultants and artists. Directly impacted social leads of new customers and high profile clients for each account. Managed team on national social campaigns for clients like Yahoo! as well as one of the largest art installations in history, ISHKY's "Pi In The Sky" over SXSW in Austin. Directly responsible for thousands of connections for my clients, including internet celebrity Grumpy Cat, comedian Margaret Cho, and more. Consulted on brand development for countless startups and established brands.Speaker on Social Media at The Tampa Bay Marketing Summit and contributor to Information Week, PR Daily and more. -
Social Media Strategist/Brand SpecialistFreelance Aug 2013 - Jan 2020Tampa/St. Petersburg, Florida AreaWork with local clients to develop and implement brand strategies for organizational success. Web Design, social media management, web management, blog writing and more.Clients include:-Tampa Bay Markets-Whole Body Fuel-Gracie Brandon-Laserlion-More
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Blogger OutreachSteelcast Feb 2013 - Aug 2013Tampa/St. Petersburg, Florida AreaOutreach Specialist for blogger community specializing in content creation and placement.Constantly improved my technique and processes. Consistently exceeded goals set by management. Edited content for relevance and placement potential.Segmented sites based on key performance metrics.Secured and maintained profitable relationships with authority sites and bloggers. Negotiated to successfully keep my costs 60% under budget. Lead connections team with new tools, processes and techniques.Performed trainings to teach connections team members alternative solutions to common problems. Lead in Email Sent/ Email Replied ratio. Always sought opportunities for other connectors and helped them build relationships. Lead with an action oriented approach. Assisted in creating new development features for proprietary content management systems. Studied and learned new curation techniques.
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Consultant, Brand And Business DevelopmentAdamomuller Restaurants Aug 2012 - Apr 20133114 W. Bay To Bay Blvd Tampa, Fl 33629Brand Development. Re-branded restaurant concept, creating a cleaner, more appealing look and feel to match newly developed menu. Strategic Consulting ranging from Design, Conceptualization, Marketing, Construction, Product Offerings and more. Developing important, strategic business relationships. Working with an array of suppliers, contractors, media and industry experts. Event Planning and Coordination. Conceptualize, Plan and Execute Events including one of the largest Gasparilla Events of the year. Design and Branding work. Re-designed entirety of brand image, from logos to menus. Website, Facebook, Twitter re-design. Strategic acquisition of important brand "real estate".Creative Promotions. Implement promotions based on seasonal business volume changes. Implementing new Management protocols. To ensure proper business development, acted as manager of more than 10 employees at a time to implement new branding protocols. POS System management. Quickly learned to utilize POS system for the benefit of operations success. Re-built a more logical, easy to use system.
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Development And PlanningSocialight Interactive Aug 2011 - Mar 2013Tampa, FlDeveloped business concept. Sought out strategic partnerships with experts in their field to ensure project success. Managed development and implementation. Creation of website, social media accounts, etc. Collaborated on business and marketing plan. -
Marketing CoordinatorLearnsmart Mar 2011 - Aug 2012Social Media, Brand Development, Strategic Promotions Management, International Marketing, Blogging, and Direct Mail. -
Link Marketing AnalystBlueglass Interactive, Inc. Jan 2011 - Mar 2011Utilize a vast array of knowledge and secondary information to construct original blog content for the purpose of driving client visibility on the most popular search engines. -
Office Manager/Property Manager/Marketing CoordinatorYork Bridge Concepts Jun 2010 - Nov 2010Act as Office Manager backing up Accounting, Procurement and Logistics. Support Marketing initiatives by offering advising on Site Design, Copy and SEO.Also manage high end commercial property Sienna Development.
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Inside Sales AssociateYork Bridge Concepts May 2008 - Jul 2008•Inside Sales Associate for the Leading National Timber Vehicular Bridge Company.•Utilized sales skills to make calls to high profile developers for both residential and commercial properties.•Communicated the features, advantages and benefits of a High-Quality/Premium-Priced Product.•Managed region covering Mississippi to Pacific coast.•Qualified paper leads to make effective and efficient calls.•Managed large CRM database Goldmine for multiple employees. •Consistently met weekly decision-maker contact goals of 100 per week.
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Frequently Asked Questions about Jay York
What is Jay York's email address?
Jay York's email address is ja****@****ail.com
What is Jay York's direct phone number?
Jay York's direct phone number is +181384*****
What schools did Jay York attend?
Jay York attended University Of South Florida - College Of Business Administration.
What are some of Jay York's interests?
Jay York has interest in Underground Culture, Restaurant Consulting, Business, Information, Law, Gardening, Education, Environment, Urban Renewal, Music.
What skills is Jay York known for?
Jay York has skills like Social Media Marketing, Email Marketing, Marketing, Social Media, Crm, Marketing Strategy, Advertising, Strategy, Blogging, Marketing Communications, Online Marketing, Facebook.
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