Jayne Smith

Jayne Smith Email and Phone Number

Head of Global Marketing | Market growth | Collaboration consultant | Leadership Development @ The Collaboration Company
Jayne Smith's Location
Knowle, England, United Kingdom, United Kingdom
About Jayne Smith

I love working with organisations to help create environments where everyone can 'think together' to achieve extraordinary results. Having a collaborative culture is key to any organisations future growth success.I bring a creative and client-focused approach to developing and promoting collaboration programmes and experiences. Having seen the transformative power of collaboration, I am passionate about sharing the insights and expertise gained over the years with organisations globally, helping them unlock their full potential through effective collaboration.I am a proactive and accomplished senior marketing leader with a proven track record in driving growth, leading marketing initiatives globally focused leadership development programmes for a wide range of industries. I create end-to-end strategies and foster executive relationships that generate tangible results. I have a targeted focus on data-driven insights and customer-centric campaigns that drive engagement, boost brand visibility and deliver exceptional ROI. I excel in motivating high-performing teams, to drive organisations towards market growth and leadership through impactful marketing strategies.I have built the foundations of leadership with experience in HR, business process management, finance & operations and regulations & compliance

Jayne Smith's Current Company Details
The Collaboration Company

The Collaboration Company

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Head of Global Marketing | Market growth | Collaboration consultant | Leadership Development
Jayne Smith Work Experience Details
  • The Collaboration Company
    Head Of Global Marketing
    The Collaboration Company Jul 2024 - Present
    United Kingdom, Gb
  • The Collaboration Company
    Freelance Consultant
    The Collaboration Company Aug 2023 - Jul 2024
    United Kingdom, Gb
  • Bt Group
    Head Of Global Field Marketing
    Bt Group Apr 2023 - Dec 2023
    London, Gb
    I lead the marketing team responsible for BT's Global customers, supporting multinational corporations on their digital transformation journey, across innovative areas such as Industry 4.0, Sustainability, Security, FinTech and smart retailing. I motivate high performing teams to create targeted value propositions to drive revenue growth, increase market penetration and expand brand recognition.I also lead on channel marketing for BT's international network of Indirect partners, ranging from system integrators to technology partners.I have recently worked on a marketing transformation programme to build a new field marketing team to support key vertical industries, regions and accounts. I use market research, brand positioning, integrated digital campaigns, industry proposition development, account based marketing and customer engagement to deliver new leads, opportunities and revenue to support a £3bn global business.
  • Bt Group
    Head Of Marketing - Banking & Financial Services Sector
    Bt Group Jan 2021 - Apr 2023
    London, Gb
    I created the end-to-end marketing strategy and plan for digital transformation in Global Banking and Financial Services sectors to grow brand awareness, pipeline and revenue. I developed and delivered inspiring campaigns based on key industry insight and customer needs, initiated a customer reference programme, executed targeted tactical campaigns leading product and partner teams to build proof of value offers to open the door into acquisition accounts, led an Account Based Marketing (ABM) programme to support top accounts and delivered a number of innovative events bringing to life the digital transformation journey including thought leaders and technology demonstrations.
  • Bt Group
    Senior Marketing Manager, Financial Services & Capital Markets
    Bt Group Jan 2018 - Jan 2021
    London, Gb
    Responsible for creation and delivery of integrated marketing strategy and plan for Trading and Radianz sectors to grow pipeline and revenue. • People development and sales training – for sales and distributors, including sales and technical training, demos and use cases• Brand / PR – through targeted press releases, video content and blogs• Demand generation campaigns – created and delivered campaigns to drive new leads and pipeline• Customer events – delivering a mix of 3rd party and BT led events, including visuals, messaging, demos• Account Based Marketing (ABM) – based on whitespace within the account, identification and engagement with relevant personas
  • Bt Group
    Senior Marketing Manager - Voice Portfolio
    Bt Group Apr 2016 - Jan 2018
    London, Gb
    Responsible for the awareness and revenue generation for global voice services. • Managing product launches and changes to portfolio and propositions based upon global customer needs • Identifying market sweet spots and driving compelling propositions• Segmenting accounts to create the right messaging• Building a target account approach through individual workshops and a digital campaign plan to build awareness and leads. This has seen the voice portfolio deliver increased channel volumes of >48% year on year and revenue up 35% yr on yr.
  • Bt Global Services
    Industry Marketing Manager
    Bt Global Services Apr 2006 - Feb 2012
    London, Gb
    Responsible for increasing the awareness of BT’s capability in various verticals, including Utilities, Transport, Oil&Gas, delivering a number of new initiatives:• Industry propositions – developed sector propositions via strong collaboration with all key stakeholders • Business conversation programme - generated and supported £182m opportunity• External stakeholders and customers - increased new contacts by 35% within our top sector accounts• PR - built a high external profile for the sector to generate favourable publicity for BT in Industry press

Jayne Smith Education Details

  • De Montfort University
    De Montfort University
    Mathematics

Frequently Asked Questions about Jayne Smith

What company does Jayne Smith work for?

Jayne Smith works for The Collaboration Company

What is Jayne Smith's role at the current company?

Jayne Smith's current role is Head of Global Marketing | Market growth | Collaboration consultant | Leadership Development.

What schools did Jayne Smith attend?

Jayne Smith attended De Montfort University.

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