- Write blog posts of Gen Z, Millennial trending/latest topics on the topic of mental health and wellness- Source for photos and videos- Generate and pitch ideas for articles and stories

- Conducted market research to gain a better understanding of the opinions and expectations of the public with respects to how their finances (Superannuation) is managed- Leveraged analysis that already exists across Super Funds in the industry to conceptualise a website and to create data visualisations to help with the education of the approach Super Funds

- Researched and created engaging content, like Tiktok videos and Instagram posts to resonate with each brand’s target audience, such as from Gen Zs to HNWIs- Drafted media pitches, press documents and other public relations materials- Researched and contributed to new business brainstorming sessions

- Created and managed engaging social media content, including posts, images, videos, and other multimedia formats across various platforms. This includes using Meta, Capcut, XHS, Instagram, TikTok- Developed and executed social media strategies aligned with brand goals and target audience- Monitored and responded to comments, messages, and mentions on social media platforms promptly. Fostered meaningful connections with followers and customers to enhance brand loyalty

- Actively managed open cases/tickets and ensure follow ups are completed to provide resolutions- Resolved inquiries by answering questions on software and online products- Developed product knowledge documentation on assigned products and update shared knowledge base

- Identified best practices, campaign initiatives and website optimisation- Collaborated with stakeholders to obtain a clear understanding of their business plan- Performed market research on the target segments through focus groups and gathering user insights of the product/campaign

- Performed User Acceptance Testing- Prepared test cases in accordance to the Business Requirements and execute UAT with timeliness- Documented test results and suggest improvements

- Researched and wrote articles and blog posts on innovation-related topics- Worked closely with founder and team to support startup and innovation talks and events