Senior Marketing Strategist
Promoted to position to further assist in the consulting of businesses and brands, as well as bring a more complete social program to my company. Responsible for management of special corporate clients and strategic business relationships. Quickly developed and implemented strategy to increase social leads dramatically. Sought out organizational oversights or misuses of resources to create a more efficient marketing department. Redeveloped direct marketing strategy, leading to growth in leads and sign ups. Consulted on SEO practices, leading to simple updates that increased overall search engine visibility. Consulted on successful rebranding initiative, leading to creation of entirely new logo, website, et al. Planned and managed high level social campaigns involving the SuperBowl, CES 2015 and SXSW. Tasked with taking over CISCO corporate social accounts to ensure campaign success. Directly impacted the acquisition of both Grumpy Cat and Friskies as clients for my corporate client, after a full year of social engagement. Published in Social Media Monthly and invited to speak at a marketing conference in Manhattan.