Jayne Charneski Email & Phone Number

New York, New York, Us

We translate consumer attitudes and behaviors into winning insights and strategies for brands and marketers.We immerse ourselves in consumer culture and use qualitative and quantitative research methodologies, generational filters, and cultural trends, to discover opportunities for brands today and in the future.Recent clients include Nike, Universal Music Group, MasterClass, ATTN, Charter Communications, Focus Features, HBO, and Spectrum News.Examples of the type of work we do includes:Opening Weekend: Created an innovative audience research program and audience segmentation to help movie marketers reach indie film fans.Road Trip!: Immersed auto designers in the lifestyle and aspirations of Millennial and Gen Z influencers to inspire car designs of the futureIt’s Not TV: Produced an insight film that brought an audience segmentation to life for a premium cable TV networkWhy Buy: Uncovered the emotional drivers that influence footwear decisions and inspired a brand's creative strategy for reaching Gen ZsEntertain Us: Conducted ethnography research that helped a cable TV network develop mobile content for Millennial and Gen Z audiencesBehind the Music (app): Identified the opportunities at the intersection of music, mobile, and social that helped shape a music app for teensThe Making of a Best Seller: Discovered the DNA of a genre super fan and developed insight-led engagement strategies to connect authors and fansFuture of Retail: Used Millennial immersions and cultural trends to help an agency understand what's next in retail.Generation Pet: Co-created products with dog owners to help a pet care company understand the needs of different generations of consumersConscious Consumerism: Helped a media company explore the lifestyle and brand preferences of spiritual, health and wellness-oriented consumersModern Love: Exploration of dating, sex, and relationships among Millennial women that inspired new brand strategies for a fashion retailer

Los Angeles, Ca, Us

Oversaw and led IG's proprietary and syndicated Cassandra Report research work and teamSpecialized in a) understanding and reaching influencers, b) in using generational dynamics as a foundation for understanding consumer attitudes and behaviors and c) in contextualizing findings and recommendations with the latest trends Developed high-impact, easy-to-evangelize research deliverables, from well-designed reports and infographics to insight films Clients included CAA talent, CAA Sports athletes along with brands including Bing, Red Bull, Victoria's Secret, FreemantleMedia, BBC, Target, Vh1, Acura, and ELLE

Oversaw consumer insights & strategy for EMI Music worldwide; provided thought leadership and evangelized consumer insights across many functional areas of the organization and tailored for Board, Senior Management and operational levelsSpearheaded new initiatives to develop a deep understanding of music consumers in the digital world, drove strategies that incorporated the consumer into internal decision-making, and established best practices for consumer insights worldwideCreated new digital research tools to understand new digital behaviors and attitudes that would inform decision-making on digital distribution deals and increase the ROI on marketing campaignsRepresented EMI Music on the marketing and research boards of the RIAA, IFPI, and NARMSpeaker on digital music and entertainment marketing at the Youth Marketing Mega Event, Digital Music Forum, The Marketing Research Event, and Billboard events

Somerville, New Jersey, Us

Developed research-based audience and programming strategies for media groups worldwide, including work in the Middle East that launched a U.S. government-backed radio network there Authored three groundbreaking studies on consumers in the digital world, including in 2001, one of the first high profile studies to quantify the impact of file-sharing on music discovery and purchase behaviorCo-developed an audience measurement tool that leveraged exit-polling methodology and was used by major label touring acts and radio station festivals to collect audience demographics, attitudes, and preferencesCo-developed an early online music recommendation tool that coupled collaborative filtering technology with a massive in-house collection of song and artist rating dataPresenter at the NAB Show, The Radio Academy London, and Radio & Records Conventions; work mentioned in Spin, Blender, Billboard, Slate, USA Today, and CNN

Collected and analyzed voter demographic and psychographic data used by the AP and major news networks (ABC, CBS, CNN, Fox, NBC) for their 1996 Presidential Primaries and General Election coverageAssisted in the real-time interpretation of exit poll results used by the news organizations to project winning candidates and tell the story behind the votes on Election Days