Jayne Flaherty Gaicd Email & Phone Number

Adelaide, Sa, Au

The Department of the Premier and Cabinet is the lead agency for the South Australian public sector and drives delivery of the government's priorities. Budget $474m, 700+ employees.Responsibilities:- Lead the government's strategic communications strategy and delivery across the public sector.- Lead communications functions: marketing and advertising, brand management, research, public policy, issues and crises management, media relations, social media, internal communication and creative services: business unit of 40 people and an operating budget of $6m.- Provide strategic communications and public policy advice to the Premier, Cabinet and ministers.- Manage procurement and performance of government master media buying and master media monitoring schemes, circa $5m.Achievements:- Provided strategic advice to Cabinet and managed government-wide crisis management for Frontier Software cyber security breach, affecting 110,000 public servants.- Led caretaker and incoming government policy and preparedness for 2022 state election.- Led over $12m in marketing campaigns, including 'Double vaxxed is not fully vaxxed' ($2m), 'Jobs for You' ($2m), 'More for Health' ($1m), 'Building What Matters' ($2.5m), 'Backing Business' ($1m), 'You' State Budget ($750k) and Fruit Fly public information campaign ($200k).- Appointed Chair of the Government Communications Advisory Committee, responsible for providing strategic advice and approvals for all government marketing campaigns, circa $39m pa.- Established employer brand for the SA public sector, implemented across 76 agencies.- Introduced content improvements and performance measures to social media channels (Facebook, twitter, LinkedIn, Instagram and YouTube) resulting in engagement lift from 7% to 15%.- Seconded to Department for Trade and Investment to establish Brand SA, $6.2m election priority.

The Department of Human Services delivers services, funding and policy in disability, screening, youth justice, concessions, domestic and family violence, and volunteers. Budget $300m, 1500+ employees.Responsibilities:- Lead team of 25 people and budget of $2m to oversee issues and crises management, marketing and advertising campaigns, media relations, digital communications, design and production, community events, and sector and community engagement.- Provide strategic communications and public policy advice to the Minister for Human Services.Achievements:- Reformed issues management process to strengthen capability and increase preparedness for reputation risks, resulting in a 66% reduction in negative media coverage.- Management department's appearance and response to Royal Communications into Exploitation, Abuse and Neglect of People with Disability investigation into South Australia's state-run services.- Introduced analytics and evidence-based improvements to employee communication, resulting in 32% increase in staff engagement.- Managed workforce realignment to improve communications service outputs, increase positive media outcomes by 53% and strengthen digital communications within existing headcount.

Adelaide, Australia

RAA is the state's peak advocacy body serving over 750,000 South Australians in the categories of motor, home and travel. Asset base $253m, income $450m, profit $18.3m, 1000+ employees.Responsibilities:- Lead the state's largest public policy, advocacy, community education and communications function, responsible for a business unit of 55 people and an operating budget of $5m.- Manage the organisation's relationships and lobbying with state and federal ministers, government departments, industry groups and business leaders.- Accountable for RAA's reputation, including communications functions - issues and crises management, media relations, social media, internal communication, content management, design and production, events and community sponsorships.- Manage commercial operation of key member services, including the state's largest driving school, RAA Safety Centre and samotor magazine.Achievements:- Implemented 2019 federal election campaign, which delivered over $3.3bn in commitments.- Increased media coverage by 72%, achieving annual advertising sales equivalent of circa $21m pa.- Led crisis management of three cyber security breaches, and issues management of an EBA negotiation involving three industrial strikes, limiting reputation impacts.- Managed workforce restructure, including changeout of 45% of staff. Ensured ongoing operations were protected while increasing overall capability and productivity.- Identified pain points and implemented strategy that lifted business unit employee engagement from 64% to 72% in 12 months, surpassing industry and RAA average of 70%.- Grew reach of samotor magzine to 371,000 households and 225,000 digital subscribers, to have the largest readership of any media in SA, together with 85% reader satisfaction.- Developed public policy strategy, transformed the public policy team and expanded into new areas of advocacy, including tourism/visitor economy, regional development and broader mobility.

Adelaide, Australia

A division of Westpac Group, BankSA is iconic and serves one in four South Australians via the largest network of branches and ATMs. Profit $229m, 900+ employees.Responsibilities:- Manage BankSA's reputation, including government relations, issues and crises management.- Lead strategy development, planning and execution of internal communications both with employees and within the broader Westpac Group.- Research and develop policy, and prepare critical pieces of writing, including publications, speeches, media releases and opinion pieces.- Oversee the BankSA Foundation ($350k pa), community campaigns and partnerships.Achievements:- Seconded to Australian Bankers Association as part of a three-person team to lead the major banks' campaign against the SA bank tax, successfully saving big banks over $300m per year.- Managed BankSA's response to the SA bank tax, saving the organisation $8.5m per year.- Managed BankSA's reputation and community communication through 40 branch closures.- Led Sleepout for Vinnies community campaign, which resulted in fundraising over $900k and BankSA being the highest fundraiser in Australia (2016, 2017) and SA (2014, 2015, 2016, 2017).- Increased earned media outcomes for BankSA's State Monitor and Trends economic research by 158%, resulting in an average advertising sales equivalent of $7m per edition.- Awarded Westpac Group All Start (top 100 employee) for leading SA bank tax campaign (2017), Sleepout for Vinnies campaign (2016), and managing rural branch closure program (2015).

Adelaide, Australia

With a 1600-strong workforce across South Australia ad Western Australia, ASC is the builder and maintainer of Australia's Collins Class submarines, builder of the Hobart Class air warfare destroyers and offshore patrol vessels.Responsibilities:- Manage ASC's reputation with media, federal and state governments, community and industry.- Lead strategy development, planning and execution of internal communications.- Prepare speeches, annual reports, media releases, publications and content for digital assets.- Manage team of four staff and budget of $750k to deliver comms service across the business.Achievements:- Executed government affairs, community engagement, media management and employee communications for successful bid for Australia's $8bn Air Warfare Destroyer project.- Led the $1.5m rebranding of ASC, including research, staff engagement, creative development, change management, company-wide implementation across three sites, and external launch.- Devised and implemented three-year strategy, including government, stakeholder, employee, media and community relations in preparation for Commonwealth privatisation of ASC.- Protected organisation's reputation during termination of 200 employees, which resulted in the widespread adoption of the term 'valley of death'.- Managed employee and external relations during three industrial strikes, limiting reputation images to two print media stories.

Melbourne, Australia

Adelaide, Australia

Adelaide, Australia

Company Directors Course

Masters, Marketing

Masters, Arts (Communication Management)

Bachelor, Arts (Psychology And Cultural Studies)