Jayne Burton Email & Phone Number

London, England, Gb

London, England, United Kingdom

Alongside my primary day jobs in marketing, I also ran a holistic wellness business - helping busy professionals reclaim their happiness and health through the tools of yoga and health coaching in the workplace.

Chigwell, Essex, United Kingdom

Key achievements- Led the School's award-winning brand re-launch from conception to fruition, rolling-out the new identity to all online, offline and on-site touch points- Instigated a Racial Inclusion and Awareness project with Flair. We were one of the first schools to undertake this type of research at such a pivotal time and it resulted in launching the Student Equality Ambassadors - Digitalised the Admissions and New Joiner processes, saving hours of time for staff and families alike, while improving the customer experience- Increased registrations Year on Year across all entry points, also seeing a rise in accepted places from pupils in the top quartile of entrance exam results- Improved website performance (new users up by 17% year on year)- Introduced Hootsuite and Instagram as part of a social media audit, strategy and implementation. This enabled a higher frequency of posts across multiple platforms, creating a dramatic upturn in engagement from 128 in the Spring Term to 1780 in the Winter Term (up 1291%).- Conducted in-house market research which identified the School's Net Promoter Scores for the first time - segmented by non joiners, new joiners, current families and staff, this research formed the cornerstone of the marketing strategy and informed the wider Development Plan.Focus areasWith the overall purpose of driving pupil recruitment, retention and reputation, my focus areas were: - Creating and delivering the Marketing Strategy House - turning the vision into reality through all marketing channels (website, news stories, PR, social media, video, events, advertorials/print ads etc.) and conducting competitor analysis- Managing the Registrar and Assistant Registrar, enhancing the admissions process- Fostering excellent parent & pupil communication - SchoolPost, focus groups & newsletters- Events management - Online Open Events, Inauguration of new sports facilities (e.g. 3G pitch)- Working closely with the Philanthropy Department.

London, Greater London, United Kingdom

I enjoyed leading a team of 14 marketers responsible for all end-user marketing activities for all of BMJ's products and services, globally. These activities aimed to drive acquisitions, direct sales revenue, usage, submissions and renewals, through the channels of digital (social, paid search and SEO) and offline – including society and advocacy marketing programmes.

London, United Kingdom

In dual roles at the British Medical Journal (BMJ) as internal Coach and Mentor and Head of Consumer Marketing, I facilitated both individuals and teams in taking radical ownership of their actions and supporting change through incremental achievable steps, both in my immediate department and company-wide.

Bma House

Heading up a team of six, I directly managed the marketing communication operations for more than 60 products including BMJ's Journals portfolio, The BMJ, Research to Publication, BMJ Best Practice, and BMJ Quality. Key achievements- Streamlined more than 1,200 annual marketing activities across BMJ's Journals portfolio into programme led marketing campaigns - Successfully established new working practices in a newly restructured team Role and responsibilities- Provided clear direction and vision for the team, and ensuring they are targeted appropriately with key business objectives - Instigated cross-team initiatives and identifying customer-focused opportunities to meet customers’ needs- Created and developed the cross-channel digital marketing strategy to optimise conversions from PPC, organic search, paid social, and email marketing - Translated strategic direction for the company into concrete marketing strategies and plans- Streamlined processes to ensure the efficiency of the team and the marketing activities implemented- Reviewed the team’s activity and analysed results to ensure the best use of resource, budget, and channels; making decisions on which activities start, continue, or stop where necessary- Presented qualitative and quantitative performance reports on the activities of the team to the business- Stakeholder management across the two divisions in the business (Journals and Clinical Improvement)- Channel analysis of the team’s campaigns, including sales, revenue, profit, ROI, response rates, CPA, LTV, usage, and engagement metrics NB - Also Marketing Manager of this team from December 2015 - March 2016 before being promoted to Senior Marketing Manager.

