As part of a web transformation project team, recruiting a small agile digital content team. Conducting a 360 data audit and competitor analysis of the website.My achievements included:• Identifying content priorities, timelines, resources and gathering information with stakeholders.• Designing a new page structure for course pages which enhances brand messaging, strategic objectives, boosts accessibility, UX, TOV, and SEO. • Conducting a CMA compliance audit and coaching academics and marketing teams on legal requirements.• Creating training materials to ensure web best practice. • Completing sign off by subject matter experts of 300+ undergraduate and postgraduate courses pages and the Student Life section with continuous improvement plans for pre and post-live implementation. • Receiving excellent stakeholder feedback.

At AvBuyer.com, a successful aviation publisher, delivering highly effective user focused, data-driven content and marketing strategy across online, print/digital magazines, email marketing, and social media. Managing our content management system, user interfaces, bug reporting, and projects. Collaborating effectively with our white-label provider, Fiare, server, SEO, and design agencies. Providing strategic marketing support to account managers in the UK, US, and Czech Republic, where I forged strong client partnerships including designing data-capture lead-generation campaigns for OEMs, Pratt & Whitney Canada and Rolls Royce which led to significant revenue.Notable achievements:Achieving No. 1 global rankings for hundreds of 'aviation manufacturers + for sale' keywords.Creating and maintaining global No. 1 FAQ rankings for private jet 'price/cost' keywords by answering questions such as 'How much is a Dassault Falcon 7X?'.Successfully establishing data, editorial, podcast, and video collaborations with industry leaders.Recruiting and mentoring a team of junior staff and digital apprentices.Managing client-side aspects of two website transitions with minimal impact on rankings and BAU. Editing BizJetAdvisor China lifestyle content: writing travel articles and commissioning freelancers.

Managing the content and marketing planning for a digital transformation project. Conducting a content and marketing audit, developing a content strategy including:Web migration planningWorking with Kingston University on user testing at UK aviation events. Creating user personas and journey mappingCreating new print and digital ad packages, marketing materials and training.Implementing the 'Sell My Aircraft' feature, allowing advertisers to instantly upload ads online improving client relationships, reducing admim and costs.Establishing a content calendar for print, online, emarketing, and social media.Outcomes• No. 1 Google ranking worldwide for search terms like 'private jets for sale.'• Enhancing content offerings and improving client retention rates.• Identifying new content and revenue opportunities, expanding customer engagement to cover aviation acquisition, maintenance, and sales.• Increasing quantity and quality of email enquiries for advertisers.This was initially a part time role as a marketing consultant and during 2008 to 2010, I also worked for Travel Republic for one year, and for Schoolsnet for one year. Previous Experience: 5 years: Travel Writer & Editor, Australian Travel Magazine | Vacations