Jayne Pickering Email and Phone Number

• Developing and executing marketing strategies to drive ISV revenue growth for Sage through direct and indirect channels.• Collaborating with cross-functional teams to showcase the value of Sage and third-party add-ons in the global market.• Implementing innovative marketing campaigns to highlight the joint benefits of Sage products and partner solutions.

Unlocking hyperscaler led marketing programs globally for both AWS and MicrosoftIncreasing marketing pipeline efficiency through data driven marketing tactics and customer obsessed marketing lead flowsBoosting NCA through AWS and Microsoft led Global and local program integration

Creating scalable go-to-market campaigns for ISV partners globally to inspire and influence them to partner with Sage and deliver propositions that enhance and add value to Sage' products and services globally. Collaborating with other Sage functions to deliver effective go-to-market activities whilst using partner marketing tools and platforms to deliver activity worldwide. Be an ambassador and evangelist for Sage and the ISV program inside and outside of the organisation

Managing the Enterprise Management field marketing engine to deliver lead generation activity in support of pipeline and revenue. Creating, developing, planning and executing of local tactical and strategic campaigns in line with the global marketing strategy.

• Responsible for planning, creating, and executing tactical strategic campaigns and communications to, through and with partners across the UKI Sage portfolio including Sage One, Sage 50, Sage 200, Enterprise and Sage Pay • Working with all partner types to create effective co-marketing strategies and campaigns and provide guidance on awareness and adoption of digital services • Localisation and management of global category and solution digital campaign assets and partner toolkits • Develop and implement the local SEO/SEM strategy in alignment with the global digital team and the partners & alliances team• Publish and manage content within partner digital platforms in coordination with the social community managers in country digital team (twitter, you tube etc.) • Implement the local channel marketing campaigns in Eloqua following global guidelines and processes• Working closely with the indirect sales teams to ensure full alignment and transparency with planning and execution• Forecasting, managing and reporting on quarterly and annual budgets, feeding detail in to marketing operations

• Created, developed and executed tactical and strategic communications activity to support NCA targets• Built and managed the referral cycle for new network of IFA’s to sell through, including on boarding and welcome cycle • Worked with key retailers to develop annual plans and portioning budgets in support of revenue targets• Determined additional marketing opportunities to gain extra reach and implemented nurture journeys to push prospects through the funnel to convert• Manage end to end campaigns from understanding the proposition with PM to delivering on assets with the target audience. Working with both internal and external stakeholders where necessary. • Generate tangible business results and return on investment for every delivered campaign based on defined campaign plans

• Develop and defined campaigns specifically for existing customers – main focus upsell and cross-sell• Created and deployed innovative campaigns to build existing customer loyalty, driving retention and ensuring customers were at centre of all activity• Working with key stakeholders to ensure customer plans and marketing plans aligned• Managed campaigns and master assets to time and budget• Reviewed and reduced over-communication to customers through adaptions of existing welcome cycle• Introducing customer newsletter to streamline communication and deliver key messages whilst also reducing the reliance on CS

• Managing B2B and B2C marketing to interior designers, architects and design governing bodies and end user distributor/ reseller campaigns• Responsible for all social media, PR, comms and advertising with local and national press and publications• Team management, 2 reports• Developing a marketing plan to coincide with company objectives and aligning appropriate marketing budget including competitor analysis• Planning and co-ordinating UK and overseas exhibitions• Providing internal training on new products and marketing campaigns• Campaign management from briefing through to rollout internally, externally with customers and also through the indirect channel. Campaigns to include online and offline activity such as SEO, direct mail, web updates, advertising and marketing collateral to support. Managing up to 20 or so campaigns per year varying in size• Segmenting the UK market in line with EU lead scoring models to define key target audiences• Providing accurate and up to date reporting based on set KPI’s

Keeping the local and national press up to date with all activity related to the airport or aviation issues in the North EastEnsuring the correct procedures are followed for any TV or Radio interviewsOrganisingpress events to maximise on coverage for new investments or additions to the airport e.g. trade concessions, hotels, restaurants Advising on press activity to maintain a strong image amongst the public and stakeholdersDeveloping a strong communications plan airport partners

Liaising and negotiating with direct partnersCo-ordinating and organise company incentives to drive businessWriting and managing magazine copyPresenting and industry awards and exhibitionsEffective internal and external communicationDesigning network point of saleB2B and B2C communicationPromoting the company through all media channelsExternal communicationsManagement of the annual marketing budgetWriting and implementing the marketing plans, segmenting and targeting the market accordingly and managing and maintaining the Customer Relationship Management Database Management of creative agencies to produce all marketing material for the company to support networks, new products and associated offers Organising and hosting all customer events including

Working for the Marketing Manager of Office Angels in the set up of a centralised marketing function.