Jayne Kramer Email & Phone Number

Washington, District Of Columbia, United States

Washington D.C. Metro Area

• Work directly with senior staff to develop year-round initiatives and communication strategies that follow the organization’s strategic plan
• Oversee the creation and design of email communications, membership mailers, event collateral, and education brochures
• Create key messages and narratives for organizational initiatives defining tone, audience, and purpose of each program
• Create and oversee the implementation of project plans, including organization and delegation of project roles and responsibilities, quality of product and delivery, reporting, and budget management
• Use key analytics to measure and report campaign efforts to inform future strategies
• Mentor and train junior staff to conduct operations that are vital to the success of our clients’ missions

Washington D.C. Metro Area

• Led and contributed to the development of marketing and communication plans for various client organizations which include objectives and key strategies, identification of new tactics and channels, and evaluation
• Oversaw and led the implementation of project specific plans including quality of delivery and product, reporting, and budget management
• Played a hand's-on role in creating and implementing campaigns, including information gathering, writing, copy-editing, and production management
• Developed and maintained key relationships with team members, graphic designers, clients, vendors, and volunteers
• Supported client events ranging from 3,000 attendees to 50 attendees, providing run of show assistance and working directly with presenters, volunteers, and AV teams

Washington D.C. Metro Area

• Manage marketing responsibilities for six full-time clients within multiple industries including healthcare, education, and business and trade
• Draft and manage distribution of client marketing communications, including email, website, and social media channels
• Manage marketing collateral from copywriting to production through fulfillment
• Update and manage production schedules and editorial calendars
• Contribute to the organization, production, distribution, and inventory oversight of marketing collateral/publications/news releases as requested
• Update client websites and social media channels

Tampa/St. Petersburg, Florida Area

• Performed market research to best determine marketing strategies and positioning
• Managed marketing projects to ensure timely delivery and accuracy and measured the success of each initiative
• Served as the liaison between internal and external stakeholders and the firm’s marketing department
• Collaborated with industry experts to translate technical subjects into concise marketing messages
• Created a website content calendar which aligned with the annual goals and mission of the firm
• Developed and distributed press releases promoting business lines, changes in leadership, and project wins

Tampa/St. Petersburg, Florida Area

• Wrote and edited all print collateral for trade shows and mailings
• Created product knowledge documents for four style lines, two color lines, and one skin care line
• Conducted website and Salesforce CRM trainings for the national sales team
• Increased Screen’s online presence through social media platforms and the development of an ecommerce site
• Contacted sales team daily, weekly, or monthly depending on their customers’ needs and market activity
• Coordinated two national sales team conferences and managed our booth at America’s Beauty Show in Chicago

Tampa/St. Petersburg, Florida Area

• Brainstormed with marketing team to develop promotional strategies for new exhibits and events
• Wrote and edited copy for the Zoo’s website, interactive media and ipod application
• Assisted with copy writing and art direction on Zoo Chatter, the Zoo’s quarterly magazine
• Participated in fundraising events for annual giving opportunities

Tampa/St. Petersburg, Florida Area

• Assisted academic advisors with administrative tasks such as filing, receptionist duties, and meeting preparation
• Worked with students to explain academic requirements and deadlines
• Managed office responsibilities during all staff meetings

Tampa/St. Petersburg, Florida Area

• Assisted account managers with campaign concepts and client relations
• Pursued social media opportunities on Facebook and Twitter for various clients
• Worked directly with clients to determine target demographics and analyze customer data

Baltimore, Maryland Area

• Organized, planned, and executed radio sponsored events
• Assisted with the AST Dew Tour, 42 Below cocktail party and the Virgin Mobile Festival
• Participated in preseason broadcasts of the Baltimore Ravens’ pre-game show