Programmatic Media Supervisor
Lake Forest, Illinois, Us
My previous role included planning, execution, optimization and overseeing the management of in-house media buying efforts at W.W.Grainger across display, video, and mobile. In my current role I manage self-service display efforts for our core United States business and provide supervision of international subsidiaries in Canada, Mexico and Europe. Advanced projects include attribution partnership analysis, DMP (Data Management Platform) segmentation and execution, and vendor analysis for DSP's (Demand-Side Platforms) in display, video, mobile and native advertising. Additional projects include co-op campaign planning, offline-to-online customer activation, offline attribution and creative concept development and collaboration and project management with the paid search (PPC), SEO and Email teams.