Jayne Binu Thomas

Jayne Binu Thomas Email and Phone Number

Data Monetization | Ad Tech | Adops | BookmyShow | Ex Network18 @ Bigtree Entertainment Pvt.Ltd.
india
Jayne Binu Thomas's Location
Thane, Maharashtra, India, India
About Jayne Binu Thomas

With over 14 years of experience, I have been in the advertising operations and worked with major publishers. Truly professional, I am passionate in building up processes and also in ideating ideas to drive business results.My expertise lies in designing, deploying and running the team primarily for customer success, campaign delivery and optimisation and finally finance and billing. I have also worked closely with the sales team on up sell strategy to better manage digital revenue and advertising operations. I have a good understanding on the Ad Tech products and have worked immensely on various advertising technology platforms. I have also gained immense experience in programmatic partner management and have worked on strategies with the goal of maximising advertising revenues through programmatic.

Jayne Binu Thomas's Current Company Details
Bigtree Entertainment Pvt.Ltd.

Bigtree Entertainment Pvt.Ltd.

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Data Monetization | Ad Tech | Adops | BookmyShow | Ex Network18
india
Website:
bigtree.in
Employees:
302
Jayne Binu Thomas Work Experience Details
  • Bigtree Entertainment Pvt.Ltd.
    Assistant General Manager
    Bigtree Entertainment Pvt.Ltd. Apr 2019 - Present
    Mumbai Area, India
  • Bigtree Entertainment Pvt.Ltd.
    Senior Manager
    Bigtree Entertainment Pvt.Ltd. Jan 2017 - Mar 2019
    Mumbai Area, India
    • Managed a dynamic and cross-functional role which includes pre-planning ad sales support, ongoing ad management, ad campaign trafficking, and optimization of all advertisement campaigns.• Improved advertising processes and tools in order to improve day-to-day operations and efficiencies in the ad sales department.• Oversaw the execution and the deployment of both direct and programmatic display campaigns.• Managed all functions of advertisement operations including planning, campaign setup, and campaign optimization in order to enable the achievement of consumer and business sales goals• Coordinated and did planning for junior department resource allocation, training, and development. • Developed strategies for the continual scoping, developing, evaluating, and improvement of advertising tools and processes in order to enhance day-to-day operational efficiencies• Provided senior management with advertising sales campaigns results weighed against the business KPIs in order to determine the effectiveness of advertisement campaigns and to identify areas of strategic improvements in order to meet those business KPIs.
  • Network18 Media & Investments Limited
    Senior Manager - Ad Operations
    Network18 Media & Investments Limited Jul 2011 - Dec 2016
    Mumbai Area, India
    Roles and Responsibilities:• Managing entire process operations and goals successfully. • Solve problems and get the job done also ensuring rules and directions are followed.• Transitioning systems to upgraded versions to achieve efficiency in various operations.• Managing revenue from remnant inventory which includes Adex, adnetwork & programmatic.• Liaise closely with sales throughout campaign delivery and provide inputs for better performance.• Coordination with product team and integration team to test and resolve operational queries from the client.• Increasing & planning the revenue building on Adex & adnetworks.
  • Network18 Media & Investments Limited
    Cluster Manager - Ad Operations
    Network18 Media & Investments Limited Jun 2010 - Jun 2011
    Mumbai Area, India
    Roles and Responsibilities:• Abilities in coordinating with internal / external customers for running successful business operations. • Framing work direction and plan for the associates after thorough assessment of their capabilities.• Maintaining inventory report for sales.• Maintaining server reports.• Maintaining performance reports for all ad dimensions and sections for all Network18 properties.• Liaise closely with sales for Rich Media creative execution for better monetization.• Mentor team members for campaigns setup, optimization and ensure efficient and timely delivery of campaigns.
  • Network18 Media & Investments Limited
    Manager - Ad Operations
    Network18 Media & Investments Limited Jun 2007 - May 2010
    Mumbai Area, India
    Roles and Responsibilities:• Handled the entire digital properties of Network18.• Optimization of all campaigns for all Network18 properties.• Handled mobile direct sales operations. • Managed a team to ensure all the process is being followed
  • Network18 Media & Investments Limited
    Executive - Ad Operations
    Network18 Media & Investments Limited Jun 2005 - May 2007
    Mumbai Area, India
    Roles and Responsibilities:• Handle various kinds of campaigns - CPM, CPC, CPL, CPV etc.• Maintaining server reports.
  • Power System Consultants Limited
    Computer Operator
    Power System Consultants Limited Feb 2004 - Jun 2005
    Mumbai Area, India
    Roles and Responsibilities:• Compilation of Data reports.• Project Data Documentation. • Handling Library.• Handling Training Programs independently.• Handling self correspondence.• Maintaining of databases.• Organizing and conducting training programs for employees.• Designing programming logic for the software used by the organization.• Website updating.
  • Niit Ltd.
    Faculty
    Niit Ltd. Jun 2001 - Oct 2003
    Mumbai Area, India
    Roles and Responsibilities:• Handling Corporate Batches for Employees and Senior Mangers for GPO, Tata Motors (Telco), Tata Power, Pfizer Group of Companies, SBI.• Handling Basic batches.• Designing Customized course ware for corporate batches.

Jayne Binu Thomas Skills

Digital Marketing Mobile Marketing Digital Media Media Planning Online Advertising Web Analytics E Commerce Business Development Social Media Marketing Brand Management Display Advertising Sales Operations Mobile Advertising Online Campaign Management Campaign Strategy Development Optimization Email Marketing Ad Networks

Jayne Binu Thomas Education Details

  • Niit
    Niit
    Computers
  • Swami Vivekanand
    Swami Vivekanand
    Maths
  • Our Lady Of Remedy High School
    Our Lady Of Remedy High School
    Maths

Frequently Asked Questions about Jayne Binu Thomas

What company does Jayne Binu Thomas work for?

Jayne Binu Thomas works for Bigtree Entertainment Pvt.ltd.

What is Jayne Binu Thomas's role at the current company?

Jayne Binu Thomas's current role is Data Monetization | Ad Tech | Adops | BookmyShow | Ex Network18.

What schools did Jayne Binu Thomas attend?

Jayne Binu Thomas attended Niit, Swami Vivekanand, Our Lady Of Remedy High School.

What skills is Jayne Binu Thomas known for?

Jayne Binu Thomas has skills like Digital Marketing, Mobile Marketing, Digital Media, Media Planning, Online Advertising, Web Analytics, E Commerce, Business Development, Social Media Marketing, Brand Management, Display Advertising, Sales Operations.

Who are Jayne Binu Thomas's colleagues?

Jayne Binu Thomas's colleagues are Saurabh Korlekar, Jayant Bangera, Ubaid Mansuri, Ramya R, Ubaid Mansuri, Nilesh Khulase, Priyanka Mehta.

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