Jayna Eller, Apr Email & Phone Number

Virginia Beach, Va, Us

Virginia

Project work including website development and news media relations for Hampton Roads' based Pender & Coward Law Firm, Checkered Flag Auto Group, RISE Resilience Solutions, PULL START FIRE, The Cavalier Hotel's new SeaHill Spa, Blessed Sacrament Huguenot School, Metropolitan Solutions and The Woman's Club-Richmond.

Advise U.S. Clinicians Transforming Practices To New Cms Quality Payment Program

Supported clinicians with educational resources for Patient & Family Engagement and Quality Payment Program practice transformation from government and medical entities provided in bi-weekly Updates, webinars and VCSQI website. Recorded and edited meeting presentations. Developed annual report, educational collateral materials and exhibit for national meetings. Maintained multi-media website content to assure best resources were available to clinicians in over 250 practices in 27 specialties and primary care across the U.S.

Norfolk, Virginia Area

In newly created position, responsible for the launch of new SkillsOnline workforce training program and work with Virginia Governor's office organizing news media publicity event which achieved statewide recognition; strategic planning to expand education services; production of monthly 24-page member guide, weekly eNews, website content, and fundraising materials; brand identity oversight for all print and broadcast communications; on-air fundraising; and publicity for station community initiatives in early childhood development and preK-12 education, the arts, and veterans services.

Planned and implemented communications and fundraising efforts across multiple media platforms, and special events as well as one-on-one relationship building for leading independent collegiate school in Virginia Beach with nearly 950 students in grades pre-K through 12

Responsible for introduction of new outpatient campus with free-standing Emergency Department, Sentara Princess Anne. Strategic planning and team leadership to implement communications tactics introducing new services and physicians to targeted patients/consumers, physicians, media and employees, as well as community leadership to support state application for Hospital, and new Hospital communications. Also responsible for marketing Older Adult Services, including 7 nursing homes, 3 assisted living facilities, PACE and adult day health care.

Launched The Founders Inn & Resort's new $5 mil Flowering Almond Spa; publicity & special events to promote fine dining, bridal and large events, and conference business development.

Established new PR division which developed and implemented media relations and integrated marketing for healthcare, consumer products, and business to business clients. Received award for Achievement of Outstanding Results for results-oriented communications management.

Statewide fundraising responsibility including telemarketing, black tie/big-ticket events raising $250K+, golf and tennis tournaments, direct mail appeals and donor development. Received CFF President's Award -- Most Outstanding Executive Director 1988 of 57 chapters nationwide for fundraising success and donor development.

Editor of nationally distributed quarterly news magazine for physicians, patient families, donors and volunteers, interaction with NIH researchers, annual reports, informational materials and case for support messaging, co-anchored video news program, assisted in board member communications and medical conferences.

Mba, Graduate Student Coursework

Graduate courses taken include Marketing, Internet Marketing, Marketing Research, Accounting, Statistics, Economics, Organizational.

Bachelor Of Science In Mass Communications, Public Relations, Cum Laude

Activities and Societies: President, PRSSA, 1984, Year Received PRSSA Outstanding National Chapter Award