Jayne Bussman-Wise Email & Phone Number

New York, Ny, Us

Lead strategic initiatives and business intelligence to drive growth and innovation across the league and teams. Collaborate with internal and external partners to explore new business opportunities, helping the PWHL build on the momentum of its first year and expand its market presence in year two and beyond.

Oversee the strategic and operational development of the team businesses in the US and Canada

Seattle, Wa, Us

I joined Amazon to help reinvent and reimagine radio. I worked with celebrities, music artists, athletes, influencers and media companies to create exclusive live shows on Amazon's live audio service, Amp.

Harrison, Nj, Us

Oversaw content and communications departments for the New York Red Bulls, Red Bull Arena and Red Bulls II. Managed New York Red Bulls eSports. Developed and launched New York Red Bulls / Red Bull Arena mobile app.

Helped launch Major League Soccer's 20th franchise. Joined New York City FC prior to the first season and developed/lead the digital team that created all content for NYCFC and managed the club’s digital, social and mobile platforms. Built the largest and most engaged following in MLS (over 3 million fans and followers) in two years. Drove innovation – first MLS team to produce 360 video, first club to utilize Snapchat Spectacles and Facebook Live. Developed award-winning NYCFC mobile app (2016 Gold Stevie Award from the American Business Awards, 2016 Silver Davey Award Winner).

Managed LeadDog's Social Media and PR departments that worked with clients including Amtrak, REI, The 9/11 Memorial Museum, Sambazon, Ball Up, Cycle for Survival, Storelli, and more. Supervised the development of the digital ticketing application for of the 9/11 Memorial Museum dedication period. Developed and managed integrated digital marketing campaigns for clients. Partnered with the business development team to create and sell digital/social strategies to secure new agency business.

Oversaw the digital marketing efforts for the Brooklyn Nets and Barclays Center during the relocation, construction and opening of Barclays Center. Lead a team of people that managed all websites, social media platforms, mobile applications and SMS platforms for both the team and arena. Spearheaded the rebranding of all digital assets when the Nets moved from New Jersey to Brooklyn. On the day of the Brooklyn Nets logo launch, #hellobrooklyn was seen by 25 million Twitter users. Fans tweeted about the logo launch in 39 states.Managed all Brooklyn Nets social media platforms including Facebook, Twitter, Instagram, Tumblr, Vine, Pinterest and G+. Grew Nets Facebook page 385% in one season to over 1 million Likes. 189% growth on Twitter in one season. I was responsible for all Barclays Center social media platforms and grew Barclays Center Facebook by 555%, Twitter by 308%. Directed the development and design of both Brooklyn Nets and Barclays Center mobile applications that garnered praise for innovation and design that were featured in The New York Times, Fast Company, ESPN, and Men’s Journal.

Oversaw New York Rangers social media and mobile platforms. Drove revenue via social media and mobile channels. Created multi-channel marketing programs with key marketing partners. Assisted with website design and development of BlueshirtsUnited.com. Created content features, managed branding and site maintenance. Handled design & schedule for on-air team graphics.

Managed and activated marketing partnerships with over 60 Halls of Fame, National Governing Bodies and sports organizations including the USOC, NASCAR, Heisman Trophy Trust, College Football Hall of Fame, Pro Football Hall of Fame & USTA. Oversaw sponsor relationships and executed multi-million dollar agreements with Cisco and American Airlines.

Us

Managed corporate hospitality programs on-site at major sporting events including the 2007 NFL Super Bowl & Pro Bowl, the 2006 & 2007 Masters golf tournament and the 2006 US Open Tennis Tournament. Handled public relations efforts including writing press releases and establishing relationships with local writers and editors resulting in articles in The Wall Street Journal, The New York Times, USA Today, Sales & Marketing Magazine, and Incentive Magazine.