Jayne Bussman-Wise Email and Phone Number
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I work at the intersection of sports, technology, media and entertainment. I currently oversee the strategic and operational development of the PWHL team businesses in the US and Canada (New York, Toronto, Boston, Montreal, Minnesota & Ottawa). Previously I worked in the Creator Acquisition and Growth team at Amazon’s live interactive, audio service, Amp. I’ve been named a Top Women in Media by Cynopsis and included in Fast Company’s Most Creative People 1000. I’m passionate about giving back. I’m currently on the National Board of Directors for the Alliance for Women in Media. I’ve been a mentor for Women in Sports & Events, a judge for the Sports Technology Awards and a Stonewall Day Ambassador for Pride Live. I love what I do and I enjoy speaking about digital media, sports and entertainment and have done so at events including SXSW, AdWeek Brand Genius Think Tank and Internet Week NY. Expertise | Skills Content Development | Relationship Management | | Content Acquisition | Partner Management | Podcasting | Social Media | Communications | Digital Marketing | Business Development | Strategy | Innovation | Cross-Departmental Collaboration | Data-Driven Decision Making | Budget Development & Management | Industry Relations
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Vp Growth, Strategy And New VenturesPwhlNew York, Ny, Us
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Vp Growth, Strategy & New VenturesPwhl Aug 2024 - PresentLead strategic initiatives and business intelligence to drive growth and innovation across the league and teams. Collaborate with internal and external partners to explore new business opportunities, helping the PWHL build on the momentum of its first year and expand its market presence in year two and beyond. -
Vp Team Business OperationsPwhl Nov 2023 - Oct 2024Oversee the strategic and operational development of the team businesses in the US and Canada
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Creator Growth & Content Acquisition @ AmpAmazon Aug 2021 - Nov 2023Seattle, Wa, UsI joined Amazon to help reinvent and reimagine radio. I worked with celebrities, music artists, athletes, influencers and media companies to create exclusive live shows on Amazon's live audio service, Amp. -
Senior Director, Content And CommunicationsNew York Red Bulls Apr 2017 - Aug 2021Harrison, Nj, UsOversaw content and communications departments for the New York Red Bulls, Red Bull Arena and Red Bulls II. Managed New York Red Bulls eSports. Developed and launched New York Red Bulls / Red Bull Arena mobile app. -
Director, Digital MarketingNew York City Football Club Nov 2014 - Apr 2017Helped launch Major League Soccer's 20th franchise. Joined New York City FC prior to the first season and developed/lead the digital team that created all content for NYCFC and managed the club’s digital, social and mobile platforms. Built the largest and most engaged following in MLS (over 3 million fans and followers) in two years. Drove innovation – first MLS team to produce 360 video, first club to utilize Snapchat Spectacles and Facebook Live. Developed award-winning NYCFC mobile app (2016 Gold Stevie Award from the American Business Awards, 2016 Silver Davey Award Winner).
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Senior Director; Digital, Social Media, Pr, ContentLeaddog Marketing Group Jan 2014 - Oct 2014Managed LeadDog's Social Media and PR departments that worked with clients including Amtrak, REI, The 9/11 Memorial Museum, Sambazon, Ball Up, Cycle for Survival, Storelli, and more. Supervised the development of the digital ticketing application for of the 9/11 Memorial Museum dedication period. Developed and managed integrated digital marketing campaigns for clients. Partnered with the business development team to create and sell digital/social strategies to secure new agency business.
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Digital DirectorBrooklyn Nets & Barclays Center Feb 2012 - Dec 2013Oversaw the digital marketing efforts for the Brooklyn Nets and Barclays Center during the relocation, construction and opening of Barclays Center. Lead a team of people that managed all websites, social media platforms, mobile applications and SMS platforms for both the team and arena. Spearheaded the rebranding of all digital assets when the Nets moved from New Jersey to Brooklyn. On the day of the Brooklyn Nets logo launch, #hellobrooklyn was seen by 25 million Twitter users. Fans tweeted about the logo launch in 39 states.Managed all Brooklyn Nets social media platforms including Facebook, Twitter, Instagram, Tumblr, Vine, Pinterest and G+. Grew Nets Facebook page 385% in one season to over 1 million Likes. 189% growth on Twitter in one season. I was responsible for all Barclays Center social media platforms and grew Barclays Center Facebook by 555%, Twitter by 308%. Directed the development and design of both Brooklyn Nets and Barclays Center mobile applications that garnered praise for innovation and design that were featured in The New York Times, Fast Company, ESPN, and Men’s Journal.
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Manager, Marketing & Digital ProgramsNew York Rangers Jun 2009 - Feb 2012Oversaw New York Rangers social media and mobile platforms. Drove revenue via social media and mobile channels. Created multi-channel marketing programs with key marketing partners. Assisted with website design and development of BlueshirtsUnited.com. Created content features, managed branding and site maintenance. Handled design & schedule for on-air team graphics.
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Marketing ManagerSports Museum Of America Sep 2007 - Feb 2009Managed and activated marketing partnerships with over 60 Halls of Fame, National Governing Bodies and sports organizations including the USOC, NASCAR, Heisman Trophy Trust, College Football Hall of Fame, Pro Football Hall of Fame & USTA. Oversaw sponsor relationships and executed multi-million dollar agreements with Cisco and American Airlines.
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Marketing Assistant / Event ManagerTse Sports & Entertainment Jul 2004 - May 2007UsManaged corporate hospitality programs on-site at major sporting events including the 2007 NFL Super Bowl & Pro Bowl, the 2006 & 2007 Masters golf tournament and the 2006 US Open Tennis Tournament. Handled public relations efforts including writing press releases and establishing relationships with local writers and editors resulting in articles in The Wall Street Journal, The New York Times, USA Today, Sales & Marketing Magazine, and Incentive Magazine.
Jayne Bussman-Wise Skills
Jayne Bussman-Wise Education Details
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Brandeis UniversityEconomics
Frequently Asked Questions about Jayne Bussman-Wise
What company does Jayne Bussman-Wise work for?
Jayne Bussman-Wise works for Pwhl
What is Jayne Bussman-Wise's role at the current company?
Jayne Bussman-Wise's current role is VP Growth, Strategy and New Ventures.
What is Jayne Bussman-Wise's email address?
Jayne Bussman-Wise's email address is wi****@****ail.com
What is Jayne Bussman-Wise's direct phone number?
Jayne Bussman-Wise's direct phone number is +121264*****
What schools did Jayne Bussman-Wise attend?
Jayne Bussman-Wise attended Brandeis University.
What skills is Jayne Bussman-Wise known for?
Jayne Bussman-Wise has skills like Social Media, Sponsorship, Marketing, Advertising, Social Media Marketing, Digital Marketing, Facebook, Public Relations, Event Management, Sports, Marketing Management, Management.
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