London, United Kingdom

Heading up the Education Marketing Team, I was responsible for leading the team on delivering direct sales targets of £3.4 million for BMJ’s Educational products and services. Key achievement- Transformed the marketing strategy for BMJ’s Masterclasses event business to digital-first, delivering £70k of budget savings in 2015Role and responsibilities - Managing a team of four across BMJ’s London and Cardiff offices; providing clear direction and vision for the team, and ensuring they are targeted appropriately with key business objectives - Delivering direct sales targets for BMJ's online learning products, live events, webinars, online exam revision resources, and the Student BMJ journal- Translating strategic direction for the company into concrete marketing strategies and plans- Streamlining processes to ensure the efficiency of the team and the marketing activities implemented

London, United Kingdom

Created and led the global marketing strategy for The BMJ, one of the world's leading general medicine journals.Key achievements- Pioneered an automated email campaign series to capitalise on the free trial lead generation initiative, driving £24k of revenue- Successfully managed the re-launch of The BMJ’s website and re-brand by collaborating with key stakeholders, leading a project team to complete more than 100 tactical marketing actions in 2 months, and receiving a company award- Increased registrants and entries for The BMJ Awards by 46% in 2014.Role and responsibilities - Devised and managed the digital, international, and commercial marketing strategies for The BMJ - Set channel specific marketing plans in order to increase usage, engagement, submissions, and overall sales to individuals and institutions - Line managed a Product Manager, mentored and trained marketing colleagues in the US and India, and managed project teams - Initiated and led on marketing automation and developments in digital marketing communication- Presented results to the business and key stakeholders- Supported commercial objectives by working closely with the Publisher and Sales Director- Worked closely with Editorial to identify the latest knowledge and opinion from the world of healthcare to drive product development and end-user marketing - Used market research to understand customers’ needs and behaviours, and to develop customer centric marketing campaigns

Harrow-On-The-Hill, Middlesex

Devised and implemented the marketing of RCNi's flagship title, Nursing Standard, and several leading specialist journals.- Managed £620k of marketing budget- Planned and implemented subscription marketing campaigns across key channels in order to hit circulation, revenue, and profit targets - Line managed and developed a Marketing Executive- Set the marketing strategy (analysing the market universe and reader demographics, SWOT analysis, channel breakdowns, competitor analysis, and identifying opportunities for growth of the brands)- Presented the marketing strategy at annual product development meetings, and campaign results weekly to the business- Produced KPI reports for monthly board meetings including LTV, ROI, revenue, profit, and CPA- Identified and implemented cross-marketing opportunities across RCNi’s suite of journals.Key achievements - Established dashboards for the marketing department which consolidated information for KPI reports - Improved subscription acquisitions at events by 1000% in my first year at RCNP- Produced RCNi's first in-house marketing videos, integrating them into online and offline marketing campaigns to build brand awareness and drive revenue. This project led me to launch “NS TV”, a Sales and Marketing collaboration to develop a new revenue stream from sponsored videos- Successfully launched a joint editorial and marketing collaboration (the CARE campaign), which saw 90% of NHS trusts signing up, and more than 1000 individuals- Continually hit acquisition targets, resulting in the growth of specialist titles, and generating a 27% increase on budget in Nursing Standard’s acquisitions and a 17% YoY increase- Solely managed a research project with an external agency to identify readers’ needs and concerns across the nursing profession, using the results to set the marketing strategy.

As Marketing Executive on Emap's leading healthcare titles, Nursing Times and Health Service Journal, my responsibilities were to: - Set the annual marketing strategy for HSJ- Forecast and manage a budget of £300k- Plan, implement, and analyse multi-channel subscription marketing campaigns- Plan and execute retention campaigns to current subscribers to increase retention - Develop corporate subscription opportunities for high-value clients- Manage PPC campaigns with an external agency - Manage SEO for in-house micro-sites and produce monthly Google Analytic reports- Liase with Emap's retail distribution company to stabalise and grow newstrade salesKey achievements- Successfully collaborated with a third party (UNISON) to develop a plan that would radically increase acquisitions. Managing the project from the start, the initiative produced the best MoM increase in Nursing Times' circulation figures in 5 years

Central London

Responsible for executing subscription campaigns to the student nurse audience via email, events, print and digital ads., and marketing of the HSJ Awards, Nursing Times Awards and the NT & HSJ Top 100 to drive entries and table sales.

Central London

Managed the circulation and distribution of Emap Construct's titles, including Construction News, Architects' Journal, New Civil Engineer, Architectural Review and Ground Engineering.Played a key role in project team which delivered distribution cost savings of £250k across Emap's construction and media titles.

Central London

Central London

Organised the circulation and distribution of Marketing Week, Creative Review, Design Week and New Media Age.

Education record

200 Hour Registered Yoga Teacher (Ryt)