Results-Driven Marketing and Branding Manager with 5+ Years of experience in real estate industry. Adept at creating and implementing innovative marketing strategies to drive brand awareness, generate leads, and increase revenue. Proven track record of success in developing and executing comprehensive marketing plans, managing cross-functional teams, and achieving business objectives. With a results-oriented approach and collaborative mindset, I excel in brand management and social media engagement. As a detail-oriented, attentive, and decisive leader.
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Commercial ManagerInnovative OleoKuala Lumpur, My -
Marketing ManagerKl Wellness City Aug 2023 - PresentKuala Lumpur, Federal Territory Of Kuala Lumpur, MalaysiaMarket Research and Strategies Identification:Oversee the conception of new marketing strategies and identify ways to tap into the target market, including constantly adopting innovative new marketing strategies, new social media, new media, and other new advertising opportunities.Identify the primary target market segments, such as health-conscious individuals, wellness seekers, tourists, and locals.Brand Positioning and Messaging:Craft a compelling brand positioning that… Show more Market Research and Strategies Identification:Oversee the conception of new marketing strategies and identify ways to tap into the target market, including constantly adopting innovative new marketing strategies, new social media, new media, and other new advertising opportunities.Identify the primary target market segments, such as health-conscious individuals, wellness seekers, tourists, and locals.Brand Positioning and Messaging:Craft a compelling brand positioning that highlights the unique selling points of KL Wellness City.Develop a clear and consistent brand message that communicates the benefits and values of the wellness city.Social Media Marketing:Publish blogs, articles, and videos on popular social media platforms: Facebook, Instagram, and LinkedIn, Youtube, GoogleShare visually appealing content and updates on events and activities within KL Wellness City.Review the effectiveness of the marketing communication strategies and marketing campaigns.Event Marketing:Host wellness events, workshops, and press conferences within KL Wellness City to attract potential buyers.Sponsor or participate in health and wellness expos and conferences to showcase the city's offerings.Public Relations:Engage with local media and influencers to secure positive media coverage for KL Wellness City.Highlight success stories, unique amenities, and community involvement to create a positive image.Measure and Analyse Results:Continuously monitor the performance of marketing campaigns and adjust strategies accordingly.Analyse website traffic, lead generation, and conversion rates to identify areas for improvement. Show less -
Marketing & Branding ManagerU Plus Realty Sdn Bhd Mar 2019 - Aug 2023Kuala Lumpur, Federal Territory Of Kuala Lumpur, MalaysiaSuccessfully established brand awareness for a 2-year-old company by building its social media accounts (FB, IG, YT, Tiktok) & website from scratch, resulting in great number of followers and increased engagement. Spearheaded the development and execution of internal and external marketing campaigns and programs, resulting in increased brand awareness and lead generation.Generated more efficient marketing advertisements that translated to a higher sales conversation ratio of… Show more Successfully established brand awareness for a 2-year-old company by building its social media accounts (FB, IG, YT, Tiktok) & website from scratch, resulting in great number of followers and increased engagement. Spearheaded the development and execution of internal and external marketing campaigns and programs, resulting in increased brand awareness and lead generation.Generated more efficient marketing advertisements that translated to a higher sales conversation ratio of over 60%, resulting in increased revenue. Led the creation and implementation of customer engagement plans, resulting in boosted conversion rates.Developed comprehensive brand messaging, collateral materials, company events and promotional strategies initiatives.Accountable for managing the company's marketing budget, associated P&L to deliver a fit-for-purpose marketing strategy, resulting in optimised spending and maximised return on investment.Managed end-to-end marketing portfolio from designing, advertising, content creation, video production, to the monitoring of marketing and branding campaigns, resulting in consistent and effective engagement across all channels and touch points.Devised and deployed highly successful online marketing plans with effective SEO, social media, and viral video campaign strategies. Increased consumer leads by 80% through targeted advertisement development and execution. Show less
