Jayne Ashbrook Email & Phone Number

Jayne develops innovative communication programs focusing on the ongoing development of Queensland's infrastructure implementing marketing, communications, media and management strategies. She briefs, manages and liaises with project managers, consults with community engagement consultants, key stakeholders, state and local governments as well as coordinating media and event activities in the community and commercial arena.Additionally, Jayne's involvement in State and local government community engagement activities includes the Progress Road Upgrade at Wacol, widening and upgrading the intersection at New Cleveland Road, Manly Road and Hargreaves Road at Manly West and the five-stage Tilley Road extension project linking the Port of Brisbane Motorway - for the next development stage of the project. Implementing best practice communication strategies, Jayne develops marketing communication materials for corporations, local and State government assignments, including focus groups and forums and community workshops for infrastructure projects, as well as speech writing, video production, and managing special events, road-shows and conferences. She is fully conversant with writing tenders and submissions for awards.I have a passion for working with Community Associations as well as ffor proficompanies.

Gold Coast

Bonogin Valley Community Association Incorporated is a not for profit organisation. As Vice President and working with the Committee, who are all voluntary members, our role is to see that the Aims & Objectives of the Bonogin Valley Community Association are carried out for the benefit of the community.That is:-1. To promote and encourage the most appropriate development forecast for the Bonogin Valley2. To protect the rural amenity and natural resources, including flora and fauna 3. To contribute and advise on current and future development issues affecting the Bonogin Valley area.4. To provide and disseminate information on issues concerning residents of the Bonogin Valley5. To provide community events and fun days, bringing local families together to enjoy the Bonogin Valley unique rural environment6. To liaise with other Associations with similar objectives.

Key tasks included developing new business opportunities, establishing networking relationships, writing newsletters, press releases, articles, submissions for bid tenders and industry excellence awards, communication and community engagement plans as well as negotiating scope, budgets, goals, targets and strategies for future projects. Her role included preparing community engagement plans for a water projects and the development of communication resources for clients and alliances in the Brisbane CBD, as well as reports for corporate and community engagement projects.Jayne developed and wrote a number of engineering award submissions for GHD, and URS as well as developing community engagement plans and strategic engagement advice for the Brisbane City Hall renovation and building upgrade, Burdekin North QLD Dam Upgrade as well as South East Queensland infrastructure projects including; the Port of Brisbane upgrade, Gold Coast Merrimac West Wastewater Treatment Network project, the Tasmanian Dier road project, and community engagement plans for Karawatha Forest and SEQ road upgrades and reservoirs. As a Business Communications, Marketing and Stakeholder Engagement Consultant in private and public sectors Jayne worked on projects for Federal, State and Local governments, major corporations, internal stakeholders, alliance partners and for major infrastructure projects.

Gold Coast Desalination ProjectAs SKM’s strategic communication consultant Jayne exercised her understanding of key stakeholders and reviewed the social effects of infrastructure projects and other development interventions to source potential issues and to address those concerns. She applied her knowledge of the social effects infrastructure projects can create in a community and the consequences that can affect key stakeholders. She uses her defined skills to build effective relationships with key service providers, stakeholders and external agencies, acknowledging that communities have a role in the decision-making processes and have an opportunity to have a say in the outcome of a project.As Community Engagement Consultant on the Gold Coast Desalination project, Jayne managed the development and coordination of integrated consultation with the community, engaged with key businesses and stakeholders to help anticipate and prepare for issues of potential concern. She was a direct contact between the alliance and stakeholders. She worked closely with alliance managers, construction contractors and project managers, covering a range of management issues to achieve strategic outcomes across business, industry, government and the community. She developed alliance/community events, managed sponsorships for local key business and sports associations, coordinated site tours for community groups, school information programs, key community activities, school presentations and site tours for industry and local government tours, senior groups and community groups.Her role included developing newsletters, press releases, fact sheets, brochures, stakeholder letters, advertisements, public notices and site communications, flyers and announcements. Jayne managed stakeholder community focus meetings, and managed media opportunities for the overall promotion of the project.

Worked with the PacificLink Alliance including SMEC Australia Pty Ltd, the Department of Main Roads & Abigroup on the Tugun Bypass.As Noise Management Consultant and Community Engagement officer, Jayne provided strategic advice on noise management preventative solutions for issues raised by Tugun stakeholders. The project included the environmental challenges of building a 1km tunnel through a swamp under the Gold Coast Airport runway, two major road interchanges, six bridges, complex mechanical and electrical systems, and substantial earthworks adjacent to an environmentally sensitive wetland.Jayne liaised extensively with key stakeholders to provide satisfactory solutions to the numerous conflicting objectives raised by the diverse spread of stakeholders. She developed marketing collateral, letter box drops to create and build positive awareness with the community providing an infrastructure slant on construction work, as well as covering issues raised by environmental groups, the immediate community and local businesses.

Jayne provided strategic and tactical advice for managing and implementing new bid management strategies and tender processes for AGL’s re-branding project. She developed revised master content for corporate documents, bid preparation and bid approval documents to raise the profile of AGL’s fast moving environment with key management employees, and employees. Maintaining control on expenses, she developed and delivered internal communication solutions and materials for all State offices. Jayne coordinated and managed process changes, electronic staff communications and newsletters, edited and printed process documents, brochures, internal and external re-branding materials as well as monitoring and enhancing AGL publications.Jayne established and developed strong relations between partners and external stakeholders, providing support for key business partners to deliver consistent messages whilst encouraging the use of project deliverables. Communication tools and channels were developed for the various management assignments for each phase of the change management process. Implementing change management processes as well as documents covering qualification, bid preparation and bid approval that introduced the new AGL corporate identity and brand to initiate the renewed bid / tender process and new master content for internal and external stakeholders .

Jayne provided community engagement liaison and communication strategies to the affected communities in the Liverpool, Holroyd and Parramatta council shires. Managing community groups and public forums, community activities, she gained community support and trust whilst coordinating community participation and ownership for the project.Providing community engagement liaison and communication strategies to all the affected communities in each of the council shires – Liverpool, Holroyd and Parramatta, she organised community groups and public forums, managing community activities to dispel community unrest and promoted the project to gain community support and trust whilst providing community participation and ownership in the project.As part of the Transitway Public Art competition concept, she worked with and coordinated school and college teachers, community leaders and key stakeholders to produce locality design ideas for each bus station with an aim to deter potential graffiti problems along the T-way route. Additionally, she developed, designed and wrote a road safety educational program for affected educational institutions for the new Busway road system. Jayne assigned officers from the RTA and the Western Sydney Police Force to present the changed road rules in the affected council areas to school assemblies as well as live stakeholder forums. Jayne’s delivered strategies, consultation programs and collateral materials and progress reports to Liverpool, Holroyd and Parramatta council shires and NSW government departments. She liaised closely with educational institutions, community associations and clubs and businesses as well as key NSW State Government executives, Road Transport Authority (RTA) and the affected Western Sydney, stakeholders with Transitway issues. Jayne also handled community responses to the Environmental Impact Statement (EIS).

Jayne’s role was to re-write and re-construct company, corporate and client documentation as well as end-to-end financial marketing support for various areas within the financial group. As part of the marketing team she developed customer focused materials to run planned marketing programs for the group.She organised and managed marketing communications and strategies, taking them from conception to the final stage, which included planning and developing marketing and communication services in the financial, taxation and immigration field, accounting and business markets, management of communications, key stakeholders as well as coordinating media liaison and dialogue with key business partners from the multi-divisions. Jayne's role included monitoring company issues and applying effective interpersonal and leadership skills to provide critical support and advice during times of complex risk issues and crisis for the Price Waterhouse Coopers Lybrand brand.

As national corporate communications manager, Jayne’s portfolio included developing and managing Siemens overall products, including developing defined marketing and communication programs for Siemens extensive product line. She developed all internal communication materials, including writing and sourcing case studies, editing, supplier liaison, providing support for internal stakeholder activities, managing product launches, staff information and training sessions, conferences and developing key management business opportunities.Her key tasks included reporting to the managing director, and ensuring communications were maintained across the Sales Division and throughout the Leadership team up to board level. Jayne was responsible for all corporate communications and was the central point of contact for both internal and external stakeholders both nationally and ovinternatioally. Her role included developing and writing articles for vertical publications, business and trade press and editorial content for Siemens International, European and Australasian newsletters. She sourced opportunities for sponsorships including the arts, and managed sporting sponsorships and special event opportunities. Her role also included analysing marketing and sales data, overseeing promotional and marketing collateral requirements for retail outlets, overseeing the upkeep of the photo library. Jayne developed, implemented and monitored strategic communication programs for internal and external corporate activities, producing direct-mail materials and web site content in support of key business partners.

Gce - O And A Levels, Art History, Criticism And Conservation,

Activities and Societies: PRIA, Business Womens NetworkCommunication & Media Studies/Sociology Diploma, - Wycombe University College.

Education record