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Operations ManagerEzyboy Solutions Sdn Bhd Mar 2017 - Feb 2019Kuala Lumpur, MalaysiaEstablished, enforced, and optimised internal policies to ensure operational efficiency and responsiveness to demands, resulting in improved productivity and reduced costs.Monitored employee productivity and identified areas for improvement, optimising procedures and implementing training programs to enhance skills and knowledge.Conducted regular research, SWOT analysis, and business model assessments to stay current with market trends and maintain a competitive… Show more Established, enforced, and optimised internal policies to ensure operational efficiency and responsiveness to demands, resulting in improved productivity and reduced costs.Monitored employee productivity and identified areas for improvement, optimising procedures and implementing training programs to enhance skills and knowledge.Conducted regular research, SWOT analysis, and business model assessments to stay current with market trends and maintain a competitive edge.Developed and submitted strategy and initiative reports to corporate committees, highlighting current actions and proposed changes to achieve business objectives.Evaluated upcoming program plans and forecasted expected resource needs to ensure adequate staffing, equipment, and materials for successful execution.Implemented incident management responses, including troubleshooting, root cause analysis, and issue resolution, resulting in improved overall performance and customer satisfaction. Show less -
Licensed Real Estate AgentIpg Century Sdn Bhd Jul 2013 - Jun 2017Kuala Lumpur, MalaysiaProvided exceptional customer service by effectively communicating and handling challenging situations with ease. Negotiated and resolved conflicts to reach mutually beneficial agreements between parties. Generated leads for sales and rental properties through cold calling and referrals, resulting in increased sales conversion. Created and delivered self-developed property presentations to showcase quality and market comparisons. Developed and implemented effective online… Show more Provided exceptional customer service by effectively communicating and handling challenging situations with ease. Negotiated and resolved conflicts to reach mutually beneficial agreements between parties. Generated leads for sales and rental properties through cold calling and referrals, resulting in increased sales conversion. Created and delivered self-developed property presentations to showcase quality and market comparisons. Developed and implemented effective online and offline marketing strategies to promote sales, resulting in increased visibility and interest. Evaluated property listings, effectively communicating the condition of sales and rental properties. Collaborated with attorneys, loan officers, and agencies to complete property sales and purchases, ensuring that all financial requirements and data were thoroughly explained to potential buyers and sellers. Continuously updated knowledge of current real estate market trends and regulations to maintain a competitive edge in the industry. Show less
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Purchasing AdministratorPlexus Corp. Jan 2010 - Jun 2013Penang, MalaysiaPerformed monthly reconciliation of open purchasing orders. Solved diverse supply chain problems involving numerous sources, logistics and scheduling factors. Sourced vendors, built relationships and negotiated prices. Generated weekly, monthly, quarterly and yearly reports on purchasing operations. Support Customer's business compliance with SOP and customised solutions when necessary. Work on Purchase order as per MRP message, expediting PO, issue PO… Show more Performed monthly reconciliation of open purchasing orders. Solved diverse supply chain problems involving numerous sources, logistics and scheduling factors. Sourced vendors, built relationships and negotiated prices. Generated weekly, monthly, quarterly and yearly reports on purchasing operations. Support Customer's business compliance with SOP and customised solutions when necessary. Work on Purchase order as per MRP message, expediting PO, issue PO orders, resolve problem invoices/ parts at receiving area.Negotiate with suppliers on products lead time and pricing. Work with suppliers on delivery arrangement, shipment tracking, product specification update. Support production loading as full kits, inventory control, ensure PO delinquency. Show less
Jayne Goh Skills
Jayne Goh Education Details
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International Business
Frequently Asked Questions about Jayne Goh
What company does Jayne Goh work for?
Jayne Goh works for Innovative Oleo
What is Jayne Goh's role at the current company?
Jayne Goh's current role is Commercial Manager.
What schools did Jayne Goh attend?
Jayne Goh attended Universiti Utara Malaysia, Chung Ling (National Type) High School 鍾靈(國民型)中學.
What skills is Jayne Goh known for?
Jayne Goh has skills like Management, Sales, Marketing Strategy, Project Management, Microsoft Office, Marketing, Customer Service, Sales Management, Business Development, Advertising, Online Advertising.
Who are Jayne Goh's colleagues?
Jayne Goh's colleagues are Chris Yu, Sherry Xie, Cindy Chen, Niki Liu.